Martech

JULY 26, 2024

The proposed Privacy Sandbox, while marketed as a privacy-enhancing tool, likely raises barriers for competitors. This could lead to less competition and more market consolidation in the ad tech industry. “By What a time to work in marketing where no one can decide what will happen tomorrow.”

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Ad Monsters

MARCH 31, 2025

Verified Market Research valued the global DSP market at $25.46 Similarly, Market Research Future predicts that the SSP market will grow from $65.58 It dynamically prioritizes inventory based on market demand, user context and creative performance, instantly capitalizing on trending formats such as high-value video.

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Ad Tech Daily

MARCH 6, 2025

Conducted in full compliance with GDPR-K and COPPA regulations, the study explores how children aged 8-12 engage with interactive ads, focusing on Hooplas playable reward ad unit, […] The post Hoopla Digital, in Collaboration with Generation Media and Lumen Research, Unveils Industry-First Attention Measurement Model for Childrens Advertising (..)

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illumin

AUGUST 9, 2024

For those who aren’t familiar with the term “walled garden” in regard to ad tech, a walled garden refers to ad platforms where the publisher handles all the buying, serving, tracking, and reporting. Marketers can easily reach their target audiences through these platforms.

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Ad Monsters

FEBRUARY 7, 2024

Our Black History Month Listicle celebrates a host of Black ad tech and digital media professionals who are impacting the industry and the larger community of diverse professionals who are following them. After realizing Ad Tech’s potential, he joined data startups like PlaceIQ and Tapad in Product and Marketing roles.

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Ad Monsters

APRIL 11, 2023

At that time, much of her work focused on monetization for content creators – long before the terms “influencer” or “influencer marketing” even existed. That percentage is even smaller for ad tech! JL: Mediavine really celebrates innovation, as evidenced by their ad tech.

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Digiday

JANUARY 5, 2023

The ruling and its consequences could fundamentally change how Meta’s ad business makes money in one of its largest markets going forward. “The DPC considered that a lack of transparency on such fundamental matters contravened Articles 12 and 13(1)(c) of the GDPR,” stated the regulator.

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The Ad Tech Blog

JULY 12, 2024

Understanding consumer behavior is crucial for optimizing ad performance and leveraging AI for marketing insights. This article delves into advanced consumer behavior modeling, providing actionable insights for marketing managers, data analysts, and CMOs.

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Digiday

JUNE 22, 2023

As marketers from around the world spend the week in the south of France, the country’s privacy watchdog just sent a strong signal that it’s not taking a laissez-faire approach to digital advertising. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

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The Ad Tech Blog

JANUARY 31, 2024

owns an auction where they decide which ad to show, to whom, and how often, based on how much money each advertiser spends. Good Bots vs. Bad Bots My first exposure to Ad Tech was designing and building user tracking systems. How does ad fraud impact businesses? Can ad fraud be entirely eliminated?

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Digital Ad Blog

MAY 26, 2025

As marketing budgets face increased scrutiny and external platforms become more volatile, chief marketing officers are re-evaluating their channel strategies. This recalibration is not merely tactical; it marks a return to foundational marketing principles: clarity of message, ownership of audience, and long-term value creation.

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Digiday

OCTOBER 5, 2022

in which the Federal Trade Commission sued ad tech vendor Kochava for allegedly selling location data that could track movements to domestic violence centers, reproductive health clinics and other sensitive places. Instead, the ad tech firm has refused to settle over terms CEO Charles Manning said are “ambiguous.”

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AdExchanger

MARCH 4, 2025

As an American ad tech CEO working for a UK-founded company, Ive heard countless stories from peers about the challenges of cracking the European market. But is the way we approach data-driven advertising in the US really better for anyone?

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Single Grain

MARCH 16, 2020

If ads for those sneakers aren’t following you across websites, then you’ve probably just cleaned up the web cookies. As advertising trends evolve, we marketers have become much smarter. Here are the seven top digital advertising trends that every marketer should know in 2020. Book My Free Marketing Consultation .

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The Ad Tech Blog

JULY 10, 2024

In the fast-evolving world of ad tech and AI advertising, cross-channel programmatic advertising has emerged as a powerful strategy to optimize ad performance and leverage AI for marketing insights. Comprehensive Funnel Coverage: Cross-channel campaigns cover the entire marketing funnel, from awareness to conversion.

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VideoWeek

FEBRUARY 13, 2023

The new ad tech joint venture (JV) between Deutsche Telekom, Orange, Telefónica and Vodafone has received regulatory approval from the European Commission, setting the stage for the use of telco data in digital advertising. In any case, the JV has cleared its first major hurdle, absolving the initiative of any competition concerns.

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Martech

OCTOBER 21, 2021

As a result, inbound phone calls have become fundamental to many digital marketing strategies, and the conversations that occur provide valuable insights into caller wants and needs. For the 12 months ending June 2020, call volume increased 35% and continues to track 27% higher than pre-pandemic levels. AI-driven speech analytics.

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The Ad Tech Blog

MAY 4, 2024

Understanding Federated Learning in Ad Tech Key Points Federated learning allows multiple devices to contribute to machine learning models without sharing the data itself, enhancing privacy. Is federated learning the ultimate solution for privacy in ad tech?

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The Ad Tech Blog

JULY 7, 2024

Understanding mobile ad data privacy is crucial for marketing professionals. Regulatory frameworks like GDPR and CCPA. Future trends in mobile ad data privacy. When users feel that their privacy is respected, they are more likely to engage with the ads and services offered. Challenges in maintaining data privacy.

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Digiday

OCTOBER 23, 2022

But earlier this year, ad security monitoring company Confiant detected an ad tech company exploiting the framework to collect information on potentially millions of people in the U.S. “What makes this case especially odd is that it was taking place in the United States, which is not a GDPR jurisdiction.

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The Ad Tech Blog

JUNE 8, 2024

Understanding Ethical AI in Advertising Summary As artificial intelligence (AI) becomes more integrated into marketing strategies, the importance of ethical considerations cannot be overstated. Here are key takeaways: Transparency and accountability are crucial in AI-driven marketing to build trust with consumers.

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Brid.tv

JANUARY 5, 2024

With the age of privacy before us, GDPR and CPRA regulations – user data protection, is the primary focus. It sorts users’ interests into topics and shares them with third parties like advertisers and ad tech platforms but without revealing specific browsing details.

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Ad Monsters

FEBRUARY 14, 2024

This data is so sensitive, it’s got its own VIP section under GDPR rules. Remember When Grindr Was Found Violating GDPR? It was only back in 2020 that Grindr, Tinder, and OkCupid were exposed for sharing personal user information with advertisers and potentially violating GDPR by the Norwegian Consumer Council.

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The Ad Tech Blog

JULY 15, 2024

Privacy-preserving GANs offer a promising solution for protecting user data while enabling effective digital marketing. This article explores how these advanced techniques can safeguard user privacy without compromising the utility of data for marketing purposes. They enable effective user modeling for digital marketing.

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VideoWeek

MARCH 15, 2023

This action plan, which hasn’t been fully revealed, detailed adjustments which IAB Europe could make to the TCF in order to make it GDPR compliant, under the APD’s interpretation. However, things have certainly improved for the TCF since the APD first argued that it falls foul of the GDPR.

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VideoWeek

JULY 10, 2023

AI already plays a big role in ad tech, and the potential is certainly there for generative tools to add value. But understanding the AI opportunity also means understanding AI’s risks and limits, says Vova Kyrychenko, CTO ad ad tech/martech software development business Xenoss.

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The Ad Tech Blog

JULY 3, 2024

In the advertising and marketing industry, finding the right balance between personalization and privacy is crucial. This article explores how to achieve this balance, providing insights and practical steps for marketing professionals. This data helps marketers create targeted campaigns that resonate with their audience.

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The Ad Tech Blog

MARCH 17, 2024

The AI era represents a significant pivot in how advertisers, marketers, and tech moguls navigate the ever-evolving landscape of user data and how they use it to promote ads. This predictive power is marketing gold. It’s about giving control back to the users. Are there laws regulating AI and data privacy in advertising?

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Automatad Inc.

JANUARY 17, 2022

Congress urged to create a national standard for privacy by ad industry and business groups. Google Analytics might be violating the GDPR according to the Austrian DSB. Ad-supported Media Share in 2022. Despite soaring ad spending, ad-supported media’s share in total consumer time declined to its lowest ever in 2021.

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Basis

MAY 20, 2022

What’s the latest, and how will it impact advertising and marketing professionals? While the United States has taken its time determining how to handle Big Tech regulation, the European Union has embraced its reputation as the world’s fiercest tech regulator. Potential Impact on the Ad Tech Industry.

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Smarty Ads

SEPTEMBER 27, 2019

Just as we’ve got the chance to exhale from GDPR races, another one state law privacy framework is coming, and this time it is CCPA regulation from the United States. You might be surprised but GDPR has several less famous cousins: one draft equivalent.

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Martech

DECEMBER 13, 2021

An identity resolution platform can be a key tool to enable brand marketers to understand with confidence who your customers are and how to comply with the increasing patchwork of consumer privacy regulations. Are we in compliance with CCPA, GDPR and other data privacy regulations? Click here to download!

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Digiday

FEBRUARY 28, 2023

Marketers are increasingly hemmed in by the rising tide of privacy laws across the globe, plus multinational corporates’ preference for a tighter grip on the technology they use forcing them to seek flexibility.

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Digiday

JULY 7, 2022

Privacy laws ushered in by legislation such as GDPR require fundamental changes in the marketing landscape that are creating tectonic shifts in advertisers’ traditional partnership models. For this reason, Goodway Group has purchased Canton Marketing Solutions, a four-year-old consultancy headquartered in the U.K.,

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Martech

SEPTEMBER 28, 2021

Identity resolution platforms enable marketers to “close the loop” of customer marketing, analytics and compliance with a comprehensive holistic view of activity across all of an organization’s customer touchpoints and channels. Why do marketers need identity resolution platforms? What identity resolution platforms do.

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VideoWeek

JANUARY 12, 2023

At its core, the TCF is designed to allow personal data to be passed through digital advertising’s pipes in a way which respects the GDPR. If the TCF – a framework used by a huge number of publishers and ad tech companies – was brought down, then the use of personal data in RTB could be brought down with it.

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Advendio

MARCH 20, 2025

Retail Media 2025: Why Every Retailer Wants a Piece of the Ad Pie Retail media is growing exponentially, with major retailers recognizing its potential to diversify revenue and monetize first-party shopper data. retail media is set to account for more than 25% of total digital ad spend by 2027. In the U.S.,

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