Single Grain

JANUARY 24, 2020

A quality SEO report is necessary to ensure that you or your clients can easily measure and compare (with previous reports) the ROI from their online marketing. Let’s learn why it’s crucial to prepare a quality SEO report and then how to do it in 8 simple steps. Why SEO Reporting Is Important. Get A Free Consultation.

SEO 90

SEO Conversion Rate Conversion Click Through Rate 90

Single Grain

MAY 26, 2023

The world of search engine optimization in the business-to-business world is forever changing, but knowing the latest B2B SEO statistics can help you stay current. In this guide, we’ve curated 37 important B2B SEO statistics about essential topics like keywords, backlinks, search rankings and content optimization. HubSpot ) 3.2-3.5

SEO 52

SEO Marketing Conversion Rate Click Through Rate 52

Single Grain

MAY 5, 2023

By the end, you will have a better understanding of how a multi-channel marketing approach can help boost your PPC advertising ROI. The Approach To address this concern, CBS contracted a PPC agency to build a new website that would improve the user experience and make it easier for customers to request quotes online.

ROI 52

ROI Advertising Conversion SEO 52

AdvertiseMint

NOVEMBER 3, 2023

A PPC management role can be taken on by a dedicated individual, an in-house team, or outsourced to specialized agencies or professionals. Maximizing ROI: Every company’s PPC efforts should aim for the highest return on investment (ROI). While SEO and PPC both aim to boost your online presence, their strategies differ.

SEO 40

SEO Click Through Rate CPM ROI 40

Single Grain

FEBRUARY 1, 2023

Only the best-performing websites have a conversion rate as high as 11%. Ranktracker ) A good website conversion rate is 2-5% across all industries. Mailchimp ) On average, the online retail industry has a conversion rate of 3%. The average conversion rate from SEO is around 14.6% on search engines and $90.80

Conversion Rate 59

Conversion Rate Conversion SEO A/B Testing 59

Single Grain

JUNE 13, 2023

Statista ) Conversion rates can be boosted beyond 40% by combining similar audiences with display remarketing campaigns. Seosandwitch ) Bing Ads demonstrate an average click-through rate (CTR) of 2.83% across all industries. of Google’s revenue comes from pay-per-click ads. billion USD. Techjury ) U.S. billion USD.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Single Grain

JANUARY 23, 2023

Paid advertising is a powerful solution that can deliver up to 200% ROI. In this post, we’ll share why PPC consulting is essential, demystify pay-per-click marketing, and give you tips for hiring the best PPC consultant for your business. An experienced PPC consultant ensures a higher ROI from a lower cost per lead.

Click Through Rate 59

Click Through Rate CPC Conversion Rate Conversion 59

Brid.tv

MARCH 9, 2023

Publishers gain a new stream of potential ROI by including video content on their websites. 10 Tips to Improve Video Engagement on Your Platform To help publisher realize their target ROI from video ads, we have singled out ten practical tips for improving video engagement. This is, of course, due to video ad monetization.

Ad Ops 52

Ad Ops SEO Click Through Rate ROI 52

Single Grain

SEPTEMBER 19, 2019

But if your company is more focused on the budget than the ROI, then I’d say to earmark 10-20% of revenue for marketing. Hire external help : If you can’t execute on your marketing plans internally, then it might be worth hiring a digital marketing agency for some or all of your marketing priorities.

Marketing 84

Marketing ROI SEO Banner 84

Single Grain

APRIL 27, 2023

A PPC audit is a comprehensive analysis of your pay-per-click campaign in which you review and analyze the effectiveness of your e-commerce business’s advertising campaigns. A PPC audit aims to identify improvement areas, optimize campaigns and increase ROI.

eCommerce 52

eCommerce Click Through Rate ROI CPA 52

Single Grain

MARCH 28, 2022

To a certain degree it will depend on your goals, of course, but generally speaking, the top six metrics used by most marketers are: conversions, CTR (click-through rate), user behavior and engagement, historical performance, shares and links, traffic and rankings. Let's go through and examine each one. 1) Conversions.

Marketing 122

Marketing Conversion SEO Click Through Rate 122

Single Grain

JUNE 6, 2023

Valuable digital marketing insights: Data generated can inform SEO, content strategies, and market analysis, providing understanding of the audience, competition, and growth opportunities. Amplified online marketing synergy: PPC and SEO strategies can inform each other for optimization.

Click Through Rate 52

Click Through Rate Impressions CPC ROI 52

Single Grain

JUNE 14, 2023

Dive Deeper: Multi-Channel PPC Advertising Case Study: Boosting Your ROI What Are the Types of PPC Advertising? They have lower competition, resulting in a higher click-through rate (CTR) and lower cost per click (CPC). This is effective in increasing the ad’s visibility and click-through rates.

Click Through Rate 52

Click Through Rate CPC ROI Retargeting 52

Single Grain

JULY 24, 2023

SEM generally involves two methods: organic SEO and paid advertising (or PPC). It’s important to note that while SEO is technically a part of SEM, in many contexts, SEM refers specifically to paid search marketing: The goal of SEM is to drive traffic to your website from search engines. Dive Deeper: What Is A/B SEO Testing?

SEO 52

SEO Conversion Conversion Rate ROI 52

Single Grain

SEPTEMBER 15, 2020

Executing a strong keyword strategy and optimizing your content (SEO) is key to succeeding in the competitive Google rankings of 2020. Long-tail keyword searches have a click-through rate 3-5% higher than generic searches. Long-tail keyword searches have a click-through rate 3-5% higher than generic searches.

SEO 52

SEO Impressions Real Estate Click Through Rate 52

Single Grain

JUNE 28, 2023

Various forms of performance marketing include: Affiliate Marketing Influencer Marketing Native Advertising Social Media Advertising / PPC Email Marketing SEO and Content Marketing Programmatic Advertising Performance marketing is highly measurable and typically includes a strong focus on ROI.

Marketing 52

Marketing Conversion Rate ROI Click Through Rate 52

Single Grain

SEPTEMBER 30, 2019

6 Ways Google Ads Can Boost Your SEO Results. Dive Deeper: How to Write Hero Headlines to Skyrocket Click-Through Rates. The Complete Guide to Local SEO. When you are unsure whether you have a clear winner among your ads, you should choose the second option: Dive Deeper: What Is A/B SEO Testing? 2) SEMrush.

A/B Testing 110

A/B Testing SEO Banner Conversion 110

Single Grain

MAY 29, 2023

Optimized and ROI-friendly pay-per-click ads help drive targeted traffic, increase brand visibility and boost conversions across multiple countries and languages. It provides insights into the ROI and allows for continuous optimization. This guide is for you.

Conversion Rate 52

Conversion Rate Geo targeting Conversion A/B Testing 52

Single Grain

MAY 18, 2023

A Google Ads audit is the process of analyzing your pay-per-click account shortcomings to improve your paid search performance on the Google search network. During a PPC audit , your digital marketing agency reviews various aspects of the account that may improve or hamper your PPC ad success.

Click Through Rate 52

Click Through Rate Conversion Rate CPC Conversion 52

Single Grain

MAY 5, 2020

SEO has always been an integral part of every digital marketing strategy. 61% of marketers say that improving SEO and growing their organic presence is their top inbound marketing priority. That’s where enterprise SEO comes into the picture. Definition of Enterprise SEO. 9 SEO Trends You Can’t Ignore in 2020.

SEO 98

SEO Conversion Education Audience 98

Single Grain

AUGUST 24, 2023

And to be better than the rest usually requires the help of an agency. So understanding how to choose a digital marketing agency is crucial. With a plethora of online marketing strategies like social media, PPC, email, content and SEO, it’s easy to get overwhelmed as to which to focus on.

Agency 98

Agency Marketing SEO Brand Awareness 98

AdvertiseMint

JUNE 27, 2023

Moz gets new customers by making good content about Search Engine Optimization (SEO). The multi-advertiser case study conducted by Adobe revealed that the utilization of multi-product ads could result in certain benefits: The click-through rate (CTR) has improved significantly, with an increase ranging from 50% to 300%.

Advertising 59

Advertising Retargeting Video Ads Mobile Ads 59

Single Grain

APRIL 20, 2023

A pay-per-click audit is a comprehensive review of your PPC campaigns to evaluate their performance across various platforms (Google Ads, Microsoft Ads, Facebook Ads, etc.) Ad copy check: Assess your ad text to make sure you get the highest impressions and clicks. and identify areas for improvement.

Click Through Rate 52

Click Through Rate SEO Machine Learning Audience 52

Single Grain

NOVEMBER 17, 2020

And if you are ready to get started, read on for more info – or book a free SaaS LinkedIn Ads Strategy consultation with Single Grain if you want to short-cut your path to positive ROI: Book My Free SaaS LinkedIn Ads Strategy Consultation . Click-Through Rate. How to Decide What SEO Tests to Run. *

CPL 98

CPL Retargeting ROI Click Through Rate 98

Single Grain

NOVEMBER 16, 2023

SEO Advantages: Maintaining a strong online presence is heavily reliant on Search Engine Optimization. SEO Analysis : Assess the SEO effectiveness of content by examining keyword rankings, backlinks, and organic search traffic. Evaluate the usability and relevance of any educational content, such as tutorials or how-to guides.

Marketing 98

Marketing SEO Conversion Rate Audience 98

Single Grain

JUNE 20, 2019

Well, you can build them from scratch, but that can be time consuming and the labor cost can really eat into your ROI. The more robust Agency and Team plans start at $179 a month and go up from there. How to Write Hero Headlines to Skyrocket Click-Through Rates. How to Pick a Landing Page Builder.

A/B Testing 110

A/B Testing Conversion Rate Conversion Banner 110

Single Grain

NOVEMBER 18, 2019

Diminishing ROI as shares, comments and interactions decrease. If you’ve already hired an intra-organization SME editor but they’re often time constrained to write promotional content, consider partnering with a content agency. Think beyond sales and pull back the curtain on your marketing, SEO or advertising divisions.

ROI 106

ROI Audience SEO Click Through Rate 106

Single Grain

JANUARY 15, 2020

Channels like social media, email, SEO and PPC play a vital role in bringing in a constant flow of prospects, as the following statistics show: 61% of marketers say generating traffic and leads is their top challenge. Marketers who prioritize blogging efforts are 13x more likely to see positive ROI. Learn more. ).

Media 132

Media Marketing SEO ROI 132

Single Grain

MARCH 27, 2020

Companies that enjoy the highest ROI on their content marketing investment typically publish quality content consistently over long periods. Updating old content can help you: Improve your click-through rate. Learn How to Here: What Is Content Decay and How It Affects Your SEO. Add new, relevant context.

SEO 133

SEO Audience Real Estate Click Through Rate 133

Single Grain

AUGUST 27, 2019

But people who do are still generating incredible results through cold emails. They’re the people who know that email delivers the highest ROI for marketers – even higher than social, paid search and affiliate marketing: They know that with email marketing : For every $1 spent, email generates $32 in ROI.

Banner 103

Banner ROI Conversion Audience 103

Single Grain

MARCH 6, 2023

You can then take specific actions to further increase your ROI. It helps you track and identify their strong points so that you can implement the same strategies to maximize ROI, enhance customer experience and increase your sales margin. Resource guides: Compile free resources such as e-books, white papers, webinars, etc.,

SEO 105

SEO Conversion Audience Conversion Rate 105

Single Grain

OCTOBER 20, 2020

If a consumer is weighing their options, an interactive calculator might offer the insight into ROI or savings that they need to make the decision to purchase. Below are two examples of successful calculators that delighted users and drove more leads for those who implement them: 1) HubSpot – Ads ROI Calculator.

ROI 145

ROI Conversion Rate Conversion Marketing 145

Single Grain

NOVEMBER 28, 2023

From the immersive realms of the Metaverse and Augmented Reality to the precision of Programmatic SEO and Hyper-Personalization through Big Data, this article will walk you through 23 of the latest (some aren’t new, but they continue to be important) digital marketing trends you can’t ignore.

Marketing 126

Marketing First-Party Cookies SEO Cookies 126