Remove Ad Targeting Remove Conversion Remove Cookies
article thumbnail

Are Third-Party Cookies Really Going Away? The Latest Status in 2025

YieldBird

Just a few years ago, it seemed inevitable that third-party cookies would disappear. Google Changes Its Mind: Cookies Are Staying (For Now) The biggest twist came in July 2024 , when Google officially announced it would not phase out third-party cookies in Chrome , at least not in the way it had promised back in 2020.

Cookies 52
article thumbnail

What is Meta Conversions API Gateway?

AdvertiseMint

As a leading Facebook advertising agency , we are often asked to participate in research studies with Meta regarding new features for their ads manager and conversions API. One of the points we bought up to Meta was that our clients often find installing the conversions API more difficult that it should be.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Personalization’s double-edged sword: Balancing relevance with intrusiveness

Martech

This contributes to the perception that devices and apps monitor consumers offline audio conversations. Many consumers remain unaware of the specific data points used for ad targeting, underscoring the importance of transparency in data collection practices.

article thumbnail

Why digital out-of-home advertising is summer 2024’s marketing powerhouse

Martech

Dig deeper: Programmatic’s ad targeting and optimization come to digital out-of-home Dynamic and interactive creatives Today’s billboards feature touch screens, motion sensors and real-time content updates. Fortunately, digital out-of-home advertising’s contextual targeting and accurate measurement make this simple to do.

article thumbnail

Digital Media Leaders Take Control of Audience Trust and Transparency at AdMonsters PubForum

Ad Monsters

Striking a Balance with AI Tools Shifting the conversation to AI, publishers talked about finding ways to integrate automation without losing quality control, especially with content. For example, one publisher discussed using AI to optimize ad placements without sacrificing user experience. There’s no room for ambiguity.”

Audience 115
article thumbnail

6 Alternatives to Third-Party Cookies and Mobile IDs in AdTech

Clearcode

Ever since Google Chrome announced in January 2020 that it’ll be shutting off support for third-party cookies in the next few years, companies operating in the programmatic advertising industry have been scrambling to find reliable and effective alternatives to continue operating.

Cookies 101
article thumbnail

How Publishers Are Using AI Tools To Achieve Their Ad And Rev Ops Goals

Ad Monsters

. “The opportunity for ad ops, if you look at things like what companies are doing with AI campaign generation platforms, is massive,” Hamid says. He also believes AI will shift the conversation around rethinking the end-to-end for an advertiser-to-publisher relationship.

Ad Ops 115