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Programmatic Advertising: The Ultimate Guide

illumin

This is very similar to contextual targeting and its execution is most often seen in search and social media ads. Retargeting This method refers to the act of re-engaging audiences who’ve previously interacted with your brand. More than a demand-side platform There is disintermediation on both the DSP and SSP side of ad tech.

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Sustainable Programmatic Advertising: Navigating the Future of Digital Marketing

illumin

However, over-targeting, constant retargeting, and serving ads with high frequency to the same user can result in excessive data processing and bandwidth use. Focus on Carbon-Neutral Data Centers: Brands can partner with ad tech vendors and media platforms that utilize renewable energy in their data centers.

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Are Third-Party Cookies Really Going Away? The Latest Status in 2025

YieldBird

Several reasons drove this decision: Regulatory pressure , especially from the UK’s Competition and Markets Authority (CMA), which raised concerns about competition and how Privacy Sandbox could unfairly concentrate ad tech power. Protected Audience (FLEDGE) for on-device retargeting.

Cookies 52
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How Brands Can Capture Travelers in Uncertain Times

PubMatic

This not only reduces reliance on OTA commissions but also reclaims margin through smarter targeting and retargeting. To remain competitive, brands need to lean into programmatic advertising, allowing them to connect with travelers early in their journey.

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The Hidden Challenges of Retail Media: What No One Tells You About Scaling Your Ad Business

Advendio

The Tech Bottleneck: Why Many Retail Media Networks Struggle to Scale Many retailers fail to anticipate the technical complexities of running an ad network. They integrate CTV and programmatic ads, making it easier for brands to scale campaigns across multiple touchpoints.

Retail 52
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Why Mobile Game Developers Are Betting on Brand Ads

PubMatic

Brand advertisers are no longer questioning the value of mobile gamers; theyre prioritizing them.

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Mastering Retail Media Monetization: Strategies to Drive Ad Revenue and Maximize ROI

Advendio

Connected TV (CTV) & Streaming Ads → Kroger Precision Marketing enables brands to buy CTV ad inventory linked to in-store purchases. Retail Media + Social Commerce → Shopify & TikTok’s ad partnership allows merchants to retarget TikTok users with personalized ads.

ROI 52