Martech

APRIL 1, 2024

With the GDPR and CCPA emphasizing obtaining explicit consent for data collection and processing, brands can utilize organic content strategies prioritizing transparency and value exchange. In the absence of a UID, brands can reach specific audience segments without the need for third-party cookies through contextual targeting.

Advertising 134

Advertising GDPR Clickbait Machine Learning 134

The Ad Tech Blog

JUNE 15, 2024

Understanding these neural activations helps advertisers craft messages that resonate deeply with their audience. This shift makes emotional memories more resistant to suppression, ensuring that the brand remains top-of-mind for consumers. Advertisers must understand that positive perceptions alone may not drive purchasing behavior.

Advertising 100

Advertising Machine Learning Brand Lift Click Through Rate 100

Martech

APRIL 27, 2022

For example, more digital marketers are expanding their campaigns to offline spaces thanks to technologies like programmatic digital out-of-home (DOOH) , which enables them to reach hyperlocal audiences on the street and at public venues. Create audiences and build customer personas. marketing attribution ). Content planning.

Marketing 131

Marketing CPL Machine Learning CPC 131

illumin

MAY 28, 2024

This loss of signal impairs customer acquisition and audience reach while shrinking returns on ad spending and increasing customer acquisition costs. It also poses significant challenges for marketers when it comes to personalization, look-alike modelling, audience targeting and retargeting , campaign reporting, and marketing attribution.

Advertising 88

Advertising Cookies Machine Learning Brand Lift 88

Digiday

MARCH 9, 2023

Sponsored by KERV As advertisers seek ways to better engage with their audiences, they are turning to interactive video for open two-way, non-intrusive conversations with their customers. We also ran a third-party brand lift study which illustrated a successful increase in brand consideration.

Machine Learning 69

Machine Learning Click Through Rate Retail Brand Lift 69

InMobi

OCTOBER 15, 2018

Advanced machine learning capabilities ensure greater survey accuracy and more powerful deep insights. > Easily Insert Screener Questions Targeting After authoring the survey, users then choose the target audience, including lifestyle-based segments and 125+ pre-defined personas ready for use.

Marketing 52

Marketing Machine Learning A/B Testing Brand Lift 52

VideoWeek

JANUARY 12, 2024

The Reuters Institute said publishers will be looking to engage audiences with short form video, which at the moment is hard to monetise on TikTok, YouTube Shorts, and Instagram Reels, the major platforms. iSpot Unveils New Streaming Measurement Tools iSpot, an audience measurement firm, has introduced new streaming measurement capabilities.

Cookies 98

Cookies Audience Media Demand Side Platform 98

InMobi

JULY 8, 2021

everything from attribution and audience segmentation to fraud checks and even frequency capping relied on IDFAs. Even though iOS is the most popular mobile operating system in places like Japan, the combination of these two audiences is still quite significant. Prior to iOS 14.5, or higher versions. Here’s what we recommend.

Click Through Rate 52

Click Through Rate Demand Side Platform Audience Machine Learning 52

Digital Remedy

DECEMBER 7, 2022

This key difference gives performance TV the capability to target and measure audiences. Advertising on traditional TV can sometimes feel like a shot in the dark because there is no definitive way to measure results—so advertisers must rely on broad reach and frequency measures and post-campaign lift studies. Website visits.

Brand Lift 52

Brand Lift Conversion Machine Learning Conversion Rate 52

VideoWeek

AUGUST 25, 2023

The measurement company says this will allow for more accurate measurement, particularly for shows which draw smaller audiences (where it was previously possible than none of Nielsen’s panellists tuned in, resulting in a zero rating). Currently, this is only available for national TV buys. Read on VideoWeek.

Media 52

Media GDPR Retail Agency 52

VideoWeek

DECEMBER 13, 2024

This partnership is part of our continuing strategic approach to maximise reach and viewing opportunities for audiences, wherever they choose to watch, alongside the successful and thriving ITVX, and our market leading commercial TV channels,” said Kevin Lygo, Managing Director, ITV Media and Entertainment.

Ad Tech 52

Ad Tech Media Brand Lift Audience 52

VideoWeek

JANUARY 10, 2025

The two say that the combined offering will provide a more compelling proposition for audiences, while also giving greater scale overall – together, Fubo and Hulu + Live TV currently have over 6.2 million subscribers in North America. Read more on VideoWeek.

Demand Side Platform 52

Demand Side Platform Machine Learning Media Manufacturing 52