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PubMatic
OCTOBER 10, 2024
By explicitly allowing political advertising, publishers can help create a well-informed electorate across all political persuasions, while simultaneously checking off boxes on their monetization goals. The onus is now on publishers to open a clearer, safer path to enabling political advertising.
Basis
JUNE 29, 2022
Midterms are inherently turbulent periods for political advertisers, but the 2022 election cycle promises an entirely new level of instability. To begin with, the political and advertising landscapes are each reeling in their own ways from the ongoing pandemic, inflation, and Russia’s invasion of Ukraine.
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illumin
APRIL 30, 2024
Here’s why geotargeted marketing can be a tool to your cookieless advertising strategies. As the digital world continues its deprecation of third-party cookies , brands worldwide are pivoting – searching for ways to effectively implement cookieless marketing and targeting. What is geotargeting?
illumin
OCTOBER 4, 2023
Programmatic advertising is a critical tool for marketers, letting them optimize digital campaigns and create efficiency in their ad buying process and social media marketing shouldn’t be an exception to this. They’ve made it relatively easy to target audiences at scale in an in-app environment.” And should you be as well?
Basis
JULY 19, 2022
What does it all mean for political advertisers? That’s not to say there won’t be an election week spending bonanza, but given the number of Americans who are likely to vote early, candidates and causes advertisers will need to spread their dollars out over the weeks (or even months) prior to Election Day to reach early voters.
Basis
MAY 15, 2023
Geo-Based Targeting: A Must-Have In A Privacy-Compliant World Like the Greeks and Romans prescribing mustard to cure the bubonic plague, geo-based targeting can serve as a balm for marketing organizations transitioning away from third-party cookies (except that localized marketing actually works.no How, exactly?
Martech
JUNE 1, 2022
Third-party cookies are going the way of the dodo. The dawn of a world with no cookies. Cookies have been used for decades to track internet users and deliver a personalized experience. Google threw a wrench in the works when the company announced that they would phase out third-party cookies from Chrome by 2022.
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