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Why Audience Segments Are the New Currency in Mobile Advertising

InMobi

Originally published on Mobile Marketer In the age of data-driven digital and mobile marketing, where mobile ad spend is forecast to account for 72 percent of United States digital ad spend by 2019, we are at a critical inflection point of changing the mobile advertising currency from impressions to audience segments.

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The Future of Programmatic Advertising: Key Trends Shaping the Industry

Smart-Hub

Nothing in this world is permanent except impermanence, and this statement is also true for AdTech as it rolls with the world and begins to follow new currents. In this article, we’ll talk about top advertising trends that are forecasted to shape programmatic advertising future and present.

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What Are The Benefits of In-Game Advertising?

Clearcode

Advertisers have been seeking new and innovative ways to reach their target audiences without disrupting the user experience, and in-game advertising is proving to be a successful channel. Why Should Companies Consider In-Game Advertising? What Are the Benefits of In-Game Advertising?

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A quick guide to in-game advertising, the next game changer for marketers

illumin

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. Here’s why in-game advertising is one of today’s biggest marketing trends.

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A quick guide to in-game advertising, the next game changer for marketers

illumin

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. Here’s why in-game advertising is one of today’s biggest marketing trends.

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TOP Programmatic Advertising Trends for 2023

Smart-Hub

This same statement remains true for ad tech as well, as it rolls with the world and begins to follow new currents. Spending on advertising and advertising technology continues to grow steadily, which means that this area remains profitable and perspective in the market. White Label Solutions. Automating everything and anything.

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Publishers, Take Notes On These 8 Big Findings From That Big TV Conference

Ad Monsters

There was much to learn from many credible and seasoned ad tech professionals, advertisers, and publishers. There was much to learn from many credible and seasoned ad tech professionals, advertisers, and publishers. Industry link-ups are key to survival in a time of fluctuation and persistent change. Linear, Still the Leader.

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