Monetize More

MARCH 9, 2023

Ad RPM Ad RPM or the ad revenue per one thousand impressions, is calculated by dividing your estimated revenue by ad impressions and then multiplying by 1000. Audience Demographics: The demographics of a website’s audience can also affect Ad RPM and Page RPM.

Click Through Rate 52

Click Through Rate Impressions Header Bidding CPM 52

Martech

OCTOBER 19, 2022

Ad targeting prospective customers based on ailment data, LGBTQ+ or racial background can put us in an all too obvious danger zone. However, it’s just as crucial to be aware of targeting audiences that could be stigmatizing or just too personal. Maximize your ad targeting strategy without overstepping.

Ad Targeting 141

Ad Targeting Audience Cookies Retail 141

Lemonads

SEPTEMBER 23, 2020

This is why BigSpy helps advertisers with their spy tool to monitor competitors’ ads , especially on Facebook, to let us check the competitor’s advertising ideas and strategies, in order to succeed earlier in achieving the goals we set. Like-range: Lets us set a “minimum-maximum” number of likes that the ad has fetched so far.

Affiliates 52

Affiliates Non-Profit Impressions A/B Testing 52

Digiday

NOVEMBER 6, 2022

But the fact that OpenWeb has even had to secure those additional funds so soon after its last cash injection last November says everything about the costs that come with standing up an ad tech business in the current climate. Take onboarding, for instance. No surprises for guessing what side of the market OpenWeb wants to exist in. “The

Ad Tech 70

Ad Tech Data Management Platform Affiliates Ad Inventory 70

Monetize More

JANUARY 2, 2023

With the benefit to avoid paying up-front, apps using in-app advertising are able to successfully attract a decent to large enough user base and collect all the user data they need for detailed ad targeting. Since 2015, in-app ads have been performing 10x better than conventional banner ads, with 153% better CTR’s.

Banner 52

Banner Non-Profit Affiliates Conversion Rate 52

Digiday

SEPTEMBER 15, 2022

Blavity Inc has added more than 50 new advertisers to its client roster this year, increasing its ad revenue by 56% in the first half of 2022, but as the year has progressed, delivering on some clients’ key performance indicators (KPIs), like total impressions, has gotten difficult, if not impossible.

Media 68

Media Advertising Cookies Impressions 68

AdvertiseMint

OCTOBER 13, 2023

These are key metrics and KPIs to monitor: Impressions – How many times your ad is seen. CTR – Click-through-rate – Clicks divided by Impressions. Affiliate marketing : Recruit influencers and affiliates to promote pre-orders to their email lists for commission. This mitigates risk.

Marketing 52

Marketing A/B Testing Retargeting Conversion 52