Single Grain

APRIL 27, 2025

You’ve seen the warning signs: plummeting click-through rates, soaring costs per acquisition, and decreasing engagement metrics. But with the right strategies, you can revitalize your campaigns and reconnect with your audience. The warning signs of ad fatigue typically include: Declining click-through rates (CTRs).

Click Through Rate 52

Click Through Rate A/B Testing Audience Impressions 52

Single Grain

JUNE 16, 2025

This is a complete reimagining of how we connect with audiences. While traditional pixel-based tracking loses effectiveness, innovative approaches are proving even more powerful for brands willing to adapt. With this system, all audience data is transferred to your ad platform.

Retargeting 52

Retargeting Cookies Click Through Rate Control Group 52

Single Grain

MAY 12, 2025

TikTok’s algorithm is a feedback-driven system that delivers relevant content to users, keeping audience members engaged. This powerful discovery engine means brands can reach new audiences without relying on existing follower counts or paid promotion. The era of prioritizing reach over relevance is firmly behind us.”

Marketing 52

Marketing Conversion Rate Click Through Rate Conversion 52

Single Grain

MAY 12, 2025

While marketers can take advantage of the engaging subreddits and robust advertising options, successful Reddit marketing is about connecting with audiences and respecting communities. This combination creates both a challenge and an opportunitybrands that navigate Reddit can build significant engagement among their audience.

Marketing 52

Marketing SEO Click Through Rate Brand Awareness 52

Monetize More

JANUARY 26, 2023

As more and more people turn to these platforms for entertainment and information, advertisers are recognizing the value of reaching audiences through audio ads. These ads can be targeted to specific demographics and interests, and can be highly effective in driving brand awareness and purchase intent.

Fill rate 98

Fill rate Click Through Rate Brand Awareness Conversion Rate 98

Martech

MARCH 11, 2024

I’m a brand manager for a new organic juice brand. How do I use multi-touch attribution to find the most effective digital channels, increase ROI and improve brand awareness for my brand? Identify influencers whose values align with your brand and collaborate on content creation and promotion.

Brand Awareness 112

Brand Awareness ROI Click Through Rate Conversion 112

Single Grain

APRIL 22, 2025

First-Click Attribution This model fully credits the first touchpoint in the customer journey. It’s ideal for measuring brand awareness campaigns and understanding which channels are most effective at introducing customers to your brand. close rate, compared to 1.7%

ROI 52

ROI A/B Testing Conversion Rate Marketing 52

Single Grain

APRIL 22, 2025

Marketers invest heavily in SEO to increase website traffic and click-through rates. But what if you gain the top spot on the SERPs, but a user doesnt click your website? This is called zero-click searches, and they are becoming more common as AI search takes over.

SEO 52

SEO Click Through Rate Impressions Conversion 52

Martech Series

JUNE 16, 2022

With these new products, marketers can seamlessly plan, activate and measure video, native and display brand campaigns across the web and on connected TV (CTV). Building on Quantcast’s widely adopted cookieless technology, marketers benefit from access to their entire audience. “As

Brand Lift 98

Brand Lift Advertising Marketing Viewability 98

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Today’s brands recognize the value of authenticity and targeted reach for online consumers. Use tools like social analytics, AI-driven insights and even creator marketplaces to assess their audiences.

Marketing 137

Marketing Audience Click Through Rate Conversion 137

Single Grain

APRIL 24, 2025

Brands can capitalize on forum SEO by being authentic contributors to discussion boards and doing self- promotion when appropriate. Create a plan to engage your audience and measure the right key performance indicators (KPIs). But, how can brands use this tactic to rank? Instead, focus forum SEO around engaging a community.

SEO 52

SEO Brand Awareness Click Through Rate Conversion 52

MNTN

FEBRUARY 12, 2025

By leveraging AI, real-time bidding, and audience targeting, brands can optimize ad placements across CTV, display, mobile, and other digital channels for maximum efficiency and ROI. This results in higher conversion rates and a stronger return on investment for B2B marketers.

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

Single Grain

JANUARY 30, 2025

Google also uses this data to adjust its search algorithm based on audience demand and other trends. Optimize for Clicks The 8 Keyword Classifications Google classifies nearly all search queries into eight refined semantic classes: Short fact-based queries : These are yes-or-no questions or straightforward factual inquiries.

SEO 52

SEO Click Through Rate Machine Learning Communications 52

Martech

MARCH 22, 2023

Did you know 87% of marketers said content marketing helped them achieve their company branding goals? Nearly 80% said it helped them build credibility with their target audience. Do it well, and you can generate leads and increase brand awareness. Long-form content, in particular, can turn interest into action.

Click Through Rate 128

Click Through Rate SEO Brand Awareness MarTech 128

InMobi

JULY 13, 2016

Originally published on Mobile Marketer In the age of data-driven digital and mobile marketing, where mobile ad spend is forecast to account for 72 percent of United States digital ad spend by 2019, we are at a critical inflection point of changing the mobile advertising currency from impressions to audience segments. Who is your audience?

Audience 52

Audience Advertising Machine Learning Ad network 52

Ad Wisey

MAY 13, 2022

Ad management platforms can help e-commerce businesses with many things, including budget management, sales growth, a better understanding of target audiences, increasing brand awareness, and more. 33% of marketers turn to paid advertising to boost their brand awareness. Wide audience. Microsoft audience.

Brand Awareness 98

Brand Awareness Audience Retargeting eCommerce 98

Spoton Digital Media

AUGUST 21, 2024

A presidential election makes it difficult for brands and marketers to cut through the noise and reach audiences because: People are bombarded with ads. Polarizing political messaging leaves audiences exhausted and burned out. This bombardment of emails can cause audiences to tune out of all email marketing.

Marketing 92

Marketing Click Through Rate Audience Brand Awareness 92

illumin

AUGUST 21, 2024

These display ads align with the content of the host website or social media network and audience preferences, similar to native advertising. Display ads are an excellent way for brands to increase the reach of their message and target new potential customers. What are display ads?

Display Advertising 98

Display Advertising Advertising Banner Brand Awareness 98

Single Grain

MARCH 3, 2023

Native ads generally have higher click-through rates (CTRs) than display ads. And instead of negotiating each placement with publishers, programmatic advertising allows you to run your native ads through a native ad network, like Taboola or Outbrain. Their ads typically aim at building brand awareness.

Native Advertising 97

Native Advertising Advertising CPC Brand Awareness 97

MNTN

MARCH 10, 2025

A marketing funnel maps the customer journey, guided by marketing efforts, from brand awareness to conversion. Instead of wasting ad spend on broad, unqualified audiences, you invest in high-value prospects with a proven path to purchase. Define Your Target Audience Create an ideal buyer profile.

eCommerce 52

eCommerce Conversion Conversion Rate Click Through Rate 52

Adtaxi

APRIL 7, 2022

Audiences change and digital tactics are ever-evolving. For instance, newer businesses must create brand awareness in addition to driving sales. Without brand awareness, no one will purchase from the business; without sales, the business can’t afford to spend on marketing.

Marketing 77

Marketing Retargeting Click Through Rate Brand Awareness 77

Single Grain

AUGUST 24, 2023

Audience Demographics : Knowing the specifics of your target audience — age, gender, location, income, education, etc. — The first five organic search engine results receive 67.6% of all clicks. Getting your articles to rank high in search isn’t just about building brand awareness or getting more page views.

Agency 98

Agency Marketing SEO Brand Awareness 98

InMobi

OCTOBER 7, 2021

Mobile videos offer a 179% higher Click Through Rate (CTR) when compared to other ad formats. Here are some leading brands in APAC that have quintessentially leveraged mobile to drive the desired impact and record results. million unique users The video completion rate was 1.5 The Results: The campaign reached 6.8

Click Through Rate 52

Click Through Rate Video Ads Conversion Rate Brand Awareness 52

AdvertiseMint

MAY 17, 2023

In fact, a study by TikTok found that businesses that use TikTok ads see an average of 300% increase in brand awareness and a 200% increase in website traffic. This massive audience offers businesses a vast potential reach, especially among younger demographics. Target your ads to your ideal audience.

Advertising 64

Advertising Click Through Rate Brand Awareness Audience 64

Martech

MARCH 10, 2022

Specifically: Translate ABM brand awareness from target accounts into website traffic. Updates: Audience and account data updated bi-weekly Audience naming conventions: Vocabulary can vary from department to department; ensure consistency to keep the data clean. a case study, additional zero-touch tactics/assets, etc.)

Marketing 110

Marketing Brand Awareness Click Through Rate Audience 110

Martech

FEBRUARY 20, 2024

What makes a powerful CTA and why you need one Imagine a call to action as the spark that ignites the desired action in your audience. Dig deeper: Beyond ‘click here:’ 4 rules for better email CTAs Examples of captivating B2B calls to action But before we dive into examples, remember: There’s no magic silver bullet CTA. Set deadlines.

Click Through Rate 123

Click Through Rate A/B Testing Conversion Audience 123

Automatad Inc.

JANUARY 23, 2024

Marketers are gearing up for it by armoring themselves with potential alternatives such as contextual targeting , first-party data , and building a reliable relationship with audiences. One of these, Protected Audience API (PAAPI), is rethinking remarketing ( behavioral targeting ) with exceptional features and strengthening user privacy.

Audience 52

Audience Cookies Ad Server Viewability 52

Single Grain

FEBRUARY 10, 2020

For instance, you can try out two variations of the title of a blog post over a period of, say, two weeks, to see which one gets a higher click-through rate. The more you know about your target audience, the more that knowledge enables you to create relevant and personalized content. Click-Through-Rate (CTR).

Marketing 130

Marketing SEO A/B Testing Click Through Rate 130

AdvertiseMint

JANUARY 8, 2024

With over 3 billion monthly active users , Facebook provides a massive platform for businesses to reach their target audience. Are you aiming to boost brand awareness, drive website traffic, generate leads, or increase sales? Conversion rate: The percentage of people who completed the desired action (e.g.,

A/B Testing 52

A/B Testing Click Through Rate Conversion Rate CPC 52

Single Grain

SEPTEMBER 13, 2019

In fact, 87% of people said that they would like to see more video from brands. Video is one of the easiest ways to boost your revenue, gain more brand awareness, and grow your company. One of the reasons for this is the Rule of Seven: People need to see your brand seven times before they decide to take an action.

Marketing 112

Marketing SEO Conversion Rate Banner 112

Single Grain

OCTOBER 28, 2019

So, before you can get into the nitty-gritty of data analysis, you must consider your business goals, your target audience and your processes. With PPC advertising, you can perform audience segmentation to target people in a variety of ways, including: Demographics. 1) Click-Through Rate (CTR). Average income.

Conversion Rate 111

Conversion Rate Conversion CPC Click Through Rate 111

AdvertiseMint

SEPTEMBER 22, 2023

The crucial metric to consider is the click-through rate (CTR). CTR, or click-through rate , is a metric that tells you how effectively your TikTok ads encourage users to click on them. These factors include your industry, campaign objective, and target audience. Precise audience targeting.

Click Through Rate 52

Click Through Rate Video Ads Impressions Audience 52

MNTN

JULY 18, 2024

Therefore, it’s vital that you adapt your growth marketing strategy to align with the preferences of these younger audiences. From there, segment your audience based on their behavior and preferences. Focus on connecting with influencers whose audience mirrors your own. And 57% of millennials feel the same way.

Marketing 84

Marketing SEO Conversion Rate Conversion 84

MNTN

APRIL 9, 2024

As you expand your digital marketing strategies to encompass all of the platforms that might appeal to your target audience, you need an accurate and precise way to measure your success. Two options for doing so: view-through and click-through attribution. To measure click-through rates on each ad, you use data analytics.

Click Through Rate 52

Click Through Rate Brand Awareness Conversion Audience 52

Single Grain

JANUARY 15, 2020

Video Content: Videos are great for keeping your viewers engaged: Video marketers get 66% more qualified leads per year, achieve a 54% increase in brand awareness, and have gotten new customers from a video on social media. Running contests on social media is an easy and fun way to increase engagement and brand awareness.

Media 132

Media Marketing SEO ROI 132

Single Grain

JULY 31, 2023

Now, more than ever, local businesses need effective strategies to reach their target audience and maximize their return on investment – like local PPC. Local PPC advertising offers businesses an unparalleled opportunity to target specific audiences, boost brand awareness and optimize conversions like never before.

Conversion 52

Conversion Geo targeting Click Through Rate A/B Testing 52

PubMatic

OCTOBER 13, 2022

In simple terms the funnel looks a bit like this: Awareness/attention: I’ve heard of it. Advertising campaigns are planned around these KPIs – with ads designed to drive brand awareness and affinity at the top of the funnel and ads designed to drive a consumer response at the bottom of the funnel. Interest: I like it.

Viewability 52

Viewability Click Through Rate Audience Brand Awareness 52