blog a-smarter-approach-to-content-creation 
Spoton Digital Media
JANUARY 18, 2024
Marketers know the value of creating good content, but that doesn’t make the process any less overwhelming. Even if you know content creation is an essential element of successful marketing, it can still be challenging to consistently develop high-quality content that drives interest, leads, and sales. How To Know.
Martech
SEPTEMBER 29, 2023
One new approach, from Propensity , applies the intent concept to Account Based Marketing, where intent data signals can be added to your target account records. Adjust your copy, your content, your sales conversations, your negotiating style — the list goes on. And so many choices out there.
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Single Grain
OCTOBER 15, 2022
Do you have a business that relies on content writing to get traffic? Content marketing is a great way to drive growth for your online business almost on autopilot – but it does come with certain challenges: a major one being that of scale. What Does It Mean to Scale Content? A Major Shift in Mindset.
Karola Karlson
JANUARY 10, 2024
Coming up are my top five predictions on how marketing will change – or continue shifting – in 2024 , from macro-level changes to specific topics close to my heart. I’d appreciate hearing your thoughts and feedback, feel free to DM me on LinkedIn. Because, as they say, to understand the future we must look to the past.
Single Grain
DECEMBER 5, 2023
AI marketing is a constantly evolving approach to marketing that leverages artificial intelligence technologies to analyze data, predict trends and automate strategic marketing decisions. It can also curate existing content from various sources, ensuring that the right content reaches the right audience at the right time.
Single Grain
JUNE 26, 2020
TABLE OF CONTENTS: Improve User Experience Across Your Entire Site. Write Longer Content (Most of the Time). Google’s getting smarter and more powerful all the time — not only at analyzing and understanding web pages, but also at how effective it is at keeping people within its framework. Take Advantage of YouTube SEO.
Single Grain
MAY 25, 2021
Content Strategy (i.e. development and marketing) – which refers to the regular creation of relevant, optimized content for your website or landing pages. The 3 Pillars of SEO. Before grasping SEO strategy at a higher level, there needs to be a strong understanding of foundations and basics.
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