Digiday
OCTOBER 12, 2022
However, during the intervening two-plus years, the mailboxes of Digiday writers have been inundated with public relations messages from companies claiming to have found the solution. As mentioned, PAIR is the tech giant’s bespoke tool on the Google Marketing Platform, including DV360. But what does this mean?
Monetize More
DECEMBER 28, 2022
At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. Having emerged from its roots, the programmatic ad tech sector has greatly evolved into an ecosystem in itself. Public Relations : Mitchell, Cohn & Wolfe, Weber Shandwick.
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VideoWeek
JANUARY 13, 2023
Unveiled at CES, Galileo enables advertisers to upload their first-party data into the hub and target audiences using Unified ID 2.0, Rather than introducing new tech, Galileo is said to centralise the DSP’s existing capabilities into a single hub, instead of carrying out each process separately. The Week in Tech.
VideoWeek
DECEMBER 15, 2023
Insider Intelligence also noted that Netflix is able to sell ads at a slightly higher price than its rivals, due to pent-up demand from advertisers who had been waiting for the streaming giant to introduce advertising. But with traffic from social platforms drying up for many publishers, exploring new revenue streams is increasingly crucial.
VideoWeek
MARCH 17, 2023
Through this collaboration, we’re helping our buyers make meaningful connections with their audience, in an environment where they are most engaged, while also bringing unique sets of demand from advertisers to our broadcasters.” The email also referenced an “attention recession” which is hurting audience retention.
VideoWeek
MAY 12, 2023
The Week in Tech PubMatic Launches New SPO Product ‘Activate’ The supply side has taken another leap across the aisle, as PubMatic on Monday announced a new product called Activate, enabling brands and agencies to buy CTV and online video inventory directly through the SSP. The deal grants marketers exposure to 42.7
VideoWeek
SEPTEMBER 8, 2023
According to insiders, YouTube’s short-form TikTok rival has drawn audiences away from longer videos on the Google-owned video platform. Several senior executives left the company and management was restructured, creating a new audience measurement division.
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