MobileAds

JANUARY 20, 2021

Inevitably, mobile has become so ingrained in our lifestyle than any other medias. Mobile commands 24% of media time spent in the US. Mobile media time spent is higher at 51% compared to desktop in the US. Can offer animated and interactive rich media content. Some stats on native ads. Larger space.

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

InMobi

JULY 15, 2014

Major advances in targeting, creative, and attribution have put mobile advertising on top this holiday season. Reach your target audience at scale at a time and place when they are most likely to be in a shopping mindset 2. Engage your prospects through rich creative experiences 3.

Banner 52

Banner Mobile Ads Rich Media ROI 52

VideoWeek

JULY 18, 2022

Elon Musk’s controversial Twitter takeover took another turn this week when the social media company sued the Tesla CEO for reneging on the deal. Index Exchange this week announced a partnership with Scope3, a company which tracks end-to-end carbon emissions in digital media, in order to help media buyers reduce their carbon footprints.

Media 52

Media Ad Tech Agency Demand Side Platform 52

Ad Beat

NOVEMBER 20, 2019

Therefore, it comes as no surprise that 59 percent of media buyers and marketers are ready to shell out more than $20 million annually for digital/mobile video ads. . So, basically, as long as you create videos that capitalize on the emotional triggers of your target audience, you’re good to go! Source: Hubspot.

Advertising 52

Advertising Video Ads SEO Brand Awareness 52

Brid.tv

DECEMBER 20, 2022

App developers and publishers sell their ad inventory to buyers, i.e., brands and advertisers to generate revenue. In-app advertising is especially popular in gaming apps, social media apps, and entertainment and streaming apps. How Does In-App Advertising Work? On the surface, mobile advertising seems quite simple.

Advertising 54

Advertising CPM Mobile Ads CPC 54

InMobi

APRIL 29, 2014

From parenting to beauty habits and from mobile devices to social media behaviors, moms are driving and shaping the new digital world. With a do-it-all attitude, moms are not only taking care of their families but are also driving social media trends and smartphone usage. This generation now devotes an average of almost 2.3

Mobile Ads 52

Mobile Ads Geo targeting Education Entertainment 52

Brid.tv

DECEMBER 21, 2022

Audience targeting can make or break even the best campaign. This is why precise audience targeting is paramount for publishers and app developers. . Supported Ad Formats Payment Model Minimum Traffic In-app video ads Interstitial ads Banner ads Rich media ads Instream video ads CPM 100,000 monthly users. Marketplace.

Ad network 66

Ad network Mobile Ads Header Bidding CPM 66

Smart-Hub

MARCH 19, 2024

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). As for the native advertising market, its value is forecasted to reach around $87 billion by 2029. Not really. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub!

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Automatad Inc.

DECEMBER 1, 2023

Monetizing a fitness website isn’t just about turning a hobby into a paycheck; it’s a strategic move that can bring about several benefits for both the website owner and their audience. Strategically placed on your website, these visual advertisements offer a steady revenue stream. Let’s dig in.

Affiliates 52

Affiliates Video Ads Ad network Banner 52

Clearcode

APRIL 26, 2022

A brief history of digital advertising — from the very first online ad to today. software), processes and players in the programmatic advertising industry. The main media-buying processes. The main digital advertising mediums and channels. Next up we’ll take a look at the media-buying process. And in 1996, Yahoo!

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52

Single Grain

APRIL 25, 2023

Paid advertising is one of the most effective strategies marketers use to connect with their target audience. Thanks to Google’s customer data and audience intent signals, Google Discovery Ads remove the guesswork from your paid advertising efforts and allow you to reach up to 3 billion users per month across Google properties.

CPA 52

CPA Machine Learning Audience Conversion 52