Ad Monsters

JANUARY 9, 2025

The advertising industry has been anxiously waiting for the ultimate shift from third-party cookie tracking to leveraging first-party data for optimal audience targeting. First-party data allows advertisers to understand their audiences needs and preferences without infringing on user privacy.

Cookies 100

Cookies Retargeting Conversion Audience 100

MNTN

JANUARY 6, 2025

As the digital landscape evolves, OTT advertising has become a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV.

Advertising 52

Advertising Retargeting CPA Audience 52

illumin

OCTOBER 24, 2024

In the rapidly evolving landscape of business, B2B (business-to-business) advertising is emerging as a critical component for companies aiming to grow, scale, and maintain competitive advantage. In this digital era, the spending on B2B advertising is only increasing to reflect the needs of all stakeholders.

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

MNTN

JANUARY 8, 2025

Connected TV is a big opportunity for television advertisers, and theres much to learn if you want to succeed. Weve assembled a quick primer on what you need to know about Connected TV and how it compares with traditional television advertising. What Is Television Advertising? There are two main types of TV marketing.

Advertising 52

Advertising Marketing Audience Conversion 52

illumin

SEPTEMBER 19, 2024

For every business, being strategic and fully understanding the ins and outs of programmatic advertising before making the transition is critical for long-term success. This is where programmatic advertising shines when leveraged well. What is programmatic advertising?

Advertising 59

Advertising Demand Side Platform Ad Space Ad Inventory 59

Martech

FEBRUARY 7, 2025

Choosing the right paid media channels is key to B2B advertising success. Users in-market for jobs in specific industries. This is particularly useful for B2B advertisers looking to reach specific companies or job roles. LinkedIn pixel : Track website interactions to retarget engaged users. Company size. Job function.

Advertising 88

Advertising Media Conversion Audience 88

MNTN

JANUARY 10, 2025

As advertising evolves, marketers face growing confusion between OTT (Over-The-Top) and CTV (Connected TV) advertising. In this article, well identify the key differences between OTT and CTV advertising, breaking down how each can elevate your performance marketing strategy. What is Connected TV Advertising?

Advertising 52

Advertising Viewability Retargeting Audience 52

Martech

FEBRUARY 20, 2025

Adobe Real-Time CDP Collaboration is a data clean room that gives advertisers and publishers a secure environment to collaborate on first-party data. Advertisers can use the product to identify high-value audiences and activate campaigns directly, without moving or exposing underlying customer data. Image courtesy of Adobe. Processing.

Advertising 93

Advertising Retargeting Audience Cookies 93

Digital Remedy

DECEMBER 11, 2024

As we approach the new year, the health and wellness industry continues to dominate consumer behavior and shape the marketing landscape. In 2025, digital marketers should make sure that they: Focus on the convenience and accessibility of at-home health solutions in their messaging. is now $13.4k

Marketing 98

Marketing Retargeting Education Conversion 98

Martech

AUGUST 1, 2024

This week, Experian announced a solution for retail media networks (RMNs) to improve the ability to identify customers within its network, help advertisers reach these customers and measure a campaign’s impact. last year as more advertisers took advantage of retailers’ deep connection with shoppers. Advertisers benefit.

Retail 118

Retail Media Retargeting MarTech 118

MNTN

JUNE 12, 2025

TV isn’t what it used to be, and that’s a good thing for marketers. In this guide, we’ll break down what CTV advertising is, how it works, and why it’s become a core part of the modern marketer’s toolkit. What Is CTV Advertising? It’s the traditional, old-school form of TV advertising that has been around for generations.

Advertising 90

Advertising Audience Retargeting CPA 90

illumin

OCTOBER 24, 2024

In the rapidly evolving landscape of business, B2B (business-to-business) advertising is emerging as a critical component for companies aiming to grow, scale, and maintain competitive advantage. In this digital era, the spending on B2B advertising is only increasing to reflect the needs of all stakeholders.

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

Ad Monsters

JANUARY 2, 2025

This all bodes well for retail media networks and advertising clients who want to reach them. 1: Amazon Advertising: King of Cross-Channel Marketing It’s no surprise that Amazon Advertising dominates the American retail media space, grabbing 75% of the marketer’s dollars. . #1:

Retail 104

Retail Media Retargeting Brand Awareness 104

illumin

APRIL 16, 2025

Marketing for higher education is no simple feat. In todays ever-evolving landscape, keeping up with trends and staying on top of your advertising game is a constant challenge. Keep these things in consideration when choosing the medium or channel youre advertising. Its not any different for those in the higher education sector.

Education 77

Education Advertising Marketing Audience 77

Single Grain

DECEMBER 23, 2024

More sales and marketing teams are embracing account-based marketing (ABM). ABM consists of many traditional marketing tactics, such as organic and paid strategies, but is tailored more to individual accounts. Marketers can still use innovative tactics to execute an ABM strategy , such as leveraging LinkedIn.

Marketing 52

Marketing A/B Testing Audience Retargeting 52

MNTN

JULY 18, 2025

As a marketer, it’s natural to want to find a surefire means of moving your target audience members from those who are “just browsing” to loyal brand advocates. They might stumble across your brand through any of your different marketing mediums, including social media content, blog posts, or Connected TV (CTV) ads.

Advertising 52

Advertising Conversion Rate Retargeting Conversion 52

Single Grain

APRIL 27, 2025

If your conversion rates are low or youre simply spending too much on advertising, it may be time to review your ad spending. With rising acquisition costs and increasing competition across channels, marketers must focus on maximizing the return on every dollar spent. The global digital advertising market is growing at 14.7%

Retargeting 52

Retargeting Conversion Rate Machine Learning Conversion 52

Martech

FEBRUARY 21, 2025

Dig deeper: How to balance ROAS, brand safety and suitability in social media advertising Issue 2: Youre targeting the wrong people Your ad is live, but the results dont make sense. Retarget website visitors who viewed a product but didnt buy. Pro tip: Open your lowest-performing ad and watch the first few seconds.

Conversion 97

Conversion Retargeting Audience Click Through Rate 97

Single Grain

JUNE 1, 2025

Digital marketers are witnessing a shift in how paid advertising campaigns are created, managed, and optimized. This isn’t just a passing trendit’s a transformation that’s redefining what’s possible in paid advertising. But the question is: do you know how to use AI for paid ads?

ROI 52

ROI CPA Marketing Conversion Rate 52

Martech

FEBRUARY 26, 2025

Retargeting. Dig deeper: Marketing onLinkedIn: What you need to know 3. Many advertisers fail to add a block list or select only a few brand-safe websites on which their ads should appear. Dig deeper: 6 B2B paid media platforms where you can advertise effectively 4. Conversions (e.g., Insight Tag, CAPI, website actions).

Education 120

Education Audience Retargeting Conversion 120

MNTN

FEBRUARY 12, 2025

B2B programmatic advertising is transforming how businesses reach decision-makers, using automation, data-driven targeting, and real-time optimization to improve efficiency. This guide covers key strategies, targeting tactics, and best practices to help marketers maximize their B2B programmatic campaigns in 2025.

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

Digiday

FEBRUARY 5, 2025

We no longer plan our business around the deprecation of third-party cookies, said Clarken, later noting how ad retargeting represented 40% of its business, as it exited 2024, compared to 2020, when she first took the reins. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Cookies 69

Cookies Retargeting Audience Media 69

Martech

MAY 27, 2025

There are two key reasons CTV is likely to be among 2025s fastest-growing advertising channels : Its big-screen storytelling capability. Where it shines and where its important to assess impact is the lift it creates for your other active marketing channels. Its digital targeting functionality. Direct traffic. Unique user acquisition.

Retargeting 92

Retargeting CPA CPM Audience 92

Single Grain

APRIL 15, 2025

In B2B marketing, Account-Based Marketing (ABM) has emerged as a strategic approach focusing on targeting and converting specific high-value accounts. This end-to-end approach ensures that marketing activities are directly linked to business outcomes, enabling accurate measurement and optimization.

Conversion Rate 52

Conversion Rate Conversion Retargeting Audience 52

YieldBird

JULY 1, 2025

Google had promised a revolution in Chrome, and the entire programmatic advertising ecosystem was bracing for a cookieless future. Strong pushback from advertisers and publishers , who warned that abruptly cutting off cookies would lead to massive drops in ad revenues and disrupt the open web.

Cookies 52

Cookies Retargeting Ad Tech Ad Targeting 52

Digiday

DECEMBER 9, 2024

Subscribe: Apple Podcasts • Spotify Programmatic advertising methods like retargeting can be powerful for pushing interested customers over the line into making a purchase. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Retargeting 84

Retargeting Advertising Marketing Media 84

Single Grain

MAY 5, 2025

For high-value B2B marketing, it’s no longer enough to cast a wide net and hope to catch the right fish. Companies that align Account-Based Marketing with Account-Based Advertising report 60% higher win rates than those that don’t, according to RollWorks.

Account-Based Advertising 52

Account-Based Advertising ROI Advertising Conversion Rate 52

AdvertiseMint

DECEMBER 19, 2024

By focusing on strategic audience targeting and creating captivating ad content, businesses can optimize their advertising efforts for the holidays. This article will explore key strategies, such as utilizing audience segmentation, retargeting, and crafting engaging creatives, to help boost holiday sales through Meta ads.

Retargeting 52

Retargeting Click Through Rate Conversion Rate Shipping 52

MNTN

JULY 7, 2025

OTT advertising isn’t some distant trend; it’s the new baseline. As viewers abandon cable for streaming, marketers are right behind them, reallocating budgets to match shifting habits. streaming TV ad spend is expected to clear $30 billion, officially positioning OTT as a pillar of performance marketing. What is OTT Advertising?

Advertising 52

Advertising Impressions Audience CPA 52

Single Grain

JULY 1, 2025

But what about LinkedIn advertising? Transforming static advertising into dynamic, interactive experiences that feel more like helpful consultations than pushy sales pitches. LinkedIn Conversation Ads achieve 57% open rates, 3% CTRs, and a $98 cost-per-lead , outperforming traditional ads and email marketing.

Conversion 52

Conversion Click Through Rate A/B Testing Retargeting 52

MNTN

JANUARY 15, 2025

TV advertising has typically been thought of as expensive and cumbersome. However, times have since changed, with technology and solutions helping advertisers overcome these common challenges. This article will explore TV advertising costs , the difference between national and local TV ads , and how these costs are determined.

Audience 98

Audience Ad Space Advertising Retargeting 98

Single Grain

MAY 12, 2025

TikTok continues to redefine social media marketing with its unique blend of authentic content, algorithm-driven discovery, and innovative commerce features. But how should marketers approach their TikTok strategy? Here are the most critical TikTok marketing trends this year. average engagement rate compared to 5.3%

Marketing 52

Marketing Conversion Rate Click Through Rate Conversion 52

Single Grain

APRIL 27, 2025

Ad fatigue isn’t just an annoyanceit’s actively damaging your marketing ROI and brand perception. Case Study: Net Conversion Challenge: A digital marketing firm was experiencing high ad frequency leading to creative fatigue, increased costs per result, lower click-through rates, and reduced engagement.

A/B Testing 52

A/B Testing Click Through Rate Audience Impressions 52

VideoWeek

JANUARY 13, 2025

The new tool was developed and launched by MFE Advertising, the international media coordination hub for the sales houses of MFE’s companies. And since launching the self-serve product back in September, Colombo says the company has been overwhelmed with the number of leads it has received from SMEs eager to advertise on TV.

Geo targeting 59

Geo targeting Retargeting Audience Advertising 59

Single Grain

JULY 6, 2025

Digital out-of-home advertising captured 34% of total U.S. year-over-year increase, according to the Out of Home Advertising Association of America. More importantly for B2B marketers, programmatic DOOH campaigns that combined Hivestack’s DSP with Bombora’s B2B intent data delivered an 11.2%

ROI 52

ROI Impressions Audience Demand Side Platform 52

Single Grain

APRIL 20, 2025

According to the World Economic Forum, marketing budgets are often the first casualty when recession looms, with 91% of U.S. In times of economic uncertainty, businesses face difficult decisions about where to cut costs. economists now expecting weak economic growth and 63% anticipating a potential global recession.

Marketing 52

Marketing SEO Conversion Rate CPC 52

PubMatic

JUNE 23, 2025

With the global travel market projected to reach a staggering $2.5 trillion by 2028, according to Forrester, there is an immense opportunity for advertisers to claim their share of this thriving ecosystem. Let’s explore key industry insights, along with actionable strategies for advertisers in the travel space.

Retargeting 59

Retargeting Audience Advertising Conversion 59