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Maximizing ROI: Analysis of Native vs Display Ads

Smart-Hub

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030. SmartHub's Features Have No Limits!

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The Ultimate Guide to Direct Response Marketing

Basis

They like to independently navigate their way to a purchase decision ( particularly those in B2B ) and expect brands to educate and inspire them on their journey rather than simply market their commodities and value propositions. Consumers today want trustworthiness, personalization, and more control throughout their buying journey.

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8 Benefits of Video Ads: Why You Need Them in Your Advertising Strategy

Single Grain

With the rise of social media and video-sharing platforms, video marketing has proven to be a valuable tool for businesses to build brand awareness, connect with their target audience and increase sales. Video ads can ensure that your content is shown to more users faster than educational videos.

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The Ultimate Guide to Direct Response Marketing

Basis

They like to independently navigate their way to a purchase decision ( particularly those in B2B ) and expect brands to educate and inspire them on their journey rather than simply market their commodities and value propositions. Here’s a breakdown of the most popular for direct response ads: Display.

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13 Benefits of Native Advertising to Amp Your Campaign

Single Grain

Since they aren’t as intrusive, users are more likely to click on a native ad while ignoring a pop-up or display ad. 13 Reasons Why Native Advertising Works Native ads is a powerful strategy that any business – and it’s ideal for all industries – can add to its existing campaign for better ROI.

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A Peak Into The Future: 2022 Retail Media Predictions

InMobi

Not only will retailers need to prove they can deliver a positive ROI with clear access to customer data, but they’ll need to deliver it in more innovative and engaging advertising formats to resonate with consumers. This is where video comes in. Expect to see many other retailers embrace the format, too.

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Why Successful Ad Publishers Stay on Top

Kevel

This article highlights how each of the aforementioned ad platforms master most or all of these vertices, providing insights as you launch your own ad business to compete with them. Google makes it easy to spend at scale via traditional banner display and their “pay-per-click” search ads.

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