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How much ad revenue can apps generate?

Monetize More

Every brand, organization, or agency seems to have an app these days. Ad revenue = ad impressions multiplied by eCPM. The revenue from gaming ads is estimated by multiplying the number of impressions an ad receives on an ad platform by the eCPM. per impression. What exactly is ad revenue? Ad Unit Varieties.

CPM 52
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Media Buying Briefing: Holding companies and attention metrics, a KPI or a currency?

Digiday

The media agency world seems to be in agreement that attention metrics can be an important metric to factor into planning and executing campaigns for clients. In some cases, clients are even pushing their media agencies to adopt attention metrics at a faster clip. Dentsu is also doing some testing around guarantees around attention.

Media 65
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Datspush Review: What Marketers Need to Know Before Launching Their First Campaign

Lemonads

billion impressions across all ads on a daily basis, which are displayed in more than 250 countries and regions around the globe. Available for a variety of devices, push notifications are known for delivering great engagement and for being relatively simple to set up. The Cyprus-based network registers more than 6.5

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The WIR: OpenX Launches TV+, Canal+ Continues its International Push, and Buyers Struggle to Verify YouTube Ad Placements

VideoWeek

In this week’s Week in Review: OpenX announces a new initiative to clean up CTV supply, Canal+ launches a new SVOD service in the Netherlands, and buyers report dead links on YouTube campaign reports. For two of these buyers, these dead links accounted for the majority of impressions within their reports. Read on VideoWeek.

Media 98
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From Unboxings to Listicles: 21 Video Content Types That Convert

Single Grain

Work With Us 3) Presentation: TED TED has amassed an impressive following of 19.9M If you don’t know anyone impressive and don’t have a brand, think about how you can make it worthwhile for someone to speak for you. If you bring on a host of impressive speakers, your audience will be much more impressive.

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Beyond the Blog Post: 21 Inspirational Branded Content Examples

Single Grain

These days, people want something of value to help them make up their own minds rather than simply being sold a solution (crazy concept, huh?). According to Wistia’s CEO Chris Savage, the company rolled out a $2 million advertising campaign in 2017, netting them more than 43 million impressions. The result? The results ?

Pop-Up 140
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4 Ways to Signal to Google that You’re an Expert Content Creator

Single Grain

At worst, a site can be removed from the Google index and not show up in search results at all. The document explained that besides evaluating user experience and penalizing sites for excessive pagination and annoying pop-up ads, Google is also looking at who wrote the web content. Not to worry! You Won’t Believe Number Seven!”

SEO 144