Martech Series

JUNE 15, 2022

Matterkind uses DeepIntent Outcomes’ patented technology to improve audience quality and script performance. As the agency of record for the provider and patient sides of the business, Matterkind used script optimization and a mix of connected TV (CTV), online video, and display ads to reach audiences.

Healthcare 84

Healthcare Impressions Demand Side Platform Pharmaceuticals 84

Martech

OCTOBER 11, 2023

They have evolved their social media posts from simple updates and events to more sophisticated and produced content intended to engage audiences and drive business goals. Twitter (now X) has lost much of its business audience and interest from B2B companies. aimed at buyers and prospects. Threads is still a question mark.

Media 130

Media Pharmaceuticals Audience Impressions 130

Martech Series

JANUARY 17, 2023

Marketing Technology News: MarTech Interview with Anand Akela, CMO at Acalvio Technologies. The spirits company learned that its audience associated its brand with “post-game” events or during “late nights.” The post How to Bridge the Consumer Closeness Gap to Drive Growth appeared first on MarTech Series.

Pharmaceuticals 84

Pharmaceuticals Public Relations Communications Conversion 84

Martech

NOVEMBER 16, 2022

Kaela Green, VP of paid social at Basis Technologies, says that’s because both the audience and the content protections are still there. “It’s She says that all the sound and fury have so far signified nothing when it comes to changes in either Twitter’s product or audience. No changes in audience or engagement.

Advertising 124

Advertising Pharmaceuticals Audience Media 124

Martech Series

SEPTEMBER 23, 2022

PM360, a publication for marketing decision makers in the pharmaceutical, biotech, diagnostics, and medical device industries, recently named Chris Paquette a CEO of the Year in its annual Trailblazer Awards. ” Marketing Technology News: MarTech Interview with Zarina Stanford, CMO at Bazaarvoice.

Healthcare 83

Healthcare Pharmaceuticals MarTech Audience 83

Martech

MARCH 30, 2022

That was the conclusion of top marketers participating in the keynote discussion for day two of The MarTech Conference. speaking at The MarTech Conference. speaking at The MarTech Conference. Ricardo Ortego of AB InBev speaking at The MarTech Conference. Denise Campbell of AbbVie speaking at The MarTech Conference.

Pharmaceuticals 107

Pharmaceuticals Marketing MarTech Cookies 107

Martech

APRIL 1, 2022

Explore platform capabilities from vendors like Acxiom, Infutor, Oracle, Neustar and more in the full MarTech Intelligence Report on identity resolution platforms. AVOD audiences. The post Ad-supported video-on-demand, cookieless identity resolution, give CTV advertisers more options appeared first on MarTech. CTV measurement.

Advertising 108

Advertising Pharmaceuticals Food Entertainment 108

Martech

AUGUST 22, 2023

These industrial pumps are used in various industries that involve fluid handling, like chemicals, water management, aquariums, mining, pulp and paper, pharmaceuticals, steel, circuit boards, electronics and food and beverage. Get MarTech! Customers especially value a supplier who is reliable and trustworthy. In your inbox.

Manufacturing 80

Manufacturing SEO Communications Pharmaceuticals 80

Martech

MARCH 28, 2024

At each step of this research for pharmaceuticals, health insurance and treatments, brands have an opportunity to build a relationship that will increase the likelihood of conversions. It prioritizes consumer connection across all channels, enhances brand visibility and reputation and converts your audience into loyal customers.

Healthcare 108

Healthcare Pharmaceuticals Audience Conversion 108

Martech

MARCH 18, 2024

Before Trust Insights, she built and grew multi-million dollar lines of business in the marketing technology, pharmaceutical, and healthcare industries. The data point supplements the narrative around our customers, our audience. Get MarTech! The post Katie Robbert: Spotlight on the expert appeared first on MarTech.

Pharmaceuticals 67

Pharmaceuticals Machine Learning Agency Healthcare 67

Clearcode

MAY 10, 2023

We also work with numerous pharmaceutical companies on market share data inside the data clean room. Then we create audiences or deal IDs around those particular segments. Plus, add a lot of audience data into the measurement and provide very predictive analytics on behalf of the brand. Michael Sweeney : Perfect.

Pharmaceuticals 52

Pharmaceuticals Advertising Media GDPR 52