illumin

DECEMBER 14, 2023

The advertising industry is constantly pushing boundaries, seizing opportunities on untapped channels and platforms, and executing strategies to engage audiences like never before. In-game advertising has existed for decades but very few marketers realize its potential or the value it can bring both brands and consumers.

Advertising 52

Advertising Marketing Banner Pop-Up 52

illumin

DECEMBER 14, 2023

The advertising industry is constantly pushing boundaries, seizing opportunities on untapped channels and platforms, and executing strategies to engage audiences like never before. In-game advertising has existed for decades but very few marketers realize its potential or the value it can bring both brands and consumers.

Advertising 52

Advertising Marketing Banner Pop-Up 52

Digital Turbine

JULY 28, 2022

It also knew the fastest way to reach its intended audience of young millennial parents was via mobile. Through this campaign, the company aimed to regain trust among its consumers and position itself as a safe brand for its Johnson’s Baby care line. The impact was crucial, especially when the brand was surrounded in controversy.

Education 40

Education Click Through Rate Pharmaceuticals Banner 40

Monetize More

MAY 23, 2023

As the gaming industry continues to grow at an unprecedented rate, in-game advertising has emerged as a powerful tool for publishers, allowing them to capitalize on their audiences while delivering value to brands. Audience Targeting One of the key factors that make in-game advertising so effective is audience targeting capability.

Advertising 89

Advertising Brand Awareness Ad Server Ad Inventory 89

InMobi

JULY 15, 2019

Instead, marketing teams are much better off having brand and performance marketing work in tandem with one another to drive overall business goals. How Does Your Target Audience Actually Buy Today? After all, it’s much easier for a marketer to justify performance ad spending over just brand awareness spending.

Marketing 52

Marketing AutoMobile Brand Awareness Manufacturing 52

Single Grain

JULY 23, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Some head to the store to find deals to share with their audience, while others sit in the comfort of their own homes in front of the camera. Click here to download it for free right now!

Fashion 93

Fashion Banner Audience Conversion Rate 93

Single Grain

JANUARY 3, 2024

Intent : Here, the audience shows a clear interest in purchasing. Here’s a breakdown of the main types of ads best suited for each stage: Awareness: Display Ads : Visual ads on websites or social media platforms that introduce your brand or product. Targeting the Right Audience Effective targeting is crucial at this stage.

Retargeting 52

Retargeting Click Through Rate Video Ads Impressions 52