Monetize More

MAY 30, 2023

Focuses on ensuring ad quality and preventing malware and ad fraud. TripleLift Specializes in in-app video ads and native video placements that match the look and feel of apps. Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand. Find out more about RhythmOne here.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Ad Monsters

MAY 22, 2023

The daily routine of an ad ops manager, whether they work for a marketing agency or represent a web content publisher, is pretty much like a board game. Not that ad ops managers should “beat the card” in the blink of an eye. Is a shift from an all-around ad presence to smart bidding possible?

Ad Ops 86

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VideoWeek

NOVEMBER 3, 2023

Brings Video-Level Data to Equativ’s Ad Server Equativ, a French ad tech firm, has announced a partnership with IRIS.TV, a contextual targeting business. The deal brings IRIS.TV’s video-level data to Equativ’s ad server, supply- and demand-side platforms. Read on VideoWeek.

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VideoWeek

MAY 8, 2024

Finally Google announced that it is contributing PAIR, its data collaboration tool, to IAB Tech Lab, making it an open industry standard. The deal with The Trade Desk will make Roku’s media, audience, and behavioural data available within The Trade Desk’s platform for campaign targeting and optimisation, via private marketplaces.

Machine Learning 52

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Digiday

JULY 24, 2022

billion that 42 clients of Ebiquity spent on programmatic display and video ads across 5,490 unique MFA domains. Or to put it more bluntly, ad execs are adopting an if-you-can’t-beat them, join-them strategy. Ad tech vendors that once steered clear of selling MFA inventory are now folding them into their own marketplaces.

Clickbait 57

Clickbait Advertising Ad Tech Demand Side Platform 57

VideoWeek

SEPTEMBER 15, 2023

X has been publicly struggling with ad revenues since Elon Musk’s acquisition of the company, and the partnership is presumably designed to help bring in more ad revenue and steady the ship. X is only using GAM for ads which appear on users’ main timelines, according to Google’s statement. Read on VideoWeek.

Demand Side Platform 52

Demand Side Platform Retail Agency Media 52

VideoWeek

MAY 5, 2023

In this week’s Week in Review: RTL bundles its ad tech, Twitter’s periscope resurfaces, and US digital video ad spend grows at pace. But these revenues are still much lower than TV ad revenues, reaching €74 million in the quarter. and that the DOJ’s case is strong enough to continue.

Advertising 52

Advertising Ad Tech Video Ads Machine Learning 52

Digiday

APRIL 18, 2023

Discovery’s Max hedge, Major League Baseball’s streaming ambitions, Netflix’s new ad options and more Stay tuned The key hits: Next week Digiday will premiere a five-part video series on the TV, streaming and digital video ad business. And yes, advertisers are awash in streaming ad options.

Ad Tech 58

Ad Tech Video Ads Demand Side Platform Media 58

VideoWeek

AUGUST 12, 2022

The Week in Tech. French ad tech business Criteo has been handed a proposed €60 million fine by France’s data protection authority over violations of the General Data Protection Regulation (GDPR), following an investigation to Criteo’s collection of data, and use of data for targeted advertising. Dentsu Posts 8.2

Advertising 98

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Digiday

MAY 2, 2023

The future in review The future in review Digiday’s Future of TV Week is in the past and with it the debut of “The Future of TV,” a five-part video series on the TV, streaming and digital video ad business. How traditional TV vs. streaming ad spend might trend this year. A check-in on the connected TV ad tech turf war.

Ad Tech 44

Ad Tech Demand Side Platform Audience Agency 44

VideoWeek

APRIL 26, 2024

Olli also streamlines WBD’s ad tech processes, according to the company, for unified planning across its portfolio. For example, IAB data from earlier this week projected that total US digital video ad spend this year – including all CTV and social video – will hit $63 billion, or roughly $16 billion per quarter.

Non-Profit 52

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VideoWeek

JANUARY 23, 2023

Mirriad is building a marketplace where advertisers and their agencies can transact across content platforms and the most relevant contextual opportunities that they select in the Mirriad platform. In-content advertising is net new inventory that doesn’t increase the ad loads or compromise the viewing experience.

Demand Side Platform 52

Demand Side Platform A/B Testing Audience Impressions 52

Smart-Hub

DECEMBER 22, 2023

What is Ad Tech? AdTech is a complex system of technologies, platforms, and processes that shapes digital advertising. Ranging from businesses of all sizes to marketing agencies, advertisers leverage technology to deliver targeted messages to specific audiences, optimizing their reach and impact.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Monetize More

JANUARY 18, 2023

Agencies then started helping advertisers to achieve their marketing goals and communicate with their target audience. This meant that agencies had more than one channel to source ad inventories for their advertising partners. This video explains it in a similar manner. See more benefits knowonlineadvertising.com.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Digiday

FEBRUARY 14, 2023

A few years ago, I felt I hit the frequency cap on articles written about streaming advertisers’ struggle to manage how often audiences were exposed to their ads. While the issue has improved according to agency executives, balancing between overexposing and underexposing streaming audiences to ads continues to be a challenge.

Advertising 56

Advertising Demand Side Platform Agency Ad Tech 56

VideoWeek

FEBRUARY 16, 2024

Agencies are already using text-to-image tools to create basic illustrations and conceptual images for internal work (where the results don’t have to be perfect) – Sora could be used in a similar manner. “The platform has got off to a very promising start, with high visitor numbers and usage figures,” according to TF1.

Marketing 52

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VideoWeek

MARCH 17, 2023

The company owes millions of dollars to vendors, some of whom have called in collection agencies, according to the journal. UK Cabinet Secretary Oliver Dowden said he would not advise the public against using TikTok, but they should “consider each social media platform’s data policies before downloading and using them.”

Non-Profit 52

Non-Profit Media Ad Tech Demand Side Platform 52

VideoWeek

JULY 18, 2022

” Dentsu still predicts a strong year for video – forecasting digital video ad spend growth of 23.4 Meanwhile television ad spend growth is expected to sit at 3.6 percent, and broadcaster video on demand (BVOD) is up by 16.0 The Week For Agencies. percentage points.”

Media 52

Media Ad Tech Agency Demand Side Platform 52

VideoWeek

MAY 26, 2023

ShowHeroes Launches Voice-Activated CTV Ad Video ad tech business ShowHeroes launched its ‘Voice Command Branded Player’ this week, an actionable CTV ad that features a text element and custom audio command. IAS is honoured to be the first company to have attained this accreditation for CTV viewability.”

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

Adtelligent

OCTOBER 6, 2021

Real-time bidding is a technology that provides each auction participant an equal opportunity to win in the programmatic auction for the ad inventory, with the highest winning bid. Ad exchanges usually connect sellers and buyers via supply-side platforms (SSPs) and demand-side platforms (DSPs).

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Digiday

APRIL 24, 2023

This initial report provides an overview of the various platforms’ offerings, including pricing and plans, ad software and ad innovations, as well as an analysis of the platforms where brands and agencies distributed the bulk of their 2022 ad budgets and ad placements.

Audience 57

Audience Agency Advertising Ad Exchange 57

Digiday

APRIL 26, 2023

In case you missed it, the first installment provided an overview of the various platforms’ offerings, including pricing and plans, ad software and ad innovations, as well as an analysis of the platforms where brands and agencies distributed the bulk of their 2022 ad budgets and ad placements.

Impressions 55

Impressions Ad Targeting Audience Agency 55

Digiday

NOVEMBER 22, 2022

In fact, traditional TV ad spending fell by 23% year-over-year in Q3 — and overall ad spending across media types dropped by 5% — whereas CTV ad spending rose by 39%, according to Standard Media Index, a research firm that compiles advertiser spending and pricing data from agencies. CTV across the board was up.

Impressions 57

Impressions Demand Side Platform Advertising Entertainment 57

Single Grain

JULY 20, 2021

Before we talk about them, it is important to review the ecosystem to find out what kind of advertising platforms they involve and how they are related. The main components of the programmatic ecosystem are: DSP (Demand-Side Platform) is a programmatic platform that helps advertisers buy targeted impressions from publishers in real time.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Single Grain

MARCH 16, 2020

NHL, Getty Images, Electrolux and Bayer have all moved some media-buying responsibilities from agencies to in-house in the last year alone. There are lots of examples of how in-app video ads can be integrated into the gameplay and actually enhance it. Bayer saved at least $10 million after shifting to in-house media buying.

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105