Martech

JANUARY 3, 2025

Influencer marketing and social media management platform Later announced Friday it acquired Mavely for $250 million. Later said in a release announcing the deal that the addition of Mavely will help marketers by enabling the measurement of full-funnel impact and measurable ROI, while simultaneously helping creators maximize their earnings.

Marketing 122

Marketing ROI Agency MarTech 122

Martech

APRIL 8, 2025

AI is rewriting the rules of marketing and redefining the agency-brand relationship. Brands increasingly expect agencies to harness AI to drive faster execution, more innovative optimization and stronger performance. How transparent should agencies be about their AI usage? It’s redefining the value they deliver.

Agency 120

Agency ROI Media Marketing 120

Single Grain

JUNE 1, 2025

Digital marketers are witnessing a shift in how paid advertising campaigns are created, managed, and optimized. According to recent industry data, 30% of agencies, brands, and publishers have fully integrated AI across the media campaign lifecycle ( IAB State of Data Report 2025 ). Test small audience segments before scaling.

ROI 52

ROI CPA Marketing Conversion Rate 52

illumin

JANUARY 14, 2025

Brands, agencies, and retailers need to navigate these shifting trends to stay competitive. In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry. Trends for Agencies in 2025: The changing role of advertising experts a.

Advertising 101

Advertising Marketing Retail Agency 101

illumin

NOVEMBER 4, 2024

Advanced data analytics allow advertisers to track ad exposure and engagement through real-time metrics from mobile and foot traffic data, leading to actionable insights on ROI, as well as powering advanced Location Analytics tools.

ROI 111

ROI Advertising Audience Agency 111

AdExchanger

MARCH 5, 2025

But theres another reason marketers find it difficult to understand their true ROI, says Marilois Snowman, CEO and a founding partner of independent media planning and buying agency […] The post What It Means To Measure True ROI appeared first on AdExchanger.

ROI 92

ROI Agency Media Marketing 92

Adweek

JUNE 10, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Adweek Podcasts How Ryan Mayward Is Expanding Walmart Connects Retail Media Empire Walmarts scale and tech-forward approach are redefining how brands connect with today’s fragmented consumers. For marketers, this means no more guesswork.

Retail 214

Retail Media Fashion eCommerce 214

Martech

SEPTEMBER 24, 2024

And I say that with confidence, not arrogance, after being in email marketing for 25 years and watching company after company, vertical after vertical, falling somewhere on the spectrum of email investment. But I’m seeing a pullback of resources from digital marketing, which has been the historically winning solution.

ROI 129

ROI MarTech Marketing Agency 129

Martech

SEPTEMBER 25, 2024

Digital marketing and martech are transforming businesses, but getting leadership to invest can be difficult. Marketing teams often struggle with doubts about past results, tight budgets or a fear of change, making it hard to win support. Below are strategies to help you gain leadership support for digital marketing investments.

Marketing 120

Marketing Communications MarTech ROI 120

Single Grain

JULY 7, 2025

” It’s the question that keeps digital marketers up at night as they balance new channels against proven platforms. Calculate your ROI to ensure you’re getting the most out of TikTok advertising. Here’s a straightforward framework for calculating your potential TikTok ROI: Establish your true customer value.

ROI 52

ROI Conversion Rate CPM Click Through Rate 52

Martech

OCTOBER 15, 2024

The following checklist distills actionable strategies for digital marketers from Lotame’s “The 2024 State of Data Collaboration: A Global Perspective” research report, fielded by Cint. It’s designed to enable smarter, faster and easier decision-making for forward-thinking marketers.

Cookies 124

Cookies ROI Audience Agency 124

Martech

MARCH 3, 2025

For decades, the marketing qualified lead (MQL) has been the centerpiece of B2B go-to-market (GTM) strategies. It has shaped how marketing teams operate, how sales teams prioritize outreach, and how executives measure marketing’s contribution to revenue. However, the MQL no longer fits this purpose.

Marketing 125

Marketing Finance Conversion Rate MarTech 125

Digital Remedy

APRIL 2, 2025

Staying ahead as a full-service digital marketing agency is no small feat. Between evolving consumer behaviors, rising client expectations, and the ever-changing tech landscape, agencies must be able to constantly adapt. Maximizing Efficiency with Focused Resources Agencies need to balance growth with operational efficiency.

Agency 66

Agency Marketing ROI Audience 66

Martech

JULY 12, 2024

The only constant in marketing is change. Specifically, two connected areas in the marketing world have seen rapid evolution over the last few years: privacy and technology. The evolving landscape: Privacy regulations and technological advancements Privacy has become a growing concern in the global marketing landscape.

ROI 117

ROI Conversion Marketing Education 117

Martech

AUGUST 14, 2024

I’m still buzzing from a call a few days ago with a marketer working for a well-known Western university. Maybe there’s a tiny bit of fun money for something innovative, like updated templates or a new marketing automation platform, but that’s it. Dear Boss, Don’t be so hard on your email marketers!

ROI 132

ROI Marketing Agency MarTech 132

illumin

JANUARY 7, 2025

What do agencies need in a DSP? Agencies are experts in advertising who create brand stories for specific companies or products. They create campaigns with a focus on data and market research to meet their client goals within a given budget. Advertising agencies face certain unique challenges while working with DSPs.

Agency 59

Agency Advertising A/B Testing Demand Side Platform 59

Marketing Dive

JUNE 30, 2025

Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy.

Marketing 91

Marketing Retail Cookies Agency 91

illumin

DECEMBER 3, 2024

As the world increasingly embraces sustainable practices, industries across the board are rethinking how they operate, and digital marketing is no exception. As a result, companies are prioritizing eco-friendly initiatives across all facets of their operations, including marketing. However, with great power comes great responsibility.

Advertising 105

Advertising Marketing Ad Inventory Impressions 105

Martech

MARCH 12, 2025

Marketing budgets are doing two things right now tightening and transforming. With consumer spending power squeezed and C-suites scrutinizing every expense, businesses and the marketers who support them have come to a critical inflection point: adapt to inflation or watch your ROI evaporate. Processing. revenue decline.

Marketing 114

Marketing ROI Finance MarTech 114

Martech Series

JUNE 20, 2025

Marketing technology (Martech) has become indispensable to modern corporate operations. This restricted perspective results in repeated budget cuts as firms prioritize tasks that provide a direct return on investment (ROI), such as sales and product development.

MarTech 88

MarTech Marketing ROI Conversion Rate 88

Single Grain

JUNE 13, 2025

Imagine launching a marketing campaign with 90% confidence that it will outperform your competitors, before spending a single dollar on media. This isn’t wishful thinking; it’s the reality that AI creative scoring delivers to forward-thinking marketing teams in 2025. Originality : Compared to existing market content.

ROI 52

ROI A/B Testing Machine Learning Audience 52

Digiday

JUNE 24, 2025

This State of the Industry report, sponsored by Klaviyo, explores how DTC brands and agencies are responding to rising costs and tech complexity by renewing their focus on data and ROI. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

ROI 56

ROI Agency Marketing Media 56

Single Grain

JULY 23, 2025

That’s the power of RPA SEO: transforming repetitive digital marketing tasks into scalable, revenue-generating systems. For growth-stage SaaS companies and enterprise marketing teams, robotic process automation in SEO represents more than efficiency gains. For mid-market companies, the figures are equally attractive.

SEO 52

SEO ROI Marketing Impressions 52

Martech

MARCH 10, 2025

Marketings biggest challenge today isnt a lack of data its too much of it. The decline of third-party cookies and the explosion of new marketing channels connected TV, retail media, digital out-of-home and more only deepen this fragmentation. Siloed data streams Your data is fragmented across platforms and scattered across teams.

Marketing 122

Marketing Cookies Machine Learning Retail 122

Single Grain

JULY 23, 2025

Most marketing executives are familiar with their demographic data, such as age ranges, income brackets, and geographic locations. Enterprise-Scale Results and ROI Evidence The financial impact of psychographic micro-segmentation becomes most apparent at enterprise scale.

Marketing 52

Marketing ROI Conversion Rate GDPR 52

Martech

MAY 12, 2025

Marketing budgets flat-lined at 7.7% While marketing budgets have stabilized, marketing spending has stalled at a level that falls short for many CMOs,” Ewan McIntyre, VP analyst and chief of research in Gartner Marketing Practice, said in a statement. of marketing budgets or 2.4% of company revenue.

Marketing 84

Marketing ROI Agency MarTech 84

AdvertiseMint

JANUARY 20, 2025

In today’s digital landscape, many Instagram advertising agencies realize that influencer marketing is a powerful tool for businesses looking to boost brand visibility and achieve significant returns on investment (ROI). Choosing the right influencers, setting clear objectives, and monitoring performance are pivotal steps.

ROI 52

ROI Marketing Conversion Rate Brand Awareness 52

Ad Monsters

NOVEMBER 18, 2024

As artificial intelligence reshapes the ad-marketing landscape, it revolutionizes data-driven decision-making, enhances creative processes, and paves the way for predictive analytics. The ad-marketing ecosystem is seeing significant changes due to AI, which is no longer just a future idea.

Marketing 52

Marketing Machine Learning Conversion Rate Agency 52

Martech

NOVEMBER 7, 2024

Account-based marketing (ABM) platforms came with the promise of revolutionizing B2B marketing. ABM platforms enabled marketers to peer into the crystal ball of intent data, identifying which accounts were in-market for solutions. What went wrong and can it be fixed? The core functions of an ABM platform 1.

Machine Learning 131

Machine Learning Marketing Agency MarTech 131

Playwire

JUNE 27, 2025

Key Points Traditional agencies are expensive and inefficient YouTube influencer agencies typically charge 15–30% in fees, add 20–40% markups on creator rates, and create administrative delays—driving up campaign costs by 40–50% without guaranteeing performance. Most brands benefit more from AI platforms for influencer marketing

Agency 52

Agency ROI Marketing 52

InMobi

MARCH 11, 2025

As loyalty becomes essential, building and executing omnichannel strategies has become the key to building long-term retention and Agencies play a pivotal role as strategic partners for advertisers in orchestrating digital transformation that includes comprehensive loyalty strategies. Also helping identify right platform.

Agency 94

Agency Machine Learning Demand Side Platform ROI 94

VideoWeek

NOVEMBER 11, 2024

But ad agencies appear to be waking up to the threat to journalism and democracy caused by underinvestment in news, alongside the flourishing of misinformation. VideoWeek asked four experts from leading agencies how they are approaching their investment in news journalism. There are multiple routes to market for digital advertising.

Agency 59

Agency ROI Audience Media 59

Martech

DECEMBER 5, 2024

Surprisingly, the number of marketers willing to use AI-generated content if brand suitability could be verified dropped from 66% to 50%. This is especially common among agencies; marketers are almost evenly split between using in-platform and outside tools. At right, orange tabby wrapped in orange slice paper.)

MarTech 119

MarTech Food Machine Learning SEO 119

Martech

JULY 19, 2024

But save some blame for a maturing market. Can you think of a lot of companies that need a CRM or marketing automation platform today but don’t have one? The bad news is that growth in a mature market becomes more focused on a few strategies, including cross-sell, upsell and competitive displacement. SMB market is strong.

MarTech 119

MarTech Marketing Agency ROI 119

Single Grain

APRIL 24, 2025

Brands can use immersive marketing to meet this demand. The global immersive marketing market has reached $6.90 billion in 2024, sending a clear message to marketers everywhere: multisensory, interactive brand experiences aren’t just innovativethey’re essential. What Are Immersive Marketing Experiences?

Marketing 52

Marketing ROI Conversion Conversion Rate 52

Single Grain

MAY 11, 2025

Every marketing dollar you invest needs to prove its worth. Will systematic experimentation with your website elements deliver meaningful returns, or is it just another marketing buzzword promising more than it produces? Is CRO testing worth it? Pre-holiday CRO experiments yield a 20-30% increase in conversions.

ROI 52

ROI Conversion Rate A/B Testing Conversion 52

Martech

OCTOBER 24, 2024

Additionally, the platform offers customizable brand voices and image tools, as well as marketing automation capabilities. brings its Marketing Mix Modeling and Analytics App to the Snowflake AI Data Cloud. This app helps marketers estimate budgets, analyze the performance of different media channels, and optimize marketing strategies.

MarTech 126

MarTech Communications SEO Conversion 126