Martech Series

JUNE 16, 2022

With these new products, marketers can seamlessly plan, activate and measure video, native and display brand campaigns across the web and on connected TV (CTV). Building on Quantcast’s widely adopted cookieless technology, marketers benefit from access to their entire audience. “As Introducing Brand Lift Live by Quantcast.

Brand Lift 98

Brand Lift Advertising Marketing Viewability 98

Martech Series

AUGUST 3, 2022

A full set of features are available as part of the Lytics platform, ranging from data pipeline and profile management, to audience exploration, creation, and activation, to be deployed inside a customer’s Google Cloud environment. Marketing Technology News: MarTech Interview With Mike Peralta, VP and GM of T-Mobile Advertising Solutions.

Healthcare 98

Healthcare Brand Lift GDPR Finance 98

Martech

APRIL 1, 2024

With the GDPR and CCPA emphasizing obtaining explicit consent for data collection and processing, brands can utilize organic content strategies prioritizing transparency and value exchange. In the absence of a UID, brands can reach specific audience segments without the need for third-party cookies through contextual targeting.

Advertising 135

Advertising GDPR Clickbait Machine Learning 135

Martech Series

JULY 14, 2022

“Our study validates that CTV has become an invaluable channel for brand marketers and agencies to follow their audiences, plan with data-driven targeting, and measure with outcomes-based performance. Precision audience targeting and extended reach for linear TV campaigns top the list of CTV advertising audience benefits.

Advertising 97

Advertising Brand Awareness Brand Lift Impressions 97

Martech

APRIL 4, 2024

“LinkedIn CTV, including LinkedIn Premiere in partnership with NBCUniversal, builds on our suite of video solutions that help our customers reach their key audiences across our community of 1 billion members,” a LinkedIn representative told MarTech. Get MarTech! Dig deeper: The B2B CEO’s social media checklist Getting started.

Brand Lift 88

Brand Lift Conversion Rate Retargeting Video Ads 88

Martech

APRIL 7, 2022

Brands are tip-toeing into immersive VR experiences, also known as the metaverse, through the gaming world. There are a wide range of options for brands to connect with the otherwise elusive gaming audience. Untapped audiences identify as gamers. The gaming audience is also diverse, with 46% of U.S.

Marketing 120

Marketing Brand Lift Audience Media 120

Martech Series

AUGUST 1, 2022

The Cumulus Media | Westwood One Audio Active Group (AAG) announced a new capability for pharmaceutical brands developed with data from precision healthcare marketing experts Swoop and Nielsen, the global leader in audience measurement.

Pharmaceuticals 75

Pharmaceuticals Healthcare Media Brand Lift 75

Martech Series

DECEMBER 19, 2022

The custom native formats deliver brand lift 3x higher than the industry average, according to Nielsen, and in the first two months of the partnership, Dailymotion saw ad requests exceed 41 billion. million daily users, and Lagardère Publicité News with an audience of 26 million monthly across radio, press, and digital.

Native Advertising 98

Native Advertising Brand Lift Audience Advertising 98

Martech

DECEMBER 4, 2023

Many media platforms provide brand lift studies. You can also conduct advanced analyses like halo studies or incrementality tests to better understand the lift. A strategic content approach helps build lasting connections with your audience. Get MarTech! Ask your representative or customer support for guidance.

Marketing 111

Marketing Brand Lift Conversion Rate Brand Awareness 111

Martech

APRIL 27, 2022

For example, more digital marketers are expanding their campaigns to offline spaces thanks to technologies like programmatic digital out-of-home (DOOH) , which enables them to reach hyperlocal audiences on the street and at public venues. Create audiences and build customer personas. marketing attribution ). Click here to download!

Marketing 132

Marketing CPL Machine Learning CPC 132

Martech Series

OCTOBER 26, 2022

Brands should be prepared to demonstrate more marketing agility as they ride out a tumultuous market while simultaneously continuing to invest in branding to deliver a balanced approach. During economic shifts, marketers must invest in brand building efforts to make authentic connections with consumers.

Marketing 98

Marketing A/B Testing Audience Non-Profit 98

Martech

JANUARY 3, 2023

CPGs and third-party audiences. To help meet their brand marketing goals, CPGs have primarily focused budgets on the highly scalable third-party audiences curated by vendors and agency partners. brand lift survey, ad impression/frequency management) rely heavily on third-party cookies.

ROI 103

ROI Control Group Audience Cookies 103

Martech Series

AUGUST 5, 2022

Influencers are individuals who have an abundance of followers and can effectively promote brands or products through their social media channels. By using influencers, brands can ensure that their messages are reaching a wide audience and that the influencers themselves are credible sources of information.

Marketing 98

Marketing Audience Media Entertainment 98

Clearcode

MARCH 2, 2023

It’s a very exciting time for advertisers, who can compare their in-game campaigns apples-to-apples with other ad mediums thanks to ad viewability, brand lift measurement, audience verification, data enrichment, and fraud detection in-game. Reach a diverse audience in a non-disruptive manner. There are over 3.2

Advertising 52

Advertising Viewability Banner Brand Lift 52

Martech

JANUARY 28, 2025

CTV is best for building brand awareness. Its upper-funnel KPIs include brand lift, audience measurement and reach and website visits (with user demographics and location, which you can get from bringing on a partner). Expect to spend at least $25,000 for a geo-lift test to gather meaningful insights.

Brand Lift 116

Brand Lift Brand Awareness Audience Conversion 116