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Should I run AdX only, Header bidding only or both?

Monetize More

Header bidding has emerged as a game-changer in the digital advertising industry, revolutionizing the way publishers maximize their revenue and advertisers access premium inventory.

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Elevate Your Ad Revenue: The Ultimate Guide To Header Bidding

Smart-Hub

For website and app owners, header bidding means a great chance to increase advertising income, while marketers benefit from more transparent conditions (and not only). Considering this, your ad exchange platform has to support this functionality. But what exactly does this model imply?

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Key Features of an SSP

Clearcode

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To understand better what other benefits an SSP can bring, we dive deep into the key features of a supply-side platform. Table Of Contents What Is a Supply-Side Platform (SSP)?

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How Publishers Can Make More Money With AdTech

Clearcode

When advertising made its way to the online world back in 1994, many news publishers adopted the advertising model as a way to generate revenue from their online publications. Key Points Many publishers, app developers and media companies employ subscription-only plans and advertising to generate revenue.

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Real-Time Bidding (RTB): What Is It and How Does It Work?

MNTN

Much of this revolution was kickstarted by computers and programmatic buying ; today it’s being driven further by a popular advertising technique known as real-time bidding (RTB). But what is RTB and how does it work ? What Is Real-Time Bidding? How Does Real-Time Bidding Work?

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12 Best Programmatic Advertising Platforms (Reviewed)

Brid.tv

Programmatic advertising platforms make the process of selling ad inventory simpler and more streamlined. With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. However, choosing the best programmatic ad platform is not as easy as it seems. But what does that actually mean?

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How To Design and Build an SSP and an Ad Exchange

Clearcode

Supply-side platforms (SSPs) and ad exchanges form the backbone of the online advertising industry, streamlining the process of digital ad selling and ad buying. Ad exchanges, on the other hand, serve as digital marketplaces, bridging the gap between ad buyers and sellers and making real-time transactions possible.