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What is CPA Advertising?

Lemonads

A brief and complete document about CPA Advertising. CPA advertising is yet another acronym fish in the marketing ocean, and we know that understanding every acronym’s concept out there is quite a challenge. CPA stands for Cost Per Action. CPA is the cost measurement of a specific digital action. Your CPA is $10.

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What Are KPIs in Advertising? +10 Marketing KPIs Affiliates Need to Monitor

Lemonads

KPIs in Advertising- It’s no secret that digital marketing strategies rely heavily on statistics to be successful. Affiliates have a huge amount of information available, but assessing all of this data is usually too labor-intensive for a marketer with limited resources. Why Do Affiliates Need to Monitor KPIs?

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Why we care about performance marketing

Martech

Performance marketing refers to a variety of online advertising programs where parties are paid when a specific action is completed. However, it isn’t limited to that, encompassing any marketing approach that’s tied to a specific action. Get the daily newsletter digital marketers rely on. What is performance marketing?

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Ad Network vs Affiliate Network: What is the Difference?

Lemonads

Affiliate marketing generates 15% of the digital media industry’s global revenue, so this type of advertising produced almost 23 billion US dollars in 2019 alone. Skillful marketers can consistently craft campaigns that yield stellar results, but the only way to make sound decisions is by mastering the basics early on.

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The Prevention of Ad Fraud

YieldBird

The post was originally posted on the 7th of October 2020 The digital environment is the largest segment of the advertising market. Know Your Traffic Source Before you really do anything to fight affiliate fraud, you need to know where your ads are running. In the Internet world, we can increasingly come across the concept of ad fraud.

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58. Jeff Hirsch – all the -Clicks in SoCal lead to AudienceScience

Paleo AdTech

ValueClick was an ad network that sold excess (so-called “remnant”) inventory from publishers using a CPC model. CPC seemed more accountable than CPM, but it put a burden on the network to get the math right (buying CPM, paying CPC – it’s complicated). This is a formula Advertising.com later mastered. internet users.

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RichPush Review: Why choose RichPush push ad network?

Lemonads

Push notifications are one of the most popular ad formats in affiliate marketing with huge traffic volumes, worldwide GEOs, and high-performance. In this review, we will speak about RichPush — a push notifications ad network which was among the first to enter the affiliate marketing industry with push ads format.