Brid.tv

OCTOBER 24, 2022

publishers use header bidding to increase video ad revenue. However, just implementing header bidding in your monetization strategy isn’t enough to improve your bottom line. That’s why having access to header bidding analytics is essential to maximizing ad yield. Table of Contents.

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Monetize More

JUNE 15, 2023

Header bidding has emerged as a game-changer in the digital advertising industry, revolutionizing the way publishers maximize their revenue and advertisers access premium inventory. Consult us before you evaluate your own requirements and goals when considering AdX or implementing header bidding strategies.

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PubMatic

JUNE 27, 2023

Header bidding has become one of the best technical advances in programmatic advertising, allowing publishers to optimize their monetization by simultaneously offering inventory to multiple ad exchanges and ad networks. The post How We Deliver Customized Header Bidding Performance appeared first on PubMatic.

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YieldBird

APRIL 27, 2023

As it is a relatively new technology in the world of digital advertising and is rapidly gaining popularity as companies look for ways to optimize their advertising campaigns and generate more revenue. A Lazy Auction is a feature in programmatic advertising that delays the auction process until the ad slot is likely to be rendered.

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PubMatic

OCTOBER 27, 2022

For a web publisher, utilizing third-party header bidding technologies is commonplace. However, a lack of control, customization, and commercial flexibility can impose limits on ad revenue teams. As an open-source framework, Prebid empowers web publishers to more effectively monetize ad impressions.

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Ad Monsters

JUNE 12, 2025

For three weeks, Marketecture Media CEO, veteran ad tech executive and podcaster Ari Paparo sat in a Virginia courtroom listening to testimony in the US Department of Justice’s landmark antitrust case against Google. That experience inspired him to write “Yield: How Google Dominated the Ads That Made the Web.”

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Digiday

SEPTEMBER 16, 2024

As ad tech rivals sought to compete with Google nearly a decade ago, the adoption of header bidding was so monumental to fighting the giant’s grip on the display ad market that it played a part in at least one major player’s IPO roadshow. “We However, Dederick is just one of several ad tech executives the U.S.

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AdExchanger

SEPTEMBER 17, 2024

The Google ad tech antitrust trial in Virginia has been a font of revelations about how Google benefited from its end-to-end position in programmatic advertising – and how publishers were harmed.

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Brid.tv

MARCH 12, 2025

While video advertising is one of the major revenue drivers for publishers, maximizing earnings requires more than just embedding ads into content. This not only boosts viewer engagement but also attracts advertisers looking for a variety of ad inventory. In addition, consider adopting the header bidding model.

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Admixer

APRIL 19, 2024

Artificial intelligence (AI) is fueling a revolution in advertising technology (ad tech). Header bidding exemplifies this transformation, with AI-powered tools enhancing decision-making, boosting efficiency, and delivering superior outcomes for advertisers and publishers alike.

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Digiday

SEPTEMBER 10, 2024

Keeping track of the Google ad tech antitrust trial that could shake up the most influential company in media and advertising is challenging, especially with all the technical terms that keep cropping up. Do you have thoughts on the trial? Consider taking our survey.

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AdExchanger

NOVEMBER 19, 2024

The research firm ranked Google – whose sell-side ad tech platform is facing federal antitrust charges – as a mere challenger to Amazon, Magnite, PubMatic, Microsoft, InMobi, Index Exchange, Equativ and Adform. Forrester released its first SSP wave since 2014 last week, and there’s a surprise.

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AdExchanger

JANUARY 24, 2023

On Tuesday, the antitrust division of the Department of Justice formally sued Google over its alleged (ahem) monopolization of the digital advertising market. The post It’s Happening: The DOJ Is Suing Google For Alleged Monopolistic Ad Tech Practices appeared first on AdExchanger.

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Monetize More

APRIL 13, 2023

Header bidding. It seems like every other week there’s a new header bidding solution on the market. Since the onset of real-time bidding, header bidding technology has been the biggest breakthrough in the programmatic ad buying world. So what are you waiting for? So what are you waiting for?

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Brid.tv

FEBRUARY 13, 2023

Amazon Publisher Services (APS) is one of the most optimal header bidding technologies of 2023 due to its access to extensive first-party data (credit card behavior, emails, etc.). Unified Ad Marketplace (UAM) is a server-side header bidding platform that helps publishers sell ad inventory and manage their bidding partners.

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AdPushup

JULY 29, 2022

Have you heard of Header Bidding? If you have been working in the programmatic advertising and marketing industry, chances are you have heard of it and quite possibly, used it. Header bidding has quickly become the talk of the town, and the people in the ad optimization industry are actively deliberating about the subject.

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AdPushup

NOVEMBER 15, 2022

Digital and programmatic advertising models have enhanced website monetization capabilities for publishers. Today, publishers can leverage solutions such as header bidding, ad refresh, ad recover to earn higher revenue. More and more metrics are being introduced to accurately [.].

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PubMatic

APRIL 17, 2024

We are seeing a new programmatic advertising ecosystem emerge in real time. Shifts like overall signal loss, particularly the deprecation of the third-party cookie, have prompted advertisers and publishers alike to find innovative ways to preserve revenue streams, reach the right audiences, and ultimately create superior user experiences.

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Digiday

JANUARY 27, 2023

Sponsored by Bidtellect The programmatic and digital advertising industry is well aware of the inefficiencies in buying and selling — from auction duplication and volume bias to multi-integrations and reselling — but how did it get this out of control? How can we fix it?

Ad Tech 76

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Monetize More

MAY 12, 2022

Header bidding is all the rage in the publishing world right now. Everyone is trying to get in on the action to increase their ad revenue. Prebid has come out with a new header bidding prebid extension for Chrome that is supposed to make things easier for publishers. ” But does it really live up to the hype?

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Smart-Hub

FEBRUARY 16, 2024

For website and app owners, header bidding means a great chance to increase advertising income, while marketers benefit from more transparent conditions (and not only). Considering this, your ad exchange platform has to support this functionality. Book Your Free Consultation Spot Request a Callback What Is Header Bidding?

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InMobi

DECEMBER 13, 2018

While desktop and mobile web monetization has already been thoroughly disrupted by header bidding, mobile apps haven’t gotten there just yet. In the new year, likely the entire mobile ad tech space will embrace this form of app monetization. What’s The Current State of In-App Header Bidding?

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AdPushup

APRIL 7, 2023

Two common approaches to ad serving are Header bidding and Waterfall. Ad serving is a crucial aspect of digital advertising, allowing advertisers and publishers to serve targeted ads to specific [.]

Header Bidding 52

Header Bidding Advertising Ad Ops Ad Tech 52

YieldBird

APRIL 27, 2023

As it is a relatively new technology in the world of digital advertising and is rapidly gaining popularity as companies look for ways to optimize their advertising campaigns and generate more revenue. A Lazy Auction is a feature in programmatic advertising that delays the auction process until the ad slot is likely to be rendered.

Header Bidding 52

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Martech Series

AUGUST 24, 2022

Publica now powers header bidding, server-side ad insertion (SSAI), and ad-break decisioning for some of the biggest streaming publishers and smart TV manufacturers in the world. The result is better performance and monetization for both advertisers and publishers.

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Ad Monsters

JANUARY 3, 2025

2024s best AdMonsters Decoders demystify ad techs hottest topicsDark Traffic, EUs DSA, Privacy Sandbox, and more. Picture your Slack channels lighting up faster than a Kendrick Lamar Drake-diss-track dropand each ping is yet another question about privacy regs, ad blocking, or floor pricing. Dive in for essential insights!

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AdPushup

SEPTEMBER 26, 2023

Discover how Prebid Header Bidding can supercharge your ad revenue in this guide. If you’re a publisher navigating the intricate world of advertising technology, Prebid is a name you should be well-acquainted with. Dive into our comprehensive guide for publishers. Maximize profits today.

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VideoWeek

JULY 27, 2022

Google has this morning announced a new tool, ‘Confirming Gross Revenues’, a new tool created within Google Ad Manager which the tech giant says will help expose hidden ad tech fees, and give buyers confidence that their media spend is reaching publishers.

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Ad Monsters

JANUARY 3, 2023

It aims to improve the web page experience for users by enabling publishers to create faster web pages and ads that are consistently fast and high performing across devices. billion AMP pages have been created by leading Ad Tech and CMS providers. Client Side Header bidding in AMP. Since its launch, over 1.5

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Brid.tv

AUGUST 23, 2022

Are you looking to monetize your OTT streaming service through advertisements? If so, you will need a reliable, robust OTT advertising platform on your side. Through these platforms, you can easily sell your ad inventory and insert ads into your OTT website or app to generate revenue. What Is an OTT Advertising Platform?

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VideoWeek

MAY 26, 2022

The UK’s antitrust regulator, the Competition and Markets Authority, has today launched an investigation into whether Google has abused its dominant position in ad tech. This marks the second investigation into Google’s advertising business launched by the CMA this year. ” All eyes on ad tech.

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Ad Tech Daily

APRIL 19, 2022

Paris, France – Andrea Media launches new Intelligent digital advertising formats to increase publisher advertising revenue. Since 2007, Andrea Media has been working in the digital advertising market. We […].

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AdPushup

AUGUST 6, 2023

Online publishers rely heavily on digital Ad Operations for revenue generation. The introduction of programmatic advertising has given us some great automations (line items, header bidding wrapper, demand handling, direct server connectivity). However, the manual intervention to improve earnings has [.]

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Martech Series

AUGUST 17, 2022

More significantly, it is among the top five fastest-growing ad tech companies on the list this year. The company is the 29th fastest-growing tech company, the 17th fastest growing company based in New York City, and the 26th fastest growing company in New York state. “This is a terrific honor for Audigent to enter the Inc.

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Playwire

OCTOBER 19, 2022

Welcome to another installment of our Ad Tech Tools DIY vs. Managed Service Series, where our Playwire team of advertising experts gives their perspective on the top ad tech tools for publishers. Google AdMob is a popular in-app advertising platform designed to maximize revenue. About the Series.

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Brid.tv

APRIL 3, 2023

Relying on advanced ad tech, detailed data analysis, and complex algorithms is a surefire way to more than double your ad revenue. Table of Contents [ hide ] What Is a Price Floor in Programmatic Advertising? A price floor, sometimes also referred to as a floor price , is the lowest CPM for which an ad can be served.

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MediaFuse

NOVEMBER 14, 2016

MediaFuse’s partnership with publishers spans ad tech stack development, header bidding strategy , troubleshooting PMPs, and managing custom direct campaigns. Programmatic ad buying has changed the face of online advertising. What do we do at MediaFuse? MediaFuse is vendor agnostic.

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