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Meta ad spend up 15% last quarter as TikTok sees sharp drop

Martech

For the first time since Q3 2022, Facebook CPM was above water, as it remained flat YoY. Facebook represented nearly two-thirds (64%) of spend on Meta platforms. Marginal sums were also spent on Messenger and Audience Network. Spend growth on Facebook rose from 5% in Q3 to 11% in 4Q 2024. Instagram was 35%. Amazon DSP.

CPM
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Scaling local advertising with automation in the new media landscape by Fluency

Martech

to engage hyperlocal audiences more effectively. At Fluency , we’re forecasting a 350% increase in spending on Amazon and other demand-side platforms (DSPs) by 2027. Dealer.com achieved a CPM (cost-per-thousand) impression on Amazon that was 65% cheaper than other channels.

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How Curation Is Transforming Programmatic Advertising in the Post-Cookie Era

YieldBird

In programmatic advertising, curation refers to the process of selecting and packaging publisher inventory-often within private marketplaces (PMPs)-and enhancing it with audience data to create more valuable offerings for advertisers. Previously, advertisers mostly applied audience data through DSPs. Why is Curation Gaining Momentum?

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How APAC Mobile App Publishers Are Preparing for What’s Next: Insights from the Mobile Leaders’ Summit

PubMatic

The agenda featured panel discussions, research presentations, and industry insights from across the ecosystem – including voices from demand side platforms (DSPs), agencies, and brands. PMP spend is an effective way for mobile app publishers to capture brand dollars PMP is almost exclusively brand demand.

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B2B Programmatic Advertising: Complete Guide for 2025

MNTN

By leveraging AI, real-time bidding, and audience targeting, brands can optimize ad placements across CTV, display, mobile, and other digital channels for maximum efficiency and ROI. In other words, its an automated buying platform that buys ad space through an ad exchange for a predetermined price.

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WPP Media, Criteo partner to bring more performance to CTV advertising

Marketing Dive

The two are offering advertisers curated Deal IDs that are supported by Criteo’s Commerce Grid and can be activated on any demand-side platform (DSP). The goal is to realize the same degree of precision and measurement that’s available in digital in a premium CTV environment carrying broad audience reach.

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Why Disney’s Compass seeks true north in data collaboration

Marketing Dive

Santiago/Getty Images via Getty Images Disney Advertising and Amazon Ads today (June 17) integrated Disneys Real-Time Ad Exchange (DRAX) and Amazon Demand-side Platform (DSP), per details shared with Marketing Dive. Those imperatives have become even more important amid the push to incorporate artificial intelligence (AI).