Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. We’ll cover: What is adtech?

First-Party Cookies 113

First-Party Cookies Cookies Impressions Ad Exchange 113

Karola Karlson

FEBRUARY 1, 2021

How much does it cost to advertise on Facebook? What are the average Facebook ads CPC (cost-per-click) and CPM (cost-per-mile)? This article’s going to answer all these questions. Another important Facebook advertising cost metric that many advertisers keep their eye on is the CPM – cost per 1,000 views.

CPC 52

CPC CPM Click Through Rate Audience 52

InMobi

OCTOBER 9, 2018

Have you ever wondered, how does in-app advertising work? What goes on behind the scenes to make mobile advertising happen today? Essentially, the advertiser would pay the publisher directly for access to their user base. Then this guide is for you. So, who’s now involved in getting an ad to appear in an app?

Advertising 52

Advertising Ad network Ad Ops Banner 52

Digiday

APRIL 26, 2023

In case you missed it, the first installment provided an overview of the various platforms’ offerings, including pricing and plans, ad software and ad innovations, as well as an analysis of the platforms where brands and agencies distributed the bulk of their 2022 ad budgets and ad placements.

Impressions 52

Impressions Ad Targeting Audience Agency 52

Lemonads

AUGUST 30, 2020

That’s right! Whether you’re an advertiser or a publisher , if you landed here, you’re probably trying to understand if Revcontent can be a better bet rather than Taboola or vice versa. This is why we will fully guide you in reaching to understand your best pick: RevContent or Taboola ? RevContent Vs Taboola! What is RevContent?

CPM 52

CPM CPC Native Advertising CPA 52

Karola Karlson

JANUARY 5, 2021

One year into freelance marketing consulting, I’ve noticed that one of the key areas where the companies need help is auditing and improving online ad accounts. This means that we managed to discuss all other marketing-related questions and do a quick audit. How to audit a Facebook advertising account? What to check?

Video Ads 52

Video Ads Audience Conversion Brand Awareness 52

Lemonads

SEPTEMBER 10, 2020

Why should you know about these top 9 best native advertising platforms ? With all these advertising platforms popping up, the biggest question above all is, which should we pick? That’s right! So, which are these Top 9 best native advertising platforms you must know about?

Native Advertising 52

Native Advertising Advertising CPC Banner 52

Single Grain

AUGUST 1, 2023

Are you aware of all the benefits of native advertising? With all the online advertising options, more and more companies are choosing to invest in a native advertising strategy. It is not only an effective advertising method, but it’s becoming a necessary way to dominate the competition.

Native Advertising 52

Native Advertising Advertising Brand Awareness Banner 52

illumin

JANUARY 22, 2024

With the success of the social media phenomenon, marketers continuously utilize Meta in their advertising strategies. Platforms like Meta continue to dominate the social media advertising scene, especially with Facebook rebranding to Meta several years ago in order to better integrate its acquisition of Instagram.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

Single Grain

MAY 11, 2023

That’s right. It marked the dawn of a new era of digital marketing that would transform the world into the digital landscape we know today. Digital marketing has become a pillar of practically every successful business by driving sales, sharing brand messaging, and creating a digital “home base” for relevant brands everywhere.

Advertising 52

Advertising Retargeting Impressions CPC 52

Single Grain

MAY 18, 2023

Google Ads is a powerful tool for connecting businesses with their target audience and driving tangible sales and brand recognition results. You will also have access to a free template checklist that you can use for your pay-per-click audit to improve your overall ad rank on the Google search network!

Click Through Rate 52

Click Through Rate Conversion Rate CPC Conversion 52

Single Grain

JUNE 5, 2023

With its large user base and global reach, Facebook has positioned itself as an indispensable tool for businesses leveraging the power of social media marketing. So if you stick to just one or two of your favorite Facebook advertising strategies, you’re missing out. Advertising on Facebook is similar to Google Ads.

Advertising 89

Advertising A/B Testing Geo targeting Conversion 89

Single Grain

JULY 29, 2021

Audio advertising is an excellent marketing strategy because it lets you reach prospects who are ready to listen. With Spotify, you can deliver your messages directly to your audience when they are already tuned in to their favorite songs or podcasts. Second, you can run video ads that play unmuted. Let's start!

Video Ads 59

Video Ads Impressions Audience Advertising 59

Single Grain

AUGUST 13, 2019

Eventually, all your potential customers will start their searches on Amazon even if you’re not selling a product on the retail site. Feedvisor reported that nearly 20% of all professional Amazon merchants make over $1 million in sales annually in 2018, up 2x compared to 2017. Click here to download it for free right now!

Video Ads 110

Video Ads Conversion CPC Banner 110

Single Grain

NOVEMBER 16, 2023

If you are looking to drive high-value MQLs and raise the CLV of your SaaS organization, you need a killer SaaS content marketing strategy. Content marketing allows companies to educate their target audience about the benefits, features, and functionalities of their products to elevate your SaaS sales.

Marketing 98

Marketing SEO Conversion Rate Audience 98

Single Grain

AUGUST 24, 2023

So understanding how to choose a digital marketing agency is crucial. With a plethora of online marketing strategies like social media, PPC, email, content and SEO, it’s easy to get overwhelmed as to which to focus on. Digital marketing agencies promise to navigate these waters on your behalf.

Agency 98

Agency Marketing SEO Brand Awareness 98

Single Grain

JULY 2, 2019

Click here to download it for free right now! Here are some ways to easily identify whether or not your website is acquiring the traffic that it deserves: 1) Your Bounce Rate Is Higher than the Industry Average. They also tend to have higher conversion rates and higher sales.”:

Retargeting 75

Retargeting Native Advertising Conversion Rate Conversion 75

Single Grain

FEBRUARY 10, 2020

Have you ever been sitting in a marketing meeting and felt baffled by the mysterious jargon or acronyms being tossed around the room? Like any other discipline, content marketing has its own lingo that may not always make immediate sense to newbies. ” was talking about a vegetarian lunch? Get A Free Consultation.

Marketing 130

Marketing SEO A/B Testing Click Through Rate 130

Single Grain

DECEMBER 6, 2019

This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. And why wouldn’t they be? And why wouldn’t they be?

Marketing 145

Marketing SEO Conversion Audience 145

Single Grain

NOVEMBER 25, 2019

We've all seen one of those ads that just hits the ground running and before you know it, it's “gone viral” It almost doesn't even matter what the subject is; all sorts of people outside the brand's demographic will watch it, like it and share it – because a great ad is a great ad. What Is Viral Marketing?

Marketing 136

Marketing ROI Audience Video Ads 136