Martech

JULY 17, 2024

Digital out-of-home (DOOH) advertising’s dynamic content and precision targeting capabilities make it perfect for reaching audiences at this time of year. Data like location-based insights and consumer behavior patterns ensure ads get to the right audience. Here’s why DOOH is the ticket to this summer’s marketing success.

Advertising 124

Advertising Marketing Conversion Rate Audience 124

Ad Rants

AUGUST 18, 2022

Learn about some conversion rate optimization tips that can help you boost your conversions. A reputable e-commerce conversion rate optimization service can help your site load quickly. Conversion rate optimization solution providers have creative writers that can write stellar CTAs.

SEO 254

SEO Conversion Conversion Rate A/B Testing 254

Martech

MARCH 10, 2025

This system helps prioritize sales efforts, target key accounts and improve conversion rates. By dividing the audience into distinct groups based on behaviors, preferences or demographics, businesses can tailor their communication and email cadences for more meaningful engagement. Deliver timely and directly applicable content.

Conversion Rate 121

Conversion Rate Click Through Rate A/B Testing Conversion 121

Martech

OCTOBER 2, 2024

An example of this is ecommerce marketers using predictive analytics to segment their audiences based on browsing and purchasing history, giving behavioral, contextual and conversion data to work with. But these can include: Increased engagement rates. Higher conversion rates. Faster conversion rates.

Conversion Rate 94

Conversion Rate ROI Conversion eCommerce 94

Martech

JANUARY 22, 2025

Quality intent data helps with timely and relevant outreach, which theoretically increases engagement and conversion rates. Data helps you build messages that address the specific pain points and challenges of your audience and gives you an opportunity to demonstrate how your products or services will offer a solution.

Marketing 120

Marketing Conversion Rate Conversion Audience 120

Martech

JANUARY 9, 2025

It also aids the customer experience by providing relevant and engaging ads to shoppers, which could boost conversion rates. Not only can it provide access to new audiences, but it is yet another push for standardizing measurement in retail media networks. Early adopters and future outlook Early adopters include iHerb, Weee!

Retail 120

Retail Machine Learning Conversion Rate eCommerce 120

Martech

FEBRUARY 24, 2025

Examples of how marketers use R Customer segmentation: Marketers can use R to analyze customer data and segment audiences based on behavior, demographics or purchasing patterns. This allows for targeted marketing strategies that resonate with specific groups.

A/B Testing 127

A/B Testing Marketing Conversion Rate ROI 127

Martech

MARCH 3, 2025

For instance, e-commerce platforms can use AI to suggest products based on a user’s current browsing activity, enhancing the shopping experience and increasing conversion rates. This segmentation ensures that the right message reaches the right audience at the right time.

Marketing 124

Marketing Conversion Rate MarTech Communications 124

Martech

DECEMBER 20, 2024

Because even well-intentioned content can miss the mark if it doesnt resonate with your audience. The truth is that your audience is bombarded with content every day. It doesnt clearly state the value The problem Audiences need to know whats in it for them beyond gaining knowledge. Why does this matter to the audience?”

Education 123

Education Audience Conversion Rate Conversion 123

Martech

DECEMBER 2, 2024

By dividing your audience into two groups — one that receives the marketing intervention (treatment group) and one that does not (control group) — you can directly compare the sales or conversions between the two groups. Sales funnel analysis: Examine conversion rates at different stages of your sales funnel.

A/B Testing 122

A/B Testing Control Group Marketing Conversion Rate 122

Ad Rants

OCTOBER 28, 2022

SEO makes your website search engine friendly, and your target audience can easily access your page. If your brand gets popularity and awareness among the general public and target audience, you will get more global and local reach. Increases Conversion Rate. SEO strategy helps in increasing a website's conversion rate.

SEO 223

SEO Conversion Rate Brand Awareness Conversion 223

Martech

OCTOBER 18, 2024

It’s where you showcase your brand, share company updates and connect with your audience. Content distribution: This isn’t a place for press releases — content must be focused on the audience’s interests. Sponsored Content: Promote organic posts to a wider audience. higher click-through rate than single-image ads.

Click Through Rate 140

Click Through Rate Brand Awareness Audience Conversion 140

Martech

APRIL 28, 2025

How conversion lift testing works Test and control groups The core of conversion lift testing involves dividing the target audience into two groups: a test group that is exposed to the marketing campaign and a control group that is not. This analysis helps quantify the effectiveness of the campaign.

Conversion 80

Conversion Control Group Conversion Rate MarTech 80

Martech

OCTOBER 31, 2024

That’s an audience that might well be susceptible to receiving mail from brands as long as it meets the right criteria. ” When Postie started out almost eight years ago, young audiences were all over mobile apps and Instagram — and TikTok was just getting started, he said. Highest conversion rate by decade: twenties.

Marketing 135

Marketing Retail Retargeting Conversion Rate 135

Martech

MAY 21, 2024

For years, marketers have chased delivering “the right message to the right audience at the right time and on the right channel.” Hyper-precision targeting is a powerful, high-impact, low-waste approach to audience-first marketing that drives engagement, conversion rates and lifetime value.

Audience 120

Audience Conversion Rate Machine Learning Brand Lift 120

Ad Rants

JANUARY 11, 2023

Not only will this keep your content strategy organized and on track, it can also help boost your conversion rates. Here are a few tips to create an editorial calendar that can help increase your conversion rates: Identify Your Goals. Who is your target audience? What are you hoping to achieve with your content?

Conversion 198

Conversion Conversion Rate SEO Brand Awareness 198

Martech

JULY 26, 2024

Targeted landing pages : Implement targeted landing pages tailored for specific campaigns, maximizing lead capture and conversion rates. Dig deeper: Thought leadership: The human element your marketing needs Cultivating curiosity and engagement Engaging today’s sophisticated audience requires more than just static content.

Marketing 132

Marketing SEO Retargeting Conversion 132

Martech

SEPTEMBER 13, 2024

Alternatively, if you’re concerned about click rates, try experimenting with your call-to-action buttons, hyperlinks or content length. List interesting findings Create a dedicated tab with all the info you learn about your audience. Then, make one of those emails your new touch and see if your flow yields better results.

A/B Testing 137

A/B Testing Marketing Pop-Up Conversion Rate 137

Martech

JULY 18, 2024

AI Pro includes features such as Audiences AI for customer segmentation and Identity AI for recognizing site traffic, Moore’s Audience-Centric Testing Suite is a set of tools designed to improve fundraising effectiveness. Attentive’s AI Pro, an SMS and email marketing platform, is now available internationally.

MarTech 120

MarTech Machine Learning Conversion Rate Conversion 120

Martech

SEPTEMBER 6, 2024

From improving how you engage with your audience to getting more out of your analytics, these updates will give you better visibility into your organization, and better tools to act on what you learn. By creating different variations of CTAs you can increase their relevance, leading to higher engagement and conversion rates.

Conversion Rate 119

Conversion Rate Conversion Marketing Audience 119

Martech

JANUARY 30, 2025

Targeting local audiences : Differences in demographics, buying habits and culture mean differences in what local audiences like and how they behave. Adjusting the message to fit what the audience likes can create strong connections. Geofencing and surveys will help target audiences and find out their preferences.

Marketing 98

Marketing Pop-Up Conversion Rate Audience 98

Martech

FEBRUARY 7, 2025

If someone searches for “steaks” without a qualifier like supplier or commercial, layer audience segments to refine targeting. Leverage audience segments Target based on: Industry. LinkedIn audience targeting Since LinkedIn is owned by Microsoft, you can target and collect data on: Company. Company size.

Advertising 91

Advertising Media Conversion Audience 91

Martech

OCTOBER 4, 2024

Bluecore’s new Experimentation Hub will enable the testing of campaigns against specific audiences like new buyers or re-activated buyers. Such outcomes might include increased average order value, increases in orders and revenue per customer and higher conversion rates.

A/B Testing 76

A/B Testing Pop-Up Conversion Rate Retail 76

Martech

AUGUST 8, 2024

Performance metrics: Evaluate each tool’s effectiveness based on key performance indicators (KPIs) such as lead generation, conversion rates and customer engagement. Provide unique, critical data : This tool might offer exclusive audience insights you can’t get elsewhere. If it’s not used weekly, flag it.

ROI 127

ROI MarTech Conversion Rate Marketing 127

Martech

FEBRUARY 20, 2025

Here are this week’s AI-powered martech releases and updates: Inuvo launched the IntentKey Platform, an AI agent designed for audience modeling using its proprietary IntentKey AI. Using proprietary BodyTalk technology, it synchronized voice, lip movements, and body gestures to create seamless translations for multilingual audiences.

MarTech 97

MarTech Demand Side Platform Machine Learning Conversion Rate 97

MNTN

NOVEMBER 1, 2024

Unlike traditional TV metrics, CTV measurement provides insights into viewer engagement, audience targeting effectiveness, and conversion outcomes, helping marketers optimize their strategies in real-time. Audience Segmentation : Viewer data is used to create audience groups based on demographics and behavior.

Viewability 52

Viewability CPA Conversion Rate CPM 52

Martech

AUGUST 28, 2024

Higher conversion rates are also because users who install an app tend to be more loyal to the brand. Effective apps deliver the right message to the audience at the right time. Apps tend to convert a higher proportion of traffic, industry research shows.

Cookies 124

Cookies Conversion Rate Communications Retail 124

AdvertiseMint

JANUARY 13, 2025

By enabling direct purchases from videos, VSAs increase conversion rates effectively. By leveraging the entertaining and emotional impacts of videos, brands can create compelling narratives that resonate with their audience. VSAs integrate interactive shopping elements with video content for a seamless user experience.

Conversion Rate 52

Conversion Rate eCommerce Conversion Brand Awareness 52

AdvertiseMint

DECEMBER 12, 2024

Instagram ads have become a powerhouse platform for businesses looking to connect with their target audience through visually appealing content. Crafting high-performing Instagram ads involves several strategic elements, from audience targeting to content creation and performance monitoring.

Conversion Rate 52

Conversion Rate Click Through Rate ROI Audience 52

The Ad Tech Blog

SEPTEMBER 18, 2024

This article explores how these specialized brain cells influence purchasing decisions and how marketers can leverage this knowledge to enhance engagement and conversion rates. Understanding mirror neurons can help improve engagement and conversion rates. They play a crucial role in empathy and imitation.

Conversion Rate 130

Conversion Rate Machine Learning Conversion Audience 130

Martech

DECEMBER 3, 2024

A pipe to close conversion rate of around 20% to 30% was once considered a good average. We built the DSP ourselves specifically for B2B midmarket and enterprise audiences. . “It’s definitely a moving target in terms of what works today versus what worked six months ago.” The message got through.

Marketing 125

Marketing CPC Cookies Conversion Rate 125

Single Grain

APRIL 27, 2025

If your conversion rates are low or youre simply spending too much on advertising, it may be time to review your ad spending. Advanced audience segmentation can improve ROAS by up to 30% through more relevant targeting. Creative optimization and regular testing can increase conversion rates by 15-25%.

Retargeting 52

Retargeting Conversion Rate Machine Learning Conversion 52

Ad Rants

MAY 28, 2024

This powerful tool captivates and maintains the attention of online audiences by leveraging visuals like images, videos, and infographics to craft stories in ways that text alone cannot. Efficient visual storytelling gives a way to money-making with more engagement and higher conversion rates.

Conversion Rate 203

Conversion Rate Communications Audience Real Estate 203

The Ad Tech Blog

AUGUST 28, 2024

By leveraging insights from brain science, you can create more impactful and memorable ads that resonate with your audience. By understanding how emotions affect decision-making, marketers can create ads that resonate more deeply with their audience.

Advertising 162

Advertising Conversion Rate ROI Audience 162

AdvertiseMint

JANUARY 22, 2025

The rise of TikTok continues to provide businesses with unprecedented opportunities to reach a vast and engaged audience. Understand your target audience and craft content that resonates with them. Leverage TikTok’s advanced targeting options for precise audience delivery.

Conversion Rate 52

Conversion Rate Click Through Rate Audience Conversion 52

illumin

JULY 23, 2024

Augmented reality (AR) is emerging as a groundbreaking technology – not just for consumers in the advertising world; it also offers brands the opportunity to create immersive and interactive experiences for their audiences. Projection-based AR is commonly used in in-person events such as store openings, pop-up shops, and movie screenings.

Advertising 104

Advertising Conversion Rate Pop-Up Brand Lift 104

Ad Rants

MAY 6, 2024

Creating online ads that don't blend into the background but genuinely engage and convert audiences is a must. These are ads that feel less like traditional promotions and more like natural, engaging content that speaks directly to your audience. Use storytelling in your ads to engage your audience emotionally and psychologically.

Conversion Rate 214

Conversion Rate Audience Conversion Advertising 214