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The WIR: MFE Seeks €3.4 Billion Loan for ProSieben Plans, IPG Acquires Intelligence Node, and Madison and Wall Forecasts Trump Impact on TV Advertising

VideoWeek

billion loan to help finance any moves it might wish to make next year relating to German TV business ProSiebenSat.1, Restrictions on pharmaceutical ads look likely, says Madison and Wall’s CEO, CFA and principal Brian Wieser. And this would hit TV particularly hard, since pharmaceutical companies invest heavily in TV.

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Creative Marketing Strategies: How to Market a Cannabis Company

Single Grain

In other words, your target audience is out there – y ou’ll just need a bit of ingenuity to find innovative ways to get your brand in front of them. of the audience is over 21. 2) Leverage Existing Audiences with Sponsorships. So how do you build your own audience when you don’t have one to begin with? billion by 2027.

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Media Briefing: How U.K.-based media companies are continuing their push into the U.S.

Digiday

While some publishers are choosing to tap American leadership or establish NYC-based headquarters to make their presences known, others are investing further in the audiences they’ve convened thus far in the U.S. This represents about 32% of The Independent’s total global audience — or 67.6 who joined the company in October.

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What the Coronavirus (Covid-19) means for marketers

Lemonads

The good news is that companies in certain industries experienced a major increase in web traffic including finance, healthcare, food, exercise gear, and news outlets. This resulted in a nice conversion boost while allowing these platforms to build a good relationship with their audiences.

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The WIR: BuzzFeed News Shuts Down, Index Exchange Pledges its Commitment to DSP Relationships, Publicis and Omnicom Post Strong Q1

VideoWeek

Read more on VideoWeek Nielsen Regains MRC Accreditation Audience measurement firm Nielsen has won back its Media Rating Council (MRC) accreditation following an 18-month suspension. Now the MRC has restored its approval for Nielsen’s National TV Audience Measurement service. “We Samba TV, Admo.tv

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Everything You Need to Know about Marketing Compliance for 2021

Single Grain

All material should be age-appropriate for the audience and must not have any non-evidence-based, offensive or deceptive claims. If your brand resonates with your audience, you need to nurture that connection. Dive Deeper: The Email Marketer’s 4-Step Guide to GDPR Compliance. Why Is It Important to Care About Marketing Compliance?

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Data Clean Rooms: Q&A With Juan Baron from Decentriq [VIDEO]

Clearcode

We have a company in Asia using our data clean rooms in the trade finance sector to collaborate with logistics data for tracking and monitoring cargo shipping data. We also work with numerous pharmaceutical companies on market share data inside the data clean room. Then we create audiences or deal IDs around those particular segments.