Audience Conversion Direct Data 
OpenX
JANUARY 14, 2025
Together, they explored how OpenX is addressing the evolving needs of advertisers and publishers by investing in its data and identity solutions, driving much-needed transparency in CTV, and more. Data-driven curation goes beyond site-lists and brand safety Curation may have been the biggest buzzword of 2024, but it didnt come out of nowhere.
PubMatic
SEPTEMBER 26, 2023
But that doesn’t mean publishers, developers and marketers should have to rewrite their playbooks entirely every time another state passes a new piece of privacy legislation or a major tech platform tweaks its data-sharing practices. And to put it plainly, the data practices that have gotten us to where we are today are not sustainable.
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Martech
JANUARY 13, 2022
Account insights and profiling to identify the right target accounts using data and AI. Email to engage customers with relevant conversations in minutes. Real-time data capture and bi-directional data integration sync with CRM. Mobile to communicate with customers using mobile devices. Campaign channels.
MNTN
MARCH 19, 2024
Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital ad spaces in real-time using complex algorithms, where advertisers can precisely target specific audiences and demographics, improving the efficiency and effectiveness of the advertising campaign.
Martech
FEBRUARY 25, 2022
Connecting the CRM to the rest of the business then leveraging customer data from marketing and success interactions to automate personalized nurture emails, SMS messages, and chats through channels like Conversations or WhatsApp. Tools include a unified inbox called Conversations, knowledge base tools, and customer feedback measures.
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