Adweek

MARCH 11, 2025

According to global CEO Andrew Noel, Gale is setting the standard for modern marketing by blending "the strategic prowess of consultancies with the creative excellence of agencies."

Agency 253

Agency Public Relations Audience Media 253

Ad Monsters

NOVEMBER 20, 2024

Advertisers want good content and real audiences. Success lies in their ability to create “hedged gardens”, not the logged-in, ubiquitous worlds of Amazon, Google, or Meta, but differentiated by unique content, audiences, and products nonetheless. Content and audiences go hand in hand.

Audience 105

Audience Advertising Cookies Retail 105

Ad Monsters

NOVEMBER 14, 2024

Digital media leaders gathered at AdMonsters PubForum to reclaim audience trust and transparency, exploring strategies for resilient growth amid platform disruptions, AI integration, and shifting traffic dynamics. Emails don’t have an algorithm to dodge, and our audience knows they’re coming to us on purpose,” another media leader explained.

Audience 115

Audience Media Ad Inventory Cookies 115

Martech

OCTOBER 29, 2024

It can provide real-time insights and more accurate data on audience engagement, enabling marketers to make more informed decisions that drive better results. For planning purposes, AI can automatically feed relevant audience, creative, media and market insights into a brief with much more predictive power. You can download it here.

Audience 116

Audience Brand Awareness Marketing Conversion 116

Adweek

MAY 13, 2025

Social media executives from three publishers share how they build engaged, inclusive followings.

Audience 188

Audience Media 188

Adweek

JANUARY 16, 2025

To do so, they are diversifying where they post, migrating their audiences to other platforms, and allocating more resources to promising channels, such as.

Audience 321

Audience Entertainment Media 321

Adweek

APRIL 13, 2025

Media's job has changed: Instead of owning attention, you have to earn participation.

Audience 278

Audience Media 278

Adweek

MAY 21, 2025

CNN's newsier hours from 4-8 p.m. topped its lineup of originals from 8-midnight.

Audience 147

Audience 147

Adweek

JANUARY 8, 2025

Amazon Marketing Cloud is adding a dash of generative artificial intelligence to its platform, in the form of a new feature, introduced at CES in Las Vegas Wednesday, that lets advertisers submit structured query language (SQL) queries to build and target audiences.

Audience 279

Audience Marketing Advertising eCommerce 279

Adweek

JANUARY 14, 2025

Los Angeles' local stations saw a spike in viewership when the fires in Pacific Palisades and Altadena started on Tuesday. Stations went wall-to-wall with coverage. Variety said the local stations saw their normal viewership double and even triple in some cases, especially as the fires began to spread.

Audience 285

Audience Marketing 285

Adweek

DECEMBER 5, 2024

This is TVNewser's basic cable network ranker and cable news report for the week of Nov. The long Thanksgiving holiday resulted in all three networks experiencing week-to-week declines in total viewers and the Adults 25-54 demo. Double-digit drops in both measured categories were recorded during this slow news period. Fox News continued to.

Audience 359

Audience 359

Adweek

NOVEMBER 14, 2024

Throughout history, emerging trends in mass media have shaped election outcomes. The rise of TV in 1960 influenced perceptions of who won the first televised debate between Kennedy and Nixon.

Audience 328

Audience Media 328

Adweek

MAY 13, 2025

The game will be streamed live to YouTubes global audience for free.

Audience 241

Audience 241

Adweek

MAY 12, 2025

Fox's converged media platform delivers audience modeling and targeting ahead of the upfront.

Media 243

Media Audience Ad Tech 243

Adweek

APRIL 22, 2025

Meta is serious about competing with TikTok not just in social video hosting, but also in the social video editing space.

Audience 205

Audience Media 205

Adweek

NOVEMBER 18, 2024

Creatives, both in the advertising field and beyond, often face the tough task of reimagining the familiar--giving audiences what they expect, while at the same time completely surprising them. Consider Coca-Cola's recent work infusing their ubiquitous holiday ads with AI.

Audience 279

Audience Advertising 279

Adweek

JANUARY 7, 2025

The ad unit embeds Dappier's search chatbot--Ask AI, which publishers already embed on their sites--directly into online banner ads, offering audiences a way to ask questions about.

Banner 305

Banner Audience 305

Adweek

MAY 12, 2025

NBCU emphasized its franchised-focused, multi-platform approach to reaching audiences in upfront.

Audience 243

Audience 243

Adweek

MARCH 17, 2025

For many marketing professionals, it's a tentpole event on par with CES or Cannes Lions--but offering a different audience and focus. South by Southwest brings nearly half a million people to the city of Austin, Texas, each spring for its sprawling series of conferences and festivals. While CES showcases futuristic tech and serves as a.

Marketing 293

Marketing Audience Advertising 293

Adweek

FEBRUARY 18, 2025

Remember when a polished corporate message was all you needed to win over your audience? Those days are gone. People are skeptical of brand-speak and polished marketing campaigns, preferring real, authentic voices. The new secret to meeting your customers where they are is your employees' personal brands.

Audience 265

Audience Marketing Media 265

Adweek

MARCH 13, 2025

Kelly Metz, who left her role as chief investment officer at OMD last week, joins Spark Foundry as chief investment officer (CIO), tasked with defining and driving investment strategy across platforms and audiences. She joined Omnicom Media.

Agency 247

Agency Audience Media 247

Adweek

MARCH 13, 2025

The agents can use criteria like a brand's specific values, business goals, and target audience demographics, Scope3's Brand Standards lets advertisers build their own AI agents--programs that can take autonomous action on behalf of users--for brand safety.

Audience 232

Audience Advertising Ad Tech Media 232

Adweek

MAY 15, 2025

At upfront, Fox ad boss sells a Super Bowl-like event to every crowd with big, elusive audiences.

Audience 179

Audience Media 179

Adweek

MARCH 11, 2025

Advertisers upload brand URLs, creative briefs, and audience descriptions, and ProRata's large language model (LLM) generates ad variations, allowing advertisers to choose those that best align with their brand's tone.

Audience 222

Audience Advertising 222

Adweek

MAY 19, 2025

audiences will have access to new episodes for free on PBS stations and PBS Kids digital platforms.

Audience 173

Audience 173

Martech

APRIL 23, 2025

Tool tip: Use DALL-E 3 inside ChatGPT to generate branded, audience-specific images. ’ Audience: B2B tech marketers. Pro tip: Build a swipe file of your brand’s best-performing visuals and use them to train your team or agency on what your audience responds to. Style: dramatic, eye-catching, emotional.”

A/B Testing 126

A/B Testing Audience Conversion Marketing 126

Martech

NOVEMBER 6, 2024

As companies embrace TikTok’s unique blend of storytelling, targeted ads and interactive features, they’re discovering a powerful path to growth that seamlessly integrates brand visibility, audience engagement and increased sales. billion users , TikTok has the rare potential to drive both sales and increase brand audience connections.

Advertising 126

Advertising ROI CPA Conversion 126

Adweek

MAY 20, 2025

Each network saw its biggest total viewer and demo audience at 5 p.m.

Audience 130

Audience 130

Adweek

APRIL 29, 2025

The new approach will focus on fewer, larger, franchisable gatherings catering to business audiences, and aims to net double-digit revenue growth

Audience 338

Audience Marketing 338

Adweek

MARCH 11, 2025

With the collaboration, Ramp customers will be able to reach audiences alongside premium content through Universal Ads, which includes inventory from networks such as A+E Global Media, AMC Networks,

Ad Inventory 207

Ad Inventory Advertising Audience Media 207

Adweek

AUGUST 22, 2024

Today, Dentsu and Sports Innovation Lab announced a strategic partnership that gives clients access to sports audiences across any publisher or platform.

Advertising 328

Advertising Audience Ad Tech 328

Martech

NOVEMBER 8, 2024

As audiences diversify and new platforms emerge, expanding your media strategy can be a game-changer for engaging decision-makers where they spend time. But how do you know which channels fit your strategy and whether they’ll resonate with your target audience? Your CRM likely holds more valuable insights than you realize.

ROI 126

ROI Media Audience Ad Inventory 126

Martech

AUGUST 8, 2024

It checks the initial brief — whether a formal document or a hurried email – for all the key components, such as budgets, timings, target audiences and objectives. Dstillery integrated its audience solutions with the AI-powered curation platform Onetag. The user can then add any missing items.

MarTech 120

MarTech Electronics GDPR Audience 120

Martech

OCTOBER 18, 2024

It’s where you showcase your brand, share company updates and connect with your audience. Content distribution: This isn’t a place for press releases — content must be focused on the audience’s interests. Sponsored Content: Promote organic posts to a wider audience. It lets you connect with your audience in real time.

Click Through Rate 139

Click Through Rate Brand Awareness Audience Conversion 139

Martech

MARCH 10, 2025

Yes, research indicates that attention spans are indeed getting shorter, particularly among younger audiences. Content selection: Audiences are more selective about the content they engage with. The emphasis is on creating impactful content that resonates with audiences in a short time frame (Writefully, 2024).

Marketing 121

Marketing Audience MarTech Media 121

Adweek

MAY 6, 2025

How trailers have evolved into a CTV+ platform with guaranteed audiences.

Advertising 147

Advertising Audience Marketing 147