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Maximizing ROI: Analysis of Native vs Display Ads

Smart-Hub

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). Native ads come in a variety of forms, including banners, videos, product listings, promoted search results, etc. Here is an example of a banner ad placed at the bottom of the screen.

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The Ultimate Guide to Direct Response Marketing

Basis

When rolled out correctly, direct response marketing can be a highly effective means of quickly generating leads and guiding target audiences through the sales funnel. In other words, you should be driving them to download one e-book, register for one webinar, sign up for one educational program, buy one product. You get the idea.

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The Benefits of Mobile in a Post-IDFA Landscape

InMobi

Even without individual identifiers like the IDFA, it’s still possible to target and reach the right audiences as well as measure mobile advertising performance effectively. Options like on-device targeting (in which data never leaves the device) enable advertisers to reach highly targeted mobile audiences even without device IDs.

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What Southeast Asian Marketers can Learn from North America to Maximize In-App Programmatic

InMobi

Is it about audiences? In Q1 2019, for the first time, less than half of all in-app spending went towards banners. Video is becoming more impactful and powerful with 2x greater CTRs than native ads and over 10x greater than banners on average in the U.S. Is it about automation? Is it about low-cost execution?

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The Ultimate Guide to Direct Response Marketing

Basis

When rolled out correctly, direct response marketing can be a highly effective means of quickly generating leads and guiding target audiences through the sales funnel. In other words, you should be driving them to download one eBook, register for one webinar, sign up to one educational program, buy one product… you get the idea.

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The State of Programmatic Video in Asia: Q1, 2020

InMobi

In-app video advertising can truly captivate audiences at every stage of their journey. Music and Audio, Health and Fitness, and Education have seen a whopping 500% rise in programmatic video in-app ad spending in Q1. People watch video ads more often than they see smaller, less obtrusive formats like banners.

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15 Best Display Ad Networks for Publishers in 2022

Brid.tv

Omnichannel Monetization Audience Targeting Options Performance Reporting and Analytics Top 15 Display Ad Networks for Publishers 1. Airnow Media 6. Audience Targeting Options. Proper audience targeting is one of the key components of successful advertising campaigns. Airnow Media. Table of Contents. Google ADX 2.