Ad Monsters

NOVEMBER 14, 2022

We’ve been using cookies, mobile ad IDs and identifiers to target ads to users and we realized that we needed to think beyond that box. How do we create a contextual targeting experience that lives outside of this third-party cookie/ID world? . AB: Can you elaborate on how your native ads will work despite cookie deprecation? .

Machine Learning 93

Machine Learning Rich Media Cookies Header Bidding 93

Kevel

APRIL 19, 2022

A reliance on third-party cookies — Third-party cookies enable ad networks to retarget users around the web and show highly personalized ads. Weather : Adding weather targeting lets advertisers show ads based on the local weather around the screen, something of interest to, for example, a raincoat or sunscreen manufacturer.

Geo targeting 52

Geo targeting Banner Ad network Cookies 52

VideoWeek

JANUARY 20, 2023

The Week in Tech French Regulator Fines TikTok Over Cookie Consent Mechanism French data regulator CNIL has fined TikTok €5 million for making it harder for users to reject cookies than accept them. The company also failed to give users sufficient information on the purpose of different cookies, the authority concluded.

Ad Tech 98

Ad Tech Media Cookies Audience 98

InMobi

SEPTEMBER 6, 2018

On the flip side, banner ads that push app installs to promote your app (this is the kind of ad Uber might want, for instance) wouldn’t work well outside of a mobile device. For example, let’s say a major headphones manufacturer wants to target hip-hop fans between the ages of 18 and 24.

Agency 52

Agency Advertising Ad Exchange Mobile Ads 52

Single Grain

APRIL 28, 2020

One of the most brilliant marketing strategies of 2020 is Anheuser-Busch ’s pivot from brewing beer to manufacturing hand sanitizer during the Coronavirus pandemic: We have a long history of supporting our communities and employees – this time is no different. 3) Anheuser-Busch. pic.twitter.com/nqImcE5WJP. The Lesson.

Marketing 141

Marketing Audience Media ROI 141

Single Grain

OCTOBER 14, 2019

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Marketing 109

Marketing Fashion Banner Audience 109

VideoWeek

JANUARY 13, 2023

Demand-side platform The Trade Desk has launched a first-party data hub called Galileo, designed to help marketers activate against their data sets without third-party cookies. The system will therefore simplify the buying process in a post-cookie open internet, according to the company. According to BARB, the channel reached 2.5

Ad Tech 98

Ad Tech Agency Media Advertising 98