illumin

JUNE 18, 2025

Companion banners: pairing audio with visuals creates a richer, multi-sensory experience. Companion banners boost brand recall, reinforce messaging, and offer clickable paths for seamless engagement and conversions. Poor audio can ruin even a strong message.

Advertising

Martech

JUNE 27, 2025

Purchase uplift assesses whether that memory and emotional impact drive action or conversion down the line. Months 24-36 At this point, the conversation pivots to scalability. Think thousands of cut-downs and dynamic banners, yet many consumers will not find the big idea compelling if it comes from AI. A third who don’t care.

Impressions

illumin

OCTOBER 24, 2024

Display Advertising Banner ads, OOH ads, and display ads appear on websites and can be targeted based on user behavior, interests, or demographics. Metrics such as lead quality, conversion rates, and long-term client value need to be monitored to assess the success of campaigns.

Advertising

Martech

OCTOBER 31, 2024

“When we got to a certain level of scale,” he said, “we looked at conversion level by age. Highest conversion rate by decade: twenties. It has the best conversion rate (85%) and response rate (84%). The Postie team investigated whether there was a specific set of demographics that direct mail worked best for.

Marketing

Martech

JANUARY 13, 2025

An often-cited study shows that even a one-second delay can result in a 7% reduction in conversions. Largest Contentful Paint (LCP) measures how long it takes for the largest visible element on a page often an image or hero banner to load. It includes a one-click WebP conversion tool, making it easy to adopt modern image formats.

SEO

MNTN

JANUARY 6, 2025

Which OTT device is driving more view-through conversions? Step 8: Monitor Performance : Track critical metrics like view-through rates, conversions, and ROI to assess your campaign’s effectiveness. Banner ads : These are small ads that appear at the bottom or top of the screen during the content.

Advertising

illumin

DECEMBER 3, 2024

The environmental impact of digital advertising, particularly in terms of energy use and carbon emissions, is becoming a critical conversation. To limit energy consumption, marketers should consider lighter ad formats like HTML5 banners, which require less processing power, or native ads that blend with the content and are less intrusive.

Advertising

Martech

DECEMBER 3, 2024

A pipe to close conversion rate of around 20% to 30% was once considered a good average. . “It’s definitely a moving target in terms of what works today versus what worked six months ago.” ” In particular, there’s a growing question mark over what counts as successful demand generation. The message got through.

Marketing

MNTN

MARCH 10, 2025

Thats where the conversion funnel comes in. What Is a Conversion Funnel? The conversion funnel is a model that represents the path some prospective customershopefully many of themwill take to become actual committed buyers of your brands products. Conversion funnels are also known as sales funnels.

eCommerce

Martech

JUNE 6, 2025

GPT for visual content acceleration (Built by Canva) This GPT supported rapid production of creative drafts, helping turn high-level positioning into on-brand banners, carousels and mockups. An example of the GPT workflow diagram with Clay + Slack integration: Example for illustration only.

Banner

Martech

APRIL 4, 2025

Key events tell Google Analytics to treat the event as a conversion. Accept a cookie consent banner. It’s also valuable to track micro-conversions across your site. It is crucial to mark business-critical or essential KPIs as key events. These can include tracking users when they: Donate. Interact with particular fields.

eCommerce

illumin

JULY 23, 2024

Some companies have also found that AR ads often perform better than display ads, which leads to higher conversion rates. Take for example, Shopify , who found in their study that on average, 3D AR ads generated 94% higher conversion rates than their static 2D counterparts.

Advertising

MNTN

JULY 7, 2025

OTT platforms offer clear, real-time visibility into what’s working, from impressions to conversions, so you can optimize mid-flight and show ROI that speaks for itself. Lock in Your Goals and Audience Whether you’re looking to boost brand awareness or drive conversions, start with a clear objective. But, how does it work?

Advertising

Single Grain

APRIL 20, 2025

” Unlike traditional advertising, digital marketing provides precise measurement of performance, allowing marketers to track and maximize conversion opportunities. Conversely, maintaining a consistent presence communicates strength and reliabilityqualities that become even more valuable during uncertain times.

Marketing

Martech

JUNE 24, 2025

The combination of premium inventory and deep consumer insights puts RMNs uniquely positioned to support immediate conversion goals and longer-term brand building. Expanding to new formats Retailers recognize that their owned inventory — homepage banners, search result placements and on-site carousels — can only scale so far.

Retail

Single Grain

JULY 17, 2025

Privacy-first design drives higher conversion rates with campaigns that prioritize transparent data practices, achieving higher opt-in rates, translating directly into stronger customer lifetime value. At the same time, biometric-triggered promotions achieve conversion rates that traditional display advertising can’t match.

Conversion Rate

Advendio

JUNE 26, 2025

Natural adjacencies to commerce: Ads for car rentals, tours, luggage, travel insurance, and even credit cards are highly relevant and conversion-prone. Think beyond banners: Explore embedded commerce, native placements, and inflight entertainment integrations. Brands want diversified, privacy-safe alternatives to Meta and Google.

Retail

Ad Monsters

DECEMBER 3, 2024

In this conversation with Jan Wittek, Chief Commercial Officer at eyeo, he prescribes how publishers can rethink their monetization strategies to address consumer frustrations. Leveraging insights from the eyeo-Harris Poll report, Wittek illuminates actionable steps to align sustainable advertising practices with user expectations.

Ad Targeting

MNTN

MARCH 6, 2025

Marketers can monitor KPIs like conversions, ROAS, and site visitsso they know exactly whats working and where optimization efforts need to go. Track Real-Time Performance Unlike old-school TV marketing campaigns , OTT provides real-time data on impressions, site visits, conversions, and more.

Advertising

Advendio

MARCH 31, 2025

As expected, AI was a regular point of conversation throughout the event. ADvendio’s conversations touched on AI as well. Strategies and business models were the main point of conversation, with low/no upfront cost dominating. Image credit: Banner image courtesy of Albertsons Companies.

CPC

Monetize More

MAY 16, 2025

The messaging was crystal clear beneath the PR veneer: the traditional DSP model has no place in Microsoft’s vision of conversational, agentic advertising. “We’re committed to more private and personalized advertising experiences in a more agentic and conversational world.”

Advertising

Single Grain

MAY 11, 2025

If you’re experiencing conversion challenges, you’re certainly not alonebut the amount of sales you’re missing is substantial. Poor conversion rates directly impact revenue, marketing ROI, and business growth. Most conversion barriers are both identifiable and fixable with the right approach. The good news?

Conversion Rate

MNTN

MARCH 13, 2025

But by visualizing the sales funnel and its stages, your task of maximizing conversions and inspecting each stage for “leaks” is that much easier. MQLs are potential customers who have interacted with your brand in some capacity, perhaps by clicking on a banner ad or reading some of your materials. Want a Closer Look?

Click Through Rate

Basis

FEBRUARY 28, 2025

Conversely, these layoffs may cause a temporary slowdown in Metas ad services and support. The enhancements include LinkedIn profile targeting, conversion value rules, new customer acquisition goal strategies, and new reporting features with more granular detail by audience segment and asset. Advantage+ shopping).

Social Advertising

Martech

JULY 18, 2025

But X still has an active user base —especially among millennial buyers — and it offers something most platforms don’t: a fast-moving, public way to join conversations as they happen. It’s one of the few platforms where brand accounts can get immediate feedback and join unfiltered conversations with customers, prospects and competitors.

Marketing

Single Grain

APRIL 20, 2025

” Add FAQ schema and messaging banners to relevant product pages explaining current conditions, which can improve both user experience and SEO performance. As Jason Landro, co-CEO of digital marketing agency Nectar, advises: “Focus on improving your conversion rates. Attempt to increase click-through rates.”

Marketing

MNTN

APRIL 7, 2025

Define Your Goals and Target Audience Start by setting clear objectiveswhether its brand awareness, site traffic, or conversions, your goals will shape your strategy. Measure and Optimize Track real-time metrics like impressions, conversions, and ROAS to understand whats working. How Much Does OTT Advertising Cost?

Advertising

Marketing Dive

AUGUST 1, 2025

The campaign, which will run across organic and paid social with digital banner placements, merchandise giveaways and an influencer partnership, is the type of lightning-in-a-bottle moment that marketers are always looking to capture — even when they come with possible brand safety concerns. This is bigger than just a social moment.

Agency

illumin

APRIL 22, 2025

The environmental impact of digital advertising, particularly in terms of energy use and carbon emissions, is becoming a critical conversation. To limit energy consumption, marketers should consider lighter ad formats like HTML5 banners, which require less processing power, or native ads that blend with the content and are less intrusive.

Advertising

Single Grain

NOVEMBER 22, 2019

Here are four way to boost conversions with each article's featured image: 1) Use Schema.org to Help Images Show Up in Google SERPs. Now that Google search result pages are becoming more visual, using the correct featured image becomes a matter of boosting or losing conversions. How Remarketing Can Help Increase Conversions.

Conversion

Single Grain

OCTOBER 1, 2019

We often think of conversion rate optimization (CRO) and search engine optimization (SEO) as distinctly different disciplines, or even being in opposition to one another. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Get A Free Consultation.

SEO

Single Grain

JUNE 6, 2019

For optimizing your software for bringing in conversions, understanding the psychology behind what makes users tick is critical. What Exactly Do We Mean by Conversions? Any action taken by the visitor on your website or app that fulfills your business goals is quantifiable as a conversion. 7 Hacks to Boost Your Conversion Rate.

Conversion

Single Grain

SEPTEMBER 5, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. How Remarketing Can Help Increase Conversions. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster.

Retargeting

Single Grain

OCTOBER 9, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. This makes the shopper’s path to conversion a little bit quicker. Product pages are the gateway to conversions. Click here to download it for free right now! Get A Free Consultation.

Conversion

Single Grain

NOVEMBER 14, 2023

Ad targeting and delivery settings are becoming more and more automated, which makes the platform beginner-friendly: Performance can be measured by installing a Facebook tracking pixel on your website to track conversions. That means the potential reach is much higher, but the expected click-through rate and conversion rate is lower.

Ad network

Automatad Inc.

APRIL 7, 2024

Share Tweet Share As a publisher, do you remember the last banner ad that caught your attention? Banner ads are traditional ad formats. Therefore, the phenomenon called banner blindness was born. Banner blindness has been here for a long time. How Does Banner Blindness Affect Publishers? So, look no further.

Banner

Automatad Inc.

MAY 8, 2024

Share Tweet Share Banner blindness is the silent killer of publisher revenue. They completely miss that strategically placed banner ad you spent hours optimizing. This phenomenon, where users subconsciously or purposefully ignore display ads, is called banner blindness. Why Should Banner Blindness Matter to You?

Banner