Adweek

APRIL 30, 2024

At its 2024 IAB NewFronts presentation Tuesday, Samsung Ads, Samsung Electronics' advertising arm, announced several innovations, including a new lineup of sports, music, family and entertainment content on its FAST (free ad-supported streaming television) service, Samsung.

Electronics 290

Electronics Advertising Entertainment Marketing 290

Adweek

MARCH 27, 2024

According to a class-action lawsuit brought by Facebook and Instagram advertisers, Meta's metrics flub owes them potential damages exceeding $7 billion. In a ruling, the 9th U.S.

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Advertising Media 352

Adweek

APRIL 16, 2024

Last year, the average tenure of top marketers at the nation's 100 largest advertisers was around 37 months, according to search and advisory firm Spencer Stuart. Chief marketing officers are moving in and out of the role at a faster pace than any time in the past decade. That's down from 40 months in 2022.

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Advertising Marketing 315

Adweek

APRIL 17, 2024

Still, the technology could soon transform the world of contextual advertising as well. Generative artificial intelligence has already unlocked a host of new capabilities for marketers, particularly regarding ad creative.

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Advertising Marketing 342

Adweek

FEBRUARY 16, 2024

From shaping consumer experiences to revolutionizing the ad creation process, the integration of generative AI into advertising is rapidly reshaping the industry as we know it.

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Advertising 339

Adweek

FEBRUARY 11, 2024

Some Super Bowl LVIII viewers might have missed this outcome if they were too busy looking into DoorDash's offer to giveaway every item advertised during the Big Game. Indeed, a major trend among this year's Super Bowl advertisers was a request for viewers to leave.

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Advertising 310

Adweek

MARCH 27, 2024

Having observed a growing connection between marketing and the film industry, Tribeca Festival is responding by broadening Tribeca X, its programming track for the creative marketing and advertising industries. Tribeca X debuted in 2016 as a one-day program, and it is now growing to a two-day festival event June 10 and 11.

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Advertising Marketing 278

Adweek

SEPTEMBER 28, 2023

This is essential in advertising campaigns as consumers, particularly Gen Z, often choose brands that authentically reflect their identities and align. And as the Latinx population in the U.S. continues to grow and evolve, brands need to understand the significance of culture and language for this key consumer group.

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Adweek

JANUARY 9, 2024

Gen Z consumers are notoriously ad-averse, with 99% hitting "skip" on ads and 63% using ad blockers to avoid advertising. As a Gen Zer who works in advertising, I want to share insights into how we view ads. So how can brands grab their attention in 2024? It's not as simple as Gen Z being.

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Advertising 322

Adweek

FEBRUARY 2, 2024

If the Super Bowl is advertising's peerless platform--and it is, with north of 110 million viewers and a prized place in marketing history--is it any wonder some performers crack under the pressure? Safe, lazy, boring," one observer called the crop of ads last year. Some critics claim that Super Bowl ads' creativity is bottoming out,

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Advertising Marketing 326

Adweek

FEBRUARY 8, 2024

For those advertisers not yet willing to quit third-party cookies, Dotdash Meredith lets the advertiser see it outperform other solutions. Publisher Dotdash Meredith is now using its contextual solution, D/Cipher, in more than 30% of its direct ad buys less than one year after launching the product, according to CEO Neil Vogel.

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Cookies Advertising Ad Tech Media 324

The Ad Tech Blog

APRIL 26, 2024

This not only improves usability but also enhances the effectiveness of digital platforms, particularly in complex environments like digital advertising where user engagement is critical. This can frustrate users and diminish the overall effectiveness of advertising campaigns.

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Advertising Conversion Rate Healthcare A/B Testing 130

Adweek

JANUARY 31, 2024

Video advertising company Precise TV will help brands reach kid gamers with its new Precise Gaming platform that utilizes the firm's COPPA-compliant advertising technology.

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Advertising 313

Adweek

APRIL 11, 2024

Today, the company confirmed to ADWEEK that it is hiring former Comcast NBCUniversal executive Krishan Bhatia as vp of global video advertising. Amazon is making a prime hire for its video ads team. This is a new, global role, with Bhatia's duties spanning everything from strategy to go-to-market and sales. "We We are delighted to welcome.

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Advertising Video Ads Marketing 279

Adweek

DECEMBER 2, 2023

Social media platform X, formerly Twitter, will target more small and midsize businesses (SMBs) to win advertising following owner Elon Musk's attack on departing brands from the platform. Discovery have distanced themselves from X,

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Advertising Entertainment Media 348

Adweek

OCTOBER 25, 2023

At its unBoxed event today, Amazon Ads announced Sponsored TV, a new self-service advertising product that allows all brands that sell on Amazon in the U.S. Amazon wants viewers to have a steady stream of brands on streaming. to reach audiences on streaming TV, including on Amazon Freevee, Twitch and third-party services through Fire TV.

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Advertising Audience 356

Adweek

FEBRUARY 6, 2024

Since then, the publisher has also added homegrown hits like Connections, and slowly introduced advertising across the various gaming surfaces. The New York Times has expanded its stable of puzzles to nine since acquiring hit game Wordle for a seven-figure sum two years ago. There are still no ads in the Games or flagship apps,

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Advertising Media 338

The Ad Tech Blog

APRIL 15, 2024

Out-of-home advertising is undergoing a transformation that marries the vast visibility of public ads with the precision and adaptability of AI. This fusion is changing the nature of public space advertising and reshaping how businesses connect with their audiences. FAQs about Digital OOH What makes digital OOH advertising effective?

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Advertising ROI Impressions Audience 130

Adweek

OCTOBER 6, 2023

Today, Amazon told Adweek that three companies, Columbia Sportswear, Bose and Carnival Cruises, would be advertising during the first-ever Black Friday NFL telecast, a program expected to give consumers a variety of targeted shopping opportunities all while watching the game. In addition to the advertiser.

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Advertising eCommerce Marketing 316

Adweek

JANUARY 11, 2024

In front of executives from brands, marketers, and advertisers, the House of Mouse debuted a slate of products like new shoppable offerings and the global ability to buy inventory across both Hulu. Disney took advantage of CES to host its fourth annual Tech and Data Showcase on Wednesday, kicking off the 2024 TV upfront season.

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Advertising Marketing 312

Adweek

NOVEMBER 10, 2023

But going from the military directly to the advertising industry isn't necessarily a natural transition. Veterans are peppered everywhere in advertising and marketing, from planners and. Veterans have made successful shifts to careers in security, supply chain, IT, manufacturing and law enforcement, among others.

Manufacturing 339

Manufacturing Advertising Marketing 339

Adweek

FEBRUARY 9, 2024

The Super Bowl is so game-changing for advertising that some brands don't even have to be in the Big Game. Visa has a decades-long relationship with the NFL, being a proud partner of the league since the mid-1990s. However, despite a more than 20-year relationship, being in the Big Game broadcast lineup isn't a big.

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Advertising 303

Adweek

OCTOBER 6, 2022

Meta Advertising Policies are now Meta Advertising Standards, with no changes to the policies or how they are enforced, but more clarify and ease of use for people and businesses. The company said Meta Advertising Standards are now accessible via its Transparency Center.

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Advertising 246

Adweek

FEBRUARY 20, 2024

out-of-home advertising declined 30%, from $8.5 Nearly four years ago, a significant number of people went inside and stayed there. They relied on DoorDash for food, Peloton for exercise and Netflix for entertainment. Without people driving to work or walking around downtown, U.S.

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Advertising Food Entertainment Marketing 258

Adweek

MARCH 20, 2024

Right after rolling out Taylor Swift: The Eras Tour on Disney+, Disney is starting a new, addressable advertising era of its own.

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Advertising 282

Adweek

NOVEMBER 21, 2023

Advertisers' fresh attention on X, formerly Twitter, following another tumultuous few days, obscures the reality that the alleged advertiser exodus--when Elon Musk assumed control of X in late October 2022--never fully represented all brands.

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Advertising Marketing 315

Adweek

SEPTEMBER 4, 2023

To fall in line with Europe's new online regulations, TikTok has introduced new compliance measures that could change the whole user experience and restrict advertisers' reach on the platform while offering them a safer media landscape in which to invest.

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Advertising Media 316

Adweek

MAY 26, 2023

But despite being a place for buzzy brands to advertise, the process of buying ads. In recent years, ads on the Metropolitan Transportation Authority's trains and platforms have helped grow digitally native startups, firms like Casper and Hims, into household names.

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Advertising 363

Adweek

JANUARY 4, 2024

Disney's Jeremy Helfand is headed to Amazon to lead Prime Video Advertising, the company has confirmed to Adweek. Helfand initially joined Hulu in 2018 as its vp and head of advertising platforms before rising to Disney, Prime Video's upcoming ad-supported tier is beginning to take shape.

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Advertising 273

Adweek

APRIL 16, 2024

It's no secret that Amazon has dominated retail media for most of the past decade. However, there are several grocery and specialty retailer challengers outside of the ecommerce giant's shadow powering growth and speculation into how this ad category will transform the marketing ecosystem.

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Retail Media eCommerce Advertising 328

Adweek

APRIL 26, 2023

Minimal growth and lower spending on advertising are forecast for the British sector in 2023 due to ongoing economic uncertainty, with the latest figures from the Advertising Association/WARC Expenditure Report forecasting a 0.5% increase on last year's $43.13 billion (34.8 billion pounds) spend.

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Advertising Media 272

Adweek

JANUARY 30, 2024

The intersection of these two seismic events will have a profound impact on political advertising. In the second half of this year, Google will begin to fully deprecate third-party cookies across Chrome just as the presidential election begins in earnest.

Cookies 307

Cookies Advertising Marketing Media 307

Adweek

NOVEMBER 30, 2023

Elon Musk's "Go f*ck yourselves" statement to advertisers leaving X has been defended by the social media platform's chief executive (CEO) Linda Yaccarino, who said that the owner was stating the position of the company. Writing a post on X that included a video from the now infamous interview, Yaccarino said: "Today, Elon Musk gave.

Advertising 345

Advertising Media 345

Adweek

FEBRUARY 6, 2024

As 2024 gets underway with a tumultuous January, one can only imagine what the next 11 months have in store. If the last few years have taught us anything, it's that anything can and will happen. Luckily, we were able to ask some experts to discuss their predictions for the year ahead at ADWEEK's annual.

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Advertising 284

Adweek

NOVEMBER 16, 2023

In the latest episode of Marketing Vanguard, MNTN President and CEO Mark Douglas sheds light on the dynamic world of advertising, sharing insights into the collaboration with Ryan Reynolds and offering predictions for the industry's future.

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Advertising Marketing Agency 305

Adweek

MARCH 20, 2024

NBCUniversal wants advertisers to go for gold with its new tech offerings. Television.

Food 274

Food Advertising Ad Tech Marketing 274

Martech

APRIL 19, 2024

Regardless of the company or purpose, advertising on a local scale has different tactics than on a national scale. Budget friendliness: Local advertising is often more accessible for small businesses. Channel selection: Selecting the correct channels is vital for effective local advertising.

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Advertising Marketing Geo targeting Retail 107