illumin
FEBRUARY 20, 2024
The art of mobile advertising offers huge opportunities and potential to marketers everywhere. Here’s a quick guide on how to step up your mobile advertising game. The digital advertising world is constantly investing and looking for ways to engage with and target consumers – including mobile advertising.
Basis
SEPTEMBER 28, 2022
Below, catch up on all of today’s CPG advertising “need-to-knows:” the challenges imposed by the last few years’ instability, the broader trends and shifts shaping the industry, and the interplay between these trends and today’s economic landscape. Before we explore the latest trends, let’s set the stage for CPG advertising today.
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AdvertiseMint
OCTOBER 20, 2023
Mobile marketing is the strategic approach to promoting products and services on mobile devices, such as smartphones and tablets, leveraging techniques like push notifications, SMS, in-app advertisements, and location-based services to engage and connect with a mobile-centric audience.
VideoWeek
SEPTEMBER 2, 2022
In this week’s Week in Review: Rumours circulate around the cost of advertising on Netflix, Nielsen shareholders approve its sale to private equity, and Samsung revamps its streaming service. Advertising Slowdown Leads to Cutbacks at Snap. German Regulator Highlights Google’s Dominance in Non-Search Advertising.
illumin
JUNE 7, 2019
However, the study also found a surprising 66% of LGBTQ+ individuals saying “I don’t see my lifestyle represented in advertising” and 51% saying, “I wish I could see more advertising with families like mine.” Users were able to search any town, city, province, state or country on earth.
InMobi
FEBRUARY 19, 2016
Each year, mobile advertising commands greater attention as it captures more of our day and reshapes all the critical touch points through the customer journey. According to comScore, 2015 was the year the number of mobile internet users exceeded that of desktop-only internet users, with over 54% of digital media time spent on apps.
Ad Beat
JANUARY 1, 2020
According to a recent study , mobile ads start triggering an emotional response in consumers in less than half a second, pointing to how brands must develop a “one-second strategy” for their creative and media-buying efforts. Why does mobile advertising work for brands? Source: inmobi.
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