Ad Targeting Data Management Platform Retargeting 
Single Grain
JULY 25, 2019
How Are CDPs Different from Other Data Management Products? Full disclosure: There’s a bit of overlap between customer data platforms (CDPs) and products like customer relationship management (CRM) software and data management platforms (DMPs). Retarget Customers More Effectively.
Basis
JANUARY 24, 2024
Customer data platforms (CDPs) are particularly useful for these tasks, as they can organize first-party data for targeting, and help with attribution as well by giving marketers a look into the customer journey and what tactics were most impactful on conversions in a given campaign.
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Clearcode
SEPTEMBER 20, 2023
The Top Reasons Why Companies Want To Build Their Own RTB Bidder or DSP For Ad Agencies For Tech Companies Benefits of Building Your Own Bidder or DSP for Advertising Operations Key Points A demand-side platform (DSP) is an AdTech platform for ad buyers (brands and ad agencies) to purchase ad inventory on an impression-by-impression basis.
Clearcode
JANUARY 22, 2023
DCO is a tool that will help with both upper-funnel campaigns, such as prospecting, and lower-funner campaigns, such as retargeting. What’s The Difference Between A Dynamic Creative Optimization (DCO) And Other Forms Of Ad Targeting? Everything happens on the fly, so the tool reduces ad production and delivery costs.
Clearcode
SEPTEMBER 11, 2023
Learn more about the critical features of DSPs in our previous blog post: The Anatomy Of a Demand-Side Platform (DSP). Optimization Features Well-designed DSPs have modules to maintain ad campaigns, optimize ad targeting, and control spending.
Clearcode
OCTOBER 21, 2024
Key Points Third-party cookies carry out advertising-related activities such as cross-site identification and profiling, ad targeting, retargeting, ad campaign measurement and attribution. This process causes lags in displaying ads and has a low match rate. None of these proposals use third-party cookies.
Single Grain
SEPTEMBER 5, 2019
How Are CDPs Different from Other Data Management Products? Full disclosure: There’s a bit of overlap between customer data platforms (CDPs) and products like customer relationship management (CRM) software and data management platforms (DMPs). Retarget Customers More Effectively.
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