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Defining ad fatigue (and how to fight it)

illumin

Ad fatigue is a common issue in digital marketing campaigns, where ads are displayed (and repeated) across multiple platforms to reach a wider audience. However, over time, the target audience may become desensitized to the ad, leading to a decline in click-through and conversion rates. What is ad fatigue?

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Global Opportunities for Manga and Content Publishers: Q&A with Mintegral

Digital Turbine

Publishers are able to collect more feedback from a broader and more diverse audience, which they might not get in a local setting. What are some key nuances to note when going global, and going after audiences in the rest of the world? What can manga and content publishers do to source the right ads for their audiences?

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Top 10 Interstitial Ad Networks for Publishers [2022]

Monetize More

Along with interstitial ad formats, AdMob supports video ads, native ads, banner, and rewarded ads as well. A range of ad formats is supported by InMobi, including interstitial ads, banners, rewarded videos, and native ads. Benefits: In-depth audience analysis for launching campaigns that will convert.

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How agencies are testing live shopping and seeing potential in accelerating conversions

Digiday

Experts point to live shopping’s potential to accelerate conversions, as well as to combine entertainment with immersive content. Tommy Hilfiger’s fashion livestream in China reportedly generated an audience of 14 million and sales of 1,300 hoodies in two minutes. Some markets are really taking off. and the U.K. were Gen Z shoppers.

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Best Gaming Ad Networks [2023]

Monetize More

AdMob is especially attractive to game developers because of its versatile and effective ad formats, which are much more flexible than other static banner ads or pre-roll video ads. Click here to find out how you can sign up for Google AdMob with MonetizeMore. It primarily displays video, banner, and interstitial ads.

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Maximize your Q4 revenue during an AdOps Recession [10 Best Ways]

Monetize More

By utilizing contextual advertising, you can reduce the risk of alienating your audience and instead show them ads that are relevant to them. This way, publishers can expect higher conversion rates. Audience Segmentation. Video Ad Units. They can also be put into an article’s body text to increase visibility.

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What Is a Conversion Funnel? Ecommerce Funnel Explained

MNTN

Conversion Funnel Marketing Strategy How do you build an effective marketing strategy for your conversion funnel? Conversion rates are statistically low, with a median conversion rate of 2.5%. Define Your Target Audience Create an idea buyer profile. What kind of effect can you really have?