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The first demand-sideplatforms to earn the new certification from Disney are Google Display & Video 360, The Trade Desk, and Yahoo DSP, while Magnite is. Disney went live at CES in Las Vegas, unveiling an ad certification for live entertainment and sports, as well as biddable deals for the latter via its ad server.
Yahoo Advertising has struck a data-sharing deal with retail media network Kroger Precision Marketing (KPM), ADWEEK can exclusively reveal. This will let advertisers target the national grocer's audiences programmatically through Yahoo's demand-sideplatform (DSP).
The company, which sells a demand-sideplatform to advertisers, debuted a pair of cheeky billboards on the Majestic Hotel that face the Palais and take aim at rival The Trade Desk. The future of digital advertising.” The billboard is part of Viant’s broader marketing push at Cannes.
In the world of digital advertising, efficiency and precision are key to reaching the right audience at the right time. This is where Demand-SidePlatforms (DSPs) come into play. With the increasing complexity of the advertising ecosystem, DSPs let marketers optimize their campaigns efficiently and effectively.
In the world of digital advertising, efficiency and precision are key to reaching the right audience at the right time. This is where Demand-SidePlatforms (DSPs) come into play. With the increasing complexity of the advertising ecosystem, DSPs let marketers optimize their campaigns efficiently and effectively.
Yahoo is letting advertisers buy publisher inventory directly from its demand-sideplatform via a new product called Backstage, the tech company's answer to the industry movement toward supply-path optimization, Yahoo executives exclusively shared with Adweek.
A demand-sideplatform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Table Of Contents What Is a Demand-SidePlatform and What Is It For? How Does a DSP Work?
a leading people-based advertising software company, today announced that it has been named a Leader in the G2 Grid® Report for DemandSidePlatform (DSP), Summer 2022. Products in the Leader quadrant are rated highly by G2 users and have substantial market presence scores overall. “At Viant Technology Inc.,
In doing so, Amazon, which already runs a huge retail media business, demand-sideplatform and streaming services, is expanding its footprint into another part of the advertising industry, and one that is still.
Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. These problems compound exponentially for localized advertising campaigns. Automation has changed the paradigm for local advertising execution and management.
In digital advertising , a hidden threat is silently draining marketing budgets and undermining the value of online content. Made for advertising” or “made for arbitrage” (MFA) sites, designed purely to attract ad dollars rather than serve users, are proliferating at an alarming rate. The study found that: Only $0.36
Hero Media and AdTheorent are partnering to create a new demand-sideplatform (DSP) that aims to bring more programmatic technology to multicultural marketing.
AI-powered DSPs are redefining programmatic advertising, delivering smarter insights, unmatched efficiency, and real-time adaptability for modern marketers. Gone are the days when Demand-SidePlatforms (DSPs) simply automated media buying to maximize impressions and minimize costs.
Advertisers using Yahoo's demand-sideplatform (DSP) will have access to Comscore's Activation service, a set of pre-bid inventory filters that aim to help marketers achieve brand-safe campaign delivery across CTV inventory. The CTV landscape continues.
-Comscore’s advanced contextual segments are now available directly in the Beeswax Platform for advertisers to target across all major industry verticals. FreeWheel and Comscore announced a partnership that expands the Connected TV (CTV) contextual targeting capabilities available through FreeWheel’s demand-sideplatform, Beeswax.
Media buying platform Adform has joined the Science Based Targets initiative (SBTi) as the first global DemandSidePlatform (DSP) to do so. Adform continues to champion sustainable advertising as a key component of its.
For every business, being strategic and fully understanding the ins and outs of programmatic advertising before making the transition is critical for long-term success. This is where programmatic advertising shines when leveraged well. What is programmatic advertising?
Department of Justice has a “narrow view” of the ad tech market and that advertisers and publishers have many alternatives. billion fine in antitrust case While many ad tech providers exist, Google dominates key market segments such as ad exchanges, ad networks and demand-sideplatforms.
dropped 51 percentage points from Q4 2023 to 13%, according to digital advertising company Tinuiti. These latest figures show the momentum that social media and commerce carry into 2024, although digital advertising overall expects a slowdown in growth in the coming year. elections, and down from 64% YOY growth in Q4 2023. Amazon DSP.
The deal lets Cognitiv’s ContextGPT product integrate with Index’s Marketplaces platform, which helps publishers use curation tools across demand-sideplatforms, data activation platforms and commerce media networks. Index then sends the impression to the advertiser’sdemand-sideplatform before placing a bid.
Despite improvements in podcast advertising that have made it easier to buy ads through programmatic channels, buyers are slow to adopt true programmatic podcast buying through a demand-sideplatform, according to buyers who spoke with Digiday. By 2024, it will account for just shy of 10% of U.S.
Related Insights The Programmatic Marketer Amazons DSP ambition: Becoming the primary DSP for advertisers Read More Amazon is poised to issue its full-year earnings today, a quarterly requirement that has helped market observers gauge the growing importance of the e-commerce giants advertising services.
The uptick in commercials is the latest sign of maturation from the streaming service, which in recent months has debuted a slew of new products designed to make it more appealing to marketers. According to buyers, the shift reflects a broader effort to right-size Prime Video’s inventory relative to the rest of the market.
Data management platforms (DMPs) and demand-sideplatforms (DSPs) both play critical roles in online advertising. That, in turn, makes understanding the subtle differences between a DMP vs. DSP necessary to help you choose the right solutions to inform your marketing efforts. What Is a Demand-SidePlatform?
Amazon plans to more transparency tools for its advertising offering, updates that come just weeks after its demand-sideplatform was among the high-profile firms publicly rebuked by lawmakers for ad techs role in monetizing child sexual abuse material (CSAM) and other problematic content.
Heres how this shift will affect viewers and advertisers in 2025. More live programming on CTV Over the next year, momentum will continue for live programming on streaming platforms, and not just for sports. People want to watch sports live, in real-time, said Oz Etzioni, CEO and co-founder of digital advertising company Clinch.
The development comes almost a year after DRAX launched, meaning Amazon is only the third DSP, alongside Google and The Trade Desk, to grant advertisers access to DRAX. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.
UPDATED: JUNE 2025) MarTech (Marketing Technology) and AdTech (Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other. MarTech is the use of software to automate, streamline, and improve the marketing efforts and campaigns of businesses.
The tech behemoth announced a flurry of announcements and new tools, including a complete overhauling of its demand-sideplatform (DSP). That overhaul included the launch of its Performance+ tool, its AI-powered, black-box style ad campaign that was designed to woo non-endemic advertisers.
B2B programmatic advertising is transforming how businesses reach decision-makers, using automation, data-driven targeting, and real-time optimization to improve efficiency. This guide covers key strategies, targeting tactics, and best practices to help marketers maximize their B2B programmatic campaigns in 2025.
illumin, is more than just a demandsideplatform (DSP). Agencies are experts in advertising who create brand stories for specific companies or products. They create campaigns with a focus on data and market research to meet their client goals within a given budget. What do agencies need in a DSP?
The closure of Microsoft Advertising’s demand-sideplatform is part of a broader shift toward AI-powered advertising and (arguably) the dawn of a new world order, one where Big Tech and independents operate in separate spheres. Continue reading this article on digiday.com.
In programmatic advertising, curation refers to the process of selecting and packaging publisher inventory-often within private marketplaces (PMPs)-and enhancing it with audience data to create more valuable offerings for advertisers. Previously, advertisers mostly applied audience data through DSPs.
Yahoo has entered ad techs curation fray, focusing on supply-side intelligence tie-ups amid a host of partnership announcements as part of its Consumer Electronic Show activity. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.
Ongoing uncertainty over the future (or lack thereof) of third-party cookies is increasingly shifting advertisers towards CTV, where they can leverage first-party data to target engaged audiences. “There aren’t first-class APIs, the identity data that they can accept varies across different platforms,” he says.
Here are this week’s AI-powered martech releases and updates: Inuvo launched the IntentKey Platform, an AI agent designed for audience modeling using its proprietary IntentKey AI. HIVE Strategy launched MarketingGrader.AI, an AI-driven tool for analyzing a companys marketing strategy.
More advertisers and their media agencies are considering DV360, Googles demand-sideplatform (DSP), for their connected TV (CTV) campaigns. And it comes despite Google’s recent challenges in court to its expanded power and influence over the marketing and media landscape.
With the new integration, media buyers using the Beeswax demandsideplatform gain direct access to CTV audiences in the U.S., Column6, an innovative connected TV (CTV) platform, announced it has integrated FreeWheel’s Beeswax bidder technology to optimize campaigns across Column6 supply. Latin America, and Canada.
Online advertising seems like the perfect mix of creativity and data. Marketers can test various styles of ads and get quick results. Almost every aspect of digital advertising is measurable. It’s “data-driven marketing” — unless the numbers are mostly B.S., which seems increasingly likely. What’s going on?
As MiQ’s UK chief commercial officer Zuzanna Gierlinska explains, Sigma uses AI to unify and visualise a wide range of signals, to create unique audiences for advertisers to target, and to push out campaign updates and optimisations across multiple demand-sideplatforms.
Integration brings new opportunities for advertisers to buy Scope3 Green Media Products through the Yahoo SSP. Advertisers buying through the Yahoo SSP can now easily find and buy Green Media Products powered by Scope3 to ensure their digital ad campaigns align with their broader sustainability goals.
As the digital landscape evolves, OTT advertising has become a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV.
These are publishers whose growth strategies rely heavily on driving and monetizing traffic outside of their home markets. The agenda featured panel discussions, research presentations, and industry insights from across the ecosystem – including voices from demandsideplatforms (DSPs), agencies, and brands.
Amazon’s bold ask of advertisers: Don’t just dabble, go all-in on us for your programmatic ads. The tech giant is trying to persuade advertisers to use its ad tech to buy ads from other publishers, not just on its own media. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
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