Martech

FEBRUARY 8, 2023

But while AI-generated selfies are certainly intriguing and fun, they quickly became quaint compared to the new AI-driven, internet-searching, info-generating answer engine that is ChatGPT , the most impressive and heralded of this first generation of AI-generated, conversation-driven, language-based technology.

Marketing 122

Marketing AutoMobile Impressions MarTech 122

Ad Monsters

JUNE 7, 2024

The Rise of the New Tracking Cookie In the early days of digital advertising, nearly all ads were contextual; Google AdSense assessed web page content and if it matched the topic of an ad creative, Google would fill the impression.

Cookies 105

Cookies Ad Tech AutoMobile Shipping 105

Single Grain

JULY 31, 2019

Nissan, the Japanese multinational automobile manufacturer, leveraged the power of the mobile touch screen in a brilliant manner to generate engagement for its compact SUV ad ( note, this is just the regular video ad ): The Evil Snowmen ad had a video featuring Nissan's Rogue SUV that fought a gang of snowmen. Impressions. Doctor Who.

Advertising 100

Advertising Mobile Ads Banner Rich Media 100

InMobi

DECEMBER 14, 2022

MMA Smarties India and Indonesia MMA Smarties is a well-reputed innovation award recognizing leaders, brands, agencies, and tech providers that use technology to pioneer new approaches in modern marketing to drive strong business impact. InMobi won two key awards at Smarties India 2022 Awards for activations done with Swiggy and GCPL.

Ad Tech 52

Ad Tech Communications Brand Awareness AutoMobile 52

Single Grain

JUNE 5, 2023

You can also run your advertisements using the CPM (cost per thousand impressions) model. Volkswagen, a leading automobile company, used Facebook messenger for marketing their ID.3 The default pricing model for ad campaigns is the CPC (cost per click) where you pay Facebook for every click on the ad.

Advertising 89

Advertising A/B Testing Geo targeting Audience 89

Martech

NOVEMBER 18, 2022

Others include: The automobile. As an agency owner, I focus more on innovation to evolve, scale or accelerate if there’s a race to dominate market share and less on conservative reasons, like risk-balanced initiatives. Marketing must lead and not just impress internal stakeholders. The assembly line. The airplane.

Communications 128

Communications Real Estate AutoMobile Marketing 128