How marketing leaders can transform marketing from a support function to a growth driver
Martech
NOVEMBER 13, 2024
Fran Cassidy, founder of Cassidy Media, discussed the findings of a recent study conducted by the Institute of Practitioners in Advertising (IPA). However, doing so requires a fundamental shift in mindset — from viewing marketing as a cost management function (CPL, CPA, etc.) and the U.S.
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