Geotargeting: How to Find the Right Customers for Your Brand
Single Grain
AUGUST 15, 2019
Geotargeting is a marketing tactic that uses geographical locations derived from a user’s IP address to serve city- or neighborhood-specific content or advertisements to them. In general, there are two major ways that advertisers reach the wrong people. And if you get it wrong? You won’t see any results. Neighborhood. Zip/Postal code.
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