Adweek

JUNE 16, 2025

The company, which sells a demand-side platform to advertisers, debuted a pair of cheeky billboards on the Majestic Hotel that face the Palais and take aim at rival The Trade Desk. The future of digital advertising.” The billboard is part of Viant’s broader marketing push at Cannes.

Demand Side Platform

Martech

SEPTEMBER 10, 2024

Department of Justice has a “narrow view” of the ad tech market and that advertisers and publishers have many alternatives. billion fine in antitrust case While many ad tech providers exist, Google dominates key market segments such as ad exchanges, ad networks and demand-side platforms.

CPC

Ad Monsters

NOVEMBER 28, 2024

AI-powered DSPs are redefining programmatic advertising, delivering smarter insights, unmatched efficiency, and real-time adaptability for modern marketers. Gone are the days when Demand-Side Platforms (DSPs) simply automated media buying to maximize impressions and minimize costs.

Advertising

Martech

JANUARY 22, 2025

dropped 51 percentage points from Q4 2023 to 13%, according to digital advertising company Tinuiti. These latest figures show the momentum that social media and commerce carry into 2024, although digital advertising overall expects a slowdown in growth in the coming year. elections, and down from 64% YOY growth in Q4 2023. Amazon DSP.

CPM

MNTN

OCTOBER 28, 2024

Data management platforms (DMPs) and demand-side platforms (DSPs) both play critical roles in online advertising. That, in turn, makes understanding the subtle differences between a DMP vs. DSP necessary to help you choose the right solutions to inform your marketing efforts. What Is a Demand-Side Platform?

Demand Side Platform

Digiday

NOVEMBER 17, 2024

The deal lets Cognitiv’s ContextGPT product integrate with Index’s Marketplaces platform, which helps publishers use curation tools across demand-side platforms, data activation platforms and commerce media networks. Index then sends the impression to the advertiser’s demand-side platform before placing a bid.

Demand Side Platform

illumin

JANUARY 7, 2025

illumin, is more than just a demand side platform (DSP). Agencies are experts in advertising who create brand stories for specific companies or products. They create campaigns with a focus on data and market research to meet their client goals within a given budget. What do agencies need in a DSP?

Agency

MNTN

JANUARY 6, 2025

As the digital landscape evolves, OTT advertising has become a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV.

Advertising

MNTN

FEBRUARY 12, 2025

B2B programmatic advertising is transforming how businesses reach decision-makers, using automation, data-driven targeting, and real-time optimization to improve efficiency. This guide covers key strategies, targeting tactics, and best practices to help marketers maximize their B2B programmatic campaigns in 2025.

Advertising

illumin

JUNE 15, 2025

UPDATED: JUNE 2025) MarTech (Marketing Technology) and AdTech (Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other. MarTech is the use of software to automate, streamline, and improve the marketing efforts and campaigns of businesses.

MarTech

Martech

FEBRUARY 20, 2025

Here are this week’s AI-powered martech releases and updates: Inuvo launched the IntentKey Platform, an AI agent designed for audience modeling using its proprietary IntentKey AI. HIVE Strategy launched MarketingGrader.AI, an AI-driven tool for analyzing a companys marketing strategy.

MarTech

YieldBird

JULY 1, 2025

In programmatic advertising, curation refers to the process of selecting and packaging publisher inventory-often within private marketplaces (PMPs)-and enhancing it with audience data to create more valuable offerings for advertisers. Previously, advertisers mostly applied audience data through DSPs.

Cookies

Digiday

JUNE 16, 2025

The development comes almost a year after DRAX launched, meaning Amazon is only the third DSP, alongside Google and The Trade Desk, to grant advertisers access to DRAX. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Demand Side Platform

VideoWeek

NOVEMBER 25, 2024

Ongoing uncertainty over the future (or lack thereof) of third-party cookies is increasingly shifting advertisers towards CTV, where they can leverage first-party data to target engaged audiences. “There aren’t first-class APIs, the identity data that they can accept varies across different platforms,” he says.

Demand Side Platform

Digiday

FEBRUARY 20, 2025

Amazon plans to more transparency tools for its advertising offering, updates that come just weeks after its demand-side platform was among the high-profile firms publicly rebuked by lawmakers for ad techs role in monetizing child sexual abuse material (CSAM) and other problematic content.

Demand Side Platform

Marketing Dive

JULY 29, 2025

Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. The two are offering advertisers curated Deal IDs that are supported by Criteo’s Commerce Grid and can be activated on any demand-side platform (DSP).

Media

Digiday

FEBRUARY 5, 2025

Related Insights The Programmatic Marketer Amazons DSP ambition: Becoming the primary DSP for advertisers Read More Amazon is poised to issue its full-year earnings today, a quarterly requirement that has helped market observers gauge the growing importance of the e-commerce giants advertising services.

Demand Side Platform

Martech

JANUARY 3, 2025

Heres how this shift will affect viewers and advertisers in 2025. More live programming on CTV Over the next year, momentum will continue for live programming on streaming platforms, and not just for sports. People want to watch sports live, in real-time, said Oz Etzioni, CEO and co-founder of digital advertising company Clinch.

Demand Side Platform

Digiday

MARCH 4, 2025

The tech behemoth announced a flurry of announcements and new tools, including a complete overhauling of its demand-side platform (DSP). That overhaul included the launch of its Performance+ tool, its AI-powered, black-box style ad campaign that was designed to woo non-endemic advertisers.

Ad Tech

Digiday

MAY 19, 2025

The closure of Microsoft Advertising’s demand-side platform is part of a broader shift toward AI-powered advertising and (arguably) the dawn of a new world order, one where Big Tech and independents operate in separate spheres. Continue reading this article on digiday.com.

Demand Side Platform

illumin

AUGUST 30, 2024

Spotify is expanding its advertising base by rebranding its ad platform. But will the rebrand change the face of audio advertising? The world of audio marketing and podcast advertising is about to get more interesting as one of the biggest music streaming platforms rebrands its ad technology.

Ad Tech

Ad Monsters

JULY 10, 2025

The US Department of Justice is taking on one of the most powerful players in digital advertising. In its high-profile antitrust case against Google, the DOJ argues that the tech giant has used its dominance across the ad tech stack to suppress competition and extract unfair value from both publishers and advertisers.

Ad Server

illumin

JANUARY 2, 2025

Martech(Marketing Technology) and Adtech(Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other. Martech is the use of software to automate, streamline, and improve the marketing efforts and campaigns of businesses. What is Martech?

MarTech

Basis

NOVEMBER 12, 2024

Like piling freshly grated parmesan on pasta, dipping pizza in ranch dressing, or pumping extra butter on movie theater popcorn, adding “digital” to out-of-home advertising makes what was already a good thing even better. And as more and more marketers embrace these benefits, DOOH and pDOOH ad spend are experiencing rapid growth.

Advertising

PubMatic

MAY 14, 2025

These are publishers whose growth strategies rely heavily on driving and monetizing traffic outside of their home markets. The agenda featured panel discussions, research presentations, and industry insights from across the ecosystem – including voices from demand side platforms (DSPs), agencies, and brands.

Education

MNTN

JANUARY 22, 2025

Whether or not youve used them, heard of them, or are just discovering them, weve put together this quick guide to show what they can and cannot do, and how their role in programmatic advertising has been recently changing. What Is a Supply Side Platform? How Does a Supply Side Platform Work?

Ad Inventory

Single Grain

JULY 6, 2025

Digital out-of-home advertising captured 34% of total U.S. year-over-year increase, according to the Out of Home Advertising Association of America. More importantly for B2B marketers, programmatic DOOH campaigns that combined Hivestack’s DSP with Bombora’s B2B intent data delivered an 11.2%

ROI

VideoWeek

MAY 21, 2025

Six months ago, mobile ad tech business AppLovin overtook The Trade Desk in market cap, knocking the demand-side platform (DSP) from its perch at the top of the ad tech stock market; a position it has enjoyed since 2017.

Ad Tech

MNTN

JANUARY 22, 2025

As you begin to explore the various terms of programmatic advertising , an ad exchange is something youll see mentioned often as an important part of the programmatic ad buying and selling process. An ad exchange is a digital marketplace that facilitates the buying and selling of advertising space in real-time through automated auctions.

Ad Exchange

InMobi

MARCH 11, 2025

As loyalty becomes essential, building and executing omnichannel strategies has become the key to building long-term retention and Agencies play a pivotal role as strategic partners for advertisers in orchestrating digital transformation that includes comprehensive loyalty strategies. Also helping identify right platform.

Agency

VideoWeek

JUNE 26, 2025

As MiQ’s UK chief commercial officer Zuzanna Gierlinska explains, Sigma uses AI to unify and visualise a wide range of signals, to create unique audiences for advertisers to target, and to push out campaign updates and optimisations across multiple demand-side platforms.

Demand Side Platform

Digiday

JUNE 9, 2025

As the multiple antitrust cases this year attest, Google’s place at the top of the digital advertising market is clear (if under threat). The same can be said of its demand-side platform, DV360, although it’s up to the government to determine how that fares.

Finance

VideoWeek

JUNE 4, 2025

The idea is that by uniting data from across these sources, presenting it clearly to advertisers and highlighting key trends, marketers will be better able to spot opportunities to more efficiently reach relevant audiences. MiQ says that these features together help unify planning, buying, and measurement in programmatic advertising.

Demand Side Platform

Digiday

JUNE 15, 2025

The integration lets advertisers access an estimated 80 million authenticated U.S. CTV households via a unified shared identifier across Roku and Fire TV platforms, including premium publishers and apps such as Prime Video and The Roku Channel. Continue reading this article on digiday.com.

Demand Side Platform

Digiday

MAY 15, 2025

Earlier this week, it emerged that Microsoft is shutting down its demand-side platform, Xandr Invest. This move signals the broader strategic shift toward AI-driven advertising and an end to the old AppNexus as many once knew it. 28, 2026, citing misalignment with its evolving priorities.

Ad Tech

Digiday

JUNE 12, 2025

Related Insights Member Exclusive Ad Tech Briefing: Public companies’ first loyalty is to shareholders — why do advertisers give them an easy time? Subscribe To Read Read More Dynamics in ad tech, particularly within the demand-side platform sector, are in flux, causing media agency practitioners considerable head-scratching.

Demand Side Platform

Martech Series

JULY 30, 2025

New roles to accelerate DSP adoption and scale Nexxen’s data-driven TV solutions Nexxen , a global, flexible advertising technology platform with deep expertise in video and advanced TV, announced two key additions to its commercial leadership team, underscoring its continued investment in enterprise sales growth and data-led innovation.

Demand Side Platform