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T-Mobile Snags Location-Based Ad Firm Blis for $175M, Boosting Adtech Stack

Adweek

Blis' technology forgoes identifiers like third-party cookies and relies on privacy-conscious tools for ad targeting based on location data. T-Mobile believes the company's capabilities will complement.

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Viant Swipes at The Trade Desk With a Billboard in Cannes

Adweek

. “The Trade Desk is growing faster than the industry, and faster than any scaled competitor in ad tech,” the spokesperson said. The Trade Desk is also leading the way in shining the light of transparency on the ad-tech supply chain more than any other company in the industry.”

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Drake vs. UMG and Spotify: The Battle Over Bots, Metrics, and Manipulation

Ad Monsters

This legal action sheds light on potential malpractices within the music industry and draws striking parallels to ongoing issues in ad tech. This issue resonates strongly in ad tech, where concerns about biased ad targeting algorithms and the opacity of content recommendation systems have been ongoing topics of discussion and research.

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Programmatic Advertising: The Ultimate Guide

illumin

Instead, the ad placement process is automated. Common methods for ad targeting with programmatic advertising Programmatic advertising is based on efficient targeting. Here are some common targeting methods: Audience targeting Ads are shown to audiences based on data and potential user interest.

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AI Empowers Publishers to Sell Better, If They Rise to the Opportunity

Ad Monsters

AI empowers publishers to redefine ad targeting, brand safety, and monetization strategies by unlocking content insights, driving revenue, and building smarter advertiser relationships. That requires coordinated leadership and some reckoning with powerful ad tech companies to update structures laid in place for two decades.

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The US DOJ’s Dual Cases Against Google Are Irrelevant to the Future. Here’s Why

Ad Monsters

AI Is Already Transforming Search Experience and Monetization AI also threatens Googles outsized share of the programmatic ad market. Other leading programmatic platforms are already leveraging AI to enhance ad targeting and automate previously manual workflow processes.

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Are Third-Party Cookies Really Going Away? The Latest Status in 2025

YieldBird

Several reasons drove this decision: Regulatory pressure , especially from the UK’s Competition and Markets Authority (CMA), which raised concerns about competition and how Privacy Sandbox could unfairly concentrate ad tech power. Protected Audience (FLEDGE) for on-device retargeting.

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