VideoWeek

APRIL 18, 2024

Impact Media, a new programmatic ad buying platform enabling advertisers to only pay for ads which reach certain minimum thresholds for attention, announced its launch today. But many tools allow advertisers to target high attention media and use attention metrics for optimisation, rather than guaranteeing attention.

Media 80

Media Click Through Rate Viewability Video Ads 80

InMobi

MAY 2, 2022

For both established marketing options like in-app advertising and for more nascent platforms like native in-game advertising, ensuring ads are viewable is crucial. Top Quotes From Janelle Viewability Defined: “Viewability is a measure of whether or not an ad had a chance to be seen by a user.

Viewability 52

Viewability Advertising Impressions Brand Lift 52

Automatad Inc.

OCTOBER 26, 2023

Online video content is booming, and so are video ads. Moreover, as digital video advertising spending grows yearly, this is a great chance for you as a web publisher to benefit from it. Video Ad Monetization: What Is it? Let’s kick things off by understanding video ad monetization.

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

Brid.tv

FEBRUARY 9, 2023

With such a high percentage of viewer screen time, video ad monetization has become one of the most profitable ways to generate revenue from video content. Table of Contents [ hide ] What Is Video Ad Monetization? FAQ What Is Video Ad Monetization? FAQ What Is Video Ad Monetization?

Video Ads 52

Video Ads Header Bidding Viewability Fill rate 52

Automatad Inc.

MAY 9, 2023

Share Tweet Share When the digital advertising era first dawned, most publishers started monetizing their remnant space on their websites by serving image, text, or link ads. And as their monetization efforts evolved with time, so did the digital advertising methods, formats, and technologies. advertisers will spend 78.45

Video Ads 52

Video Ads Ad Server Banner Ad network 52

Automatad Inc.

DECEMBER 1, 2023

Share Tweet Share Video ads are an undeniable choice for attention and engagement. The video ad spend and video ad revenue forecast reflect that well: $59 billion was spent on video ads in 2023 , and the online ad revenue is forecasted to reach $362 billion in 2027.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

InMobi

SEPTEMBER 17, 2019

Here’s what you need to know about mobile ad viewability today. When running mobile advertising campaigns, whether in mobile apps or on mobile web, mobile ad viewability is key. No matter where an ad is running, whether in a newspaper, on TV or in digital (i.e. Here’s what the data reveals.

Viewability 52

Viewability Mobile Ads Banner Click Through Rate 52

InMobi

JUNE 23, 2020

We are pleased to announce our new partnership with Meetrics to offer more advertisers the transparency required to trust ad delivery data. With this new partnership, we are taking another step forward in strengthening our commitment towards measurement and verification of ad effectiveness.

Viewability 52

Viewability Ad Space Impressions Video Ads 52

Martech

MAY 18, 2022

Video has become an effective revenue generator for brands, especially on social platforms. In fact, digital video ad spending in the U.S. Twitter receives over 2 billion video views every day, and 91% of active users watch videos on Instagram weekly. Clearly, having a video ad strategy is highly beneficial.

Advertising 101

Advertising Video Ads CPM Viewability 101

Martech Series

NOVEMBER 2, 2022

CPG brands can now measure “shoppability” and return on advertising spend from omnichannel campaigns. Among the first media platforms to integrate the Crisp solution, Teads is elevating its focus on driving contextual commerce and enabling shoppability for brands. Marketing Technology News: Tomi.ai

Media 78

Media Viewability Retail Video Ads 78

illumin

NOVEMBER 26, 2018

Last week, we released our game changing whitepaper, Attention: The New Media Currency. This content piece, intended to assist all digital marketers at better understanding the landscape of digital video advertising and the challenges being faced, revealed some very intriguing data. How Does The MRC Define Viewability?

Viewability 53

Viewability Video Ads Impressions Advertising 53

Basis

NOVEMBER 1, 2022

Each month, Basis Technologies’ Programmatic 101 series tackles a different facet of programmatic advertising—from best practices for buyers, to competitors in the space, to trends you should know. Clearly, now is a critical time for advertisers to tune in! What is Programmatic Video Advertising? Need a refresher?

Advertising 87

Advertising Click Through Rate Video Ads CPM 87

Ad Monsters

NOVEMBER 28, 2023

Digital media professionals understand that time and attention form some of the most valuable currency consumers can offer to a brand. presents compelling research underscoring the significant disparity in holiday ad frequency between in-mobile gaming (13.6%) and more conventional channels like T.V. 29.6%) and social media (17.1%).

Viewability 52

Viewability Advertising Video Ads Brand Awareness 52

Clearcode

JANUARY 31, 2023

The point of updating the measurement standards for in-game advertising is to establish an up-to-date and specific measurement framework – embraced by both buy and sell sides – for ads that appear within gameplay. The in-game advertising market’s potential is vast. However, it hasn’t been properly explored yet.

Advertising 52

Advertising Viewability Impressions Click Through Rate 52

Basis

NOVEMBER 2, 2022

Marketers want to reach people when and where they’re watching video, and with over 109 million US households using a connected TV in 2022, CTV advertising is like blasting Mariah Carey the day after Thanksgiving: it just makes sense. Learn more about the basics of CTV advertising here. Connected TV Advertising.

Advertising 81

Advertising Viewability Demand Side Platform Video Ads 81

VideoWeek

JUNE 30, 2022

A common refrain from any media buyer when they’re introduced to a shiny new ad format is “great, but is it measurable?” ” Advertisers and agencies may be willing to test the waters with a one-off experimental campaign, and run post-campaign studies to gauge its impact.

Viewability 59

Viewability Advertising Ad Tech Impressions 59

InMobi

JULY 31, 2017

The advertising industry has seen an explosion of mobile video consumption in recent years. In fact, mobile represents 93% of users’ time consuming media on connected devices — such as cell phones, smart TVs, and tablets — according to a 2016 eMarketer study. However, measuring mobile viewability is still extremely limited.

Viewability 52

Viewability Cookies Impressions ROI 52

InMobi

SEPTEMBER 18, 2017

Updated July 2, 2019 Learn More About AVOC And Other Viewability Benchmarks Video consumption on mobile devices, specifically smartphones, has exploded over recent years. times more media time on mobile devices than on their desktops. Viewability is fundamental to ad efficacy. Nowadays, adults are spending over 1.5

Viewability 52

Viewability Real Estate Impressions Video Ads 52

Brid.tv

MARCH 21, 2023

As a more cost-effective and flexible route for generating revenue, display advertising has certain advantages and drawbacks that may impact a publisher’s decision on whether and how to implement these ads into their website. Table of Contents [ hide ] What Is Display Advertising? FAQ What Is Display Advertising?

Display Advertising 52

Display Advertising Rich Media Banner Advertising 52

VideoWeek

NOVEMBER 18, 2022

In this week’s Week in Review: MRC maintains Nielsen’s suspension, Channel 4 partners with Nectar360, and Microsoft launches video ads. The Media Ratings Council (MRC) confirmed this week that its audit committee has voted to maintain its suspension of Nielsen’s accreditation. Top Stories. The Week in Tech.

Video Ads 52

Video Ads Retail Audience Media 52

Basis

JULY 18, 2023

When was the last time you opened a social media app? Don’t worry, our goal here isn’t to call you out on your daily screen time: it's to point out that all three of these digital engagements provide prime opportunities for advertisers to connect with you via video ads.

Viewability 52

Viewability Marketing Impressions Video Ads 52

Clearcode

AUGUST 13, 2023

Moreover, as many as 86% of people use other devices while watching TV , with between 68%-76% of viewers using a smartphone to research information, use social media, and reply to messages. Taking all that into consideration, in-app mobile advertising presents a great opportunity for advertisers. How Are In-App Ads Served?

Advertising 52

Advertising Ad Exchange Banner Mobile Ads 52

InMobi

AUGUST 4, 2017

And during the IAB Mobile Symposium last month, we learned that mobile video advertising viewability is crucial for advertisers in 2017. times more media time on connected devices than on desktop computers, and on average, people are on their mobile phones over four hours a day. In 2017, U.S.

Viewability 52

Viewability Video Ads Advertising Marketing 52

InMobi

SEPTEMBER 19, 2019

Here’s Your Complete Guide on All Things Mobile Video Advertising Interested in learning more about in-app mobile video advertising? Why Include Video Content in Your Mobile Advertising and Marketing Strategy? In Q1 2019, the average CTR for a video ad in the U.S. Then this guide is for you.

Advertising 52

Advertising Viewability Video Ads Demand Side Platform 52

Smart-Hub

APRIL 29, 2024

If you are ready to create ad network or ad exchange, contact SmartHub team to start. In this article, we’ll talk about top advertising trends that are forecasted to shape programmatic advertising future and present. Start Your Profitable Ad Exchange Business With Us!

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Monetize More

DECEMBER 29, 2022

In this post, we’ll go over some important tips you need to know to improve video programmatic health in 2023. Keep reading for tips that will help you get the most out of your investment in this growing advertising medium. Components of video signals coverage and how to improve. Buyers value video inventory that is….

Viewability 52

Viewability Video Ads Audience A/B Testing 52

Clearcode

MARCH 2, 2023

The in-game advertising industry is set for massive growth over the next few years, with Technavio estimating that the in-game advertising market will grow by US$5.1 AdTech companies in particular will play a key role in driving the growth of this industry and shaping the future of in-game advertising.

Advertising 52

Advertising Viewability Banner Brand Lift 52

PubMatic

MARCH 27, 2023

Here are five ways publishers can appeal to brands and do just that: Optimize Mobile Inventory for Brands In a challenging economic environment, brands and advertisers are pushing for budgets to work harder, and for media to be more accountable. Interstitial in-game ads are another option.

Click Through Rate 115

Click Through Rate Fill rate Banner Viewability 115

InMobi

AUGUST 11, 2017

Consumers are using their smartphones, tablets, smart watches and other on-the-go devices for everything from shopping to watching media and connecting with family and friends. And as a result, many mobile advertisers have pivoted to mobile-first advertising formats. times more media time on their mobile devices than desktops.

Viewability 52

Viewability Advertising Video Ads Retail 52

InMobi

NOVEMBER 5, 2015

It’s the Holiday season and we are excited to present to you a way to spread the cheer with video ads your users will love. Video viewing on the mobile phone is exploding globally with estimates suggesting it will account for 50% of all mobiledata consumption by 2019. InMobi currently supports VAST video formats (2.0

Video Ads 52

Video Ads Viewability Advertising Media 52

Martech Series

JUNE 28, 2022

Deep Contextual is the most intuitive contextual targeting offering on the market that leverages AI-powered deep learning, advanced computer vision, natural language processing and other proprietary technologies to analyze video and page content, providing deeper insights and contextual categories for smarter and more effective targeting.

Viewability 85

Viewability Impressions Video Ads MarTech 85

Automatad Inc.

APRIL 7, 2024

Impressions, clicks, and ad viewability are scrutinized for their limitations in measuring ad performance. Attention metrics are gaining traction for providing granular insights, going beyond indicating that the ad is seen. They provide data on whether the audience has interacted with the ad or had its impact on them.

Ad Inventory 40

Ad Inventory Viewability CPM Video Ads 40

InMobi

NOVEMBER 7, 2022

In our report on mobile game advertising in India, 2022 , we found that 98% gaming advertisers increased their spends on mobile game apps last year because they were so impressed by the results that advertising on gaming apps got them. There has been a whopping 2x jump in mobile gaming ad spends since 2021.

Advertising 52

Advertising Marketing Viewability Brand Awareness 52

InMobi

NOVEMBER 7, 2022

Mobile gaming is booming in Southeast Asia, and consequently so is mobile game advertising. Our recent report, Mobile Game Advertising, 2022 found that Southeast Asia saw a 2x increase in ad spends on mobile game apps, since before the pandemic. Our data shows that ads on mobile game apps delivers 2x higher engagement.

Advertising 52

Advertising Marketing Viewability Video Ads 52

InMobi

SEPTEMBER 5, 2017

times more media time to their mobile devices than their desktops. This is why media planners are buying up mobile video advertising, especially in-app. brand advertisers increased their mobile video advertising spends by 56%. brand advertisers increased their mobile video advertising spends by 56%.

Viewability 52

Viewability Media Video Ads Rich Media 52

Basis

MARCH 7, 2023

Like piling freshly grated parmesan on pasta, dipping pizza in ranch dressing, or pumping extra butter on movie theater popcorn, adding “digital” to out-of-home advertising makes what was already a good thing even better. And as more and more marketers embrace these benefits, DOOH and pDOOH ad spend are experiencing rapid growth.

Advertising 78

Advertising Pop-Up Impressions Demand Side Platform 78

Automatad Inc.

NOVEMBER 16, 2023

Share Tweet Share Programmatic advertising evolved to automate media buying. It overcomes the drawbacks of traditional advertising, which uses direct deals that are narrowed only to limited resources and revenue. Utilizing programmatic direct in GAM reduces overhead in managing ad creatives and the overall process.

CPM 52

CPM Viewability Ad Server Ad Space 52