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Viant Swipes at The Trade Desk With a Billboard in Cannes

Adweek

. “The Trade Desk is growing faster than the industry, and faster than any scaled competitor in ad tech,” the spokesperson said. The Trade Desk is also leading the way in shining the light of transparency on the ad-tech supply chain more than any other company in the industry.”

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T-Mobile Snags Location-Based Ad Firm Blis for $175M, Boosting Adtech Stack

Adweek

Blis' technology forgoes identifiers like third-party cookies and relies on privacy-conscious tools for ad targeting based on location data. T-Mobile believes the company's capabilities will complement.

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Federated Learning for Privacy-Preserving Ad Targeting

The Ad Tech Blog

In the evolving landscape of digital advertising, federated learning offers a promising solution for privacy-preserving ad targeting. Ad tech companies can use it to create effective ad-targeting models. It enhances privacy by keeping user data on local devices.

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Integration of Federated Learning for Privacy-Preserving Ad Targeting

The Ad Tech Blog

Understanding Federated Learning in Ad Tech Key Points Federated learning allows multiple devices to contribute to machine learning models without sharing the data itself, enhancing privacy. This includes understanding the data types involved, the privacy requirements, and the desired outcomes of your ad campaigns.

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Google Tells Ad Tech To Take Its Medicine And Give The Privacy Sandbox A Try

AdExchanger

The Chrome Privacy Sandbox, Google’s petri dish for testing and developing privacy-preserving ad targeting and measurement, has become the rope in a game of tug of war.

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Pharma Ad Startup Snags Seed Funding To Support Better TV Ad Targeting

AdExchanger

A new startup called BranchLab, which was launched earlier this year by three ad tech vets, wants to help pharma brands and health care providers apply more targeting to their TV ad campaigns – but without using actual identifiers. On Thursday, BranchLab announced the completion of a seed funding round.

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Drake vs. UMG and Spotify: The Battle Over Bots, Metrics, and Manipulation

Ad Monsters

This legal action sheds light on potential malpractices within the music industry and draws striking parallels to ongoing issues in ad tech. This issue resonates strongly in ad tech, where concerns about biased ad targeting algorithms and the opacity of content recommendation systems have been ongoing topics of discussion and research.