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Disney Brings New Advertiser Automation to Live Sports and Entertainment

Adweek

The first demand-side platforms to earn the new certification from Disney are Google Display & Video 360, The Trade Desk, and Yahoo DSP, while Magnite is. Disney went live at CES in Las Vegas, unveiling an ad certification for live entertainment and sports, as well as biddable deals for the latter via its ad server.

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Advertisers Can Target Kroger Audiences Through Yahoo’s DSP With New Partnership

Adweek

Yahoo Advertising has struck a data-sharing deal with retail media network Kroger Precision Marketing (KPM), ADWEEK can exclusively reveal. This will let advertisers target the national grocer's audiences programmatically through Yahoo's demand-side platform (DSP).

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Viant Swipes at The Trade Desk With a Billboard in Cannes

Adweek

The company, which sells a demand-side platform to advertisers, debuted a pair of cheeky billboards on the Majestic Hotel that face the Palais and take aim at rival The Trade Desk. The future of digital advertising.” The billboard is part of Viant’s broader marketing push at Cannes.

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Understanding Demand-Side Platforms (DSPs): what they are, how they work, and why they matter

illumin

In the world of digital advertising, efficiency and precision are key to reaching the right audience at the right time. This is where Demand-Side Platforms (DSPs) come into play. With the increasing complexity of the advertising ecosystem, DSPs let marketers optimize their campaigns efficiently and effectively.

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Understanding Demand-Side Platforms (DSPs): what they are, how they work, and why they matter

illumin

In the world of digital advertising, efficiency and precision are key to reaching the right audience at the right time. This is where Demand-Side Platforms (DSPs) come into play. With the increasing complexity of the advertising ecosystem, DSPs let marketers optimize their campaigns efficiently and effectively.

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Yahoo’s SPO Push, Backstage, Gives Marketers Direct Access to Publishers Without the SSP

Adweek

Yahoo is letting advertisers buy publisher inventory directly from its demand-side platform via a new product called Backstage, the tech company's answer to the industry movement toward supply-path optimization, Yahoo executives exclusively shared with Adweek.

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How To Build a Demand-Side Platform (DSP)

Clearcode

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Table Of Contents What Is a Demand-Side Platform and What Is It For? How Does a DSP Work?