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Online Shoppaholics: How Can Publishers Embrace Commerce Media?

Ad Monsters

Shoppable online advertising is evolving beyond static banners and pop-ups. And, at the same time, conversions are easily measured. For example, CNN Coupons presents itself as a one-stop guide to the hottest savings and even offers exclusive rewards from major retailers.

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What Retailers Need to Know for the 2020 Holidays: Q&A With Celtra on Retail In-App Advertising Best Practices

InMobi

We recently chatted with Nikki Gertner, Senior Product Marketing Manager at Celtra, to discuss about how retailers should approach digital advertising during the 2020 holiday shopping season and how they should be thinking about their mobile ad creatives. How can retailers make effective banners and video ads?

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The Mystery of Dark Patterns: The Publisher’s CMP Nightmare

Ad Monsters

The practice is becoming progressively sophisticated and it aims to trick consumers into buying products or unwillingly giving up their data. These include mediums such as ecommerce, cookie consent banners, children’s apps, and subscription sales. Instead, they steer them in a way that makes them give up their most personal data. .

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33 Display Ad Examples That Are Finger Clicking Good

AdvertiseMint

Creating display ads that effectively grab attention and drive conversions on the Google Display Network can be tricky. We’ve all seen those blocky, boring banners that blend into the background. So you want to create a display ad that grabs attention, drives clicks, and boosts your conversion rate?

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In-Game Advertising and the Metaverse: Q&A With Clearcode and Super League

Clearcode

I spent close to 20 years in large companies, specifically energy and retail companies like BP and McDonald’s. Just got a couple of follow-up questions about Super League itself. Michael Sweeney: I think another follow-up question there. What’s Super League’s relationship with Minecraft and Roblox?

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Top 9 Best Native Advertising platforms you must know about!

Lemonads

With all these advertising platforms popping up, the biggest question above all is, which should we pick? This is why we’ve come up with our top 9 best native advertising platforms you must know about to stop your struggling and begin with picking the right one that fits your needs! That’s right! Let’s check some ad examples!

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Media Briefing: Some publishers are changing event timelines to appeal to advertisers

Digiday

And a few weeks into the new year, Syrop followed up with Digiday via email to say that two sponsors are already locked in for the publishers’ Small/Cool event that is taking place in the fall, representing about 25% of the revenue the company anticipates making from the event.

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