VideoWeek

MAY 16, 2024

Netflix: In-House Ad Tech and New Programmatic Partnerships Netflix has continually emphasised that it’s still relatively early days for its ad offering. Unlike Amazon, Netflix didn’t move users across to its ad-supported tier once it launched, meaning it’s been a slower process building up its ad-supported audience.

Ad Tech

VideoWeek

MAY 7, 2024

International broadcaster NBCUniversal has announced a new retail media partnership with ecommerce business Instacart, which will enable NBCU advertisers to target and measure campaigns using Instacart’s first-party data. Follow VideoWeek on Twitter and LinkedIn.

Retail

Single Grain

OCTOBER 27, 2020

They might be geographically close or successfully marketing to part of your target audience. If you’re getting ready to run search ads, you’ve likely already done at least preliminary keyword research to look for terms that you think your audience might be searching for. Beginner’s Guide to Amazon PPC Ad Campaigns.

Audience

Clearcode

MARCH 15, 2023

To create audiences for ad campaigns, marketers use zero-party, first-party and third-party data. To create an advertising campaign that addresses the right audience and the right problems, having information about them is the key. Usually, the other company is a business partner with similar audiences.

GDPR

Ad Beat

MAY 9, 2024

This speaks to the brand’s broad audience: rather than targeting one or two niche customer demographics, they’re essentially chasing anyone with a mom. Creatives Standard 1-800 Flowers runs two basic types of standard ads. Creatives Standard 1-800 Flowers runs two basic types of standard ads.

Display Advertising

VideoWeek

NOVEMBER 3, 2023

Lynch said that consumers have shifted in large numbers to short-form video, leading to overall growth in Condé Nast’s video audience. Disney+ Adds Targeting and Measurement, Launches Ad Tier in UK Disney+ has upgraded its ad targeting and measurement tools, Disney announced this week.

Ad Server

AdOpsHouse

JUNE 2, 2021

A lot of times we’re asked to form proposals for companies that wish to enter the digital foray for the first time or are seeking out improvements beyond Google indiscriminate targeting that comes with “Smart Campaigns.” To keep things simple we’ll avoid getting into ecommerce solutions for this example.

Marketing

SODP

MAY 30, 2023

Ad exchanges play a vital role in the distribution of these ads, and yet, very few people can answer the question: What is an ad exchange? The global eCommerce industry is growing at a rapid clip, with sales expected to climb to $9.4 They also upload relevant ads into the DSP. trillion by 2026 from $6.5

Ad Exchange

Karola Karlson

FEBRUARY 1, 2021

You should now be ready to pay up to $3 per ad click. Although some ads for broad audiences still deliver $0.20 The cost of Facebook advertising depends on multiple factors: Your target audience The seasonality Your marketing objective Competition Ad placements Quality of your ad creatives.

CPC

VideoWeek

APRIL 5, 2024

The combined entity will provide omnichannel audience activation platforms for buyers and sellers of advertising, according to the companies, with a focus on providing performance advertising solutions that cater to both digital and traditional TV markets.

Ad Tech

Automatad Inc.

JANUARY 24, 2022

This includes an audience extension project focused on driving subscriptions. The latter was adopted to suit Newsweek’s use case and allow them to identify deeply engaged new audiences, provide the users with tailored content recommendations, and finally pitch a subscription. Leaf Group’s Commerce-focused Rebranding.

Advertising

VideoWeek

AUGUST 18, 2023

Paramount and OMG Test Out VideoAmp as Alternate Currency Paramount and Omnicom Media Group are both trialling use of audience data from VideoAmp as an alternative currency, as part of a test run with tech provider Mediaocean. The segments are based on video engagement data, allowing advertisers to target similar audiences.

Ad Tech

VideoWeek

JULY 29, 2022

Major areas of talent shortage identified by the research were in data and analytics, eCommerce/retail media, and measurement. We must report our stories in the way that audiences want to consume them,” she told staff in an email. There was a tremendous amount of waste due to lack of targeting.”.

Ad Tech

VideoWeek

MARCH 15, 2024

“We’re proud to launch this channel with the support of so many of the leading CTV/FAST platform partners as we continue to expand the footprint of BBC News and bring the BBC’s journalism to wider audiences in the region.” Services provided by Blade will cover paid social, paid search, programmatic, retail media, ecommerce, and SEO.

Media

VideoWeek

JULY 28, 2023

Pinterest Premiere gives you the option to align video ad targeting with either a specific demographic, or a specific category (combining demographics and interests),” said Pinterest. The introduction of 30-second unskippable ads and “new Pause experiences” are also expected to bolster YouTube’s CTV presence. “30-second

Video Ads

VideoWeek

SEPTEMBER 29, 2023

LG Ad Solutions and Affinity Launch CTV Targeting Tool LG Ad Solutions and Affinity, a purchase insights firm, have launched a targeting and measurement tool for CTV. LoopIQ uses purchase data to reach relevant CTV audiences and measure campaign impact on customer spend.

Media

Lemonads

SEPTEMBER 23, 2020

This is why BigSpy helps advertisers with their spy tool to monitor competitors’ ads , especially on Facebook, to let us check the competitor’s advertising ideas and strategies, in order to succeed earlier in achieving the goals we set. To not even mention how much money you’d be saving in test-runnings of ads that could work or not.

Affiliates

VideoWeek

FEBRUARY 23, 2024

It will also focus more on distributing content and reaching audiences through its social channels. RTL AdAlliance Adds ‘Smart Demographics’ to Targeting Offering RTL Group-owned media sales house RTL AdAlliance has announced ‘Smart Demographics’, a new demographic targeting capability which sits within its wider ‘Smart Audiences’ product.

Ad Tech

Martech

AUGUST 6, 2021

As the business world struggles to understand the implications of the revolving news of the third-party cookie ban, digital ad targeting is growing more complex than ever. As businesses struggle to adapt to the increasing complexity of data and ad targeting, there is light at the end of the tunnel. Data incentivization.

Ad Targeting

VideoWeek

APRIL 26, 2024

WBD says Olli has an audience graph covering its direct relationships with consumers which covers over 100 million households and 700 million devices across the US, which it says enables it to recognise its audience across different devices and media types. TikTok responded that the feature is not available to under 18s.

Non-Profit

VideoWeek

JUNE 16, 2023

” Unlimitail will help retailers spin up inventory on their ecommerce sites, and handle activation of retail media campaigns and data matching between brands and retailers, via a clean room. Within Uber Eats, ads will run after customers place orders, up until their order arrives.

Video Ads

Digiday

NOVEMBER 20, 2022

With e-commerce sales soaring in recent years, thanks in part to pandemic shutdowns, and the impending death of the third-party cookie driving a need for new data collection capabilities, more marketers are turning to natural language processing (NLP) and data-driven personalization to automate customer service and gather data for ad targeting.

Marketing