Ad Space, Ad Targeting and Ad Tech

How Google’s Ad Tech Algorithms Shape Our Digital Culture

The Ad Tech Blog

APRIL 1, 2024

Tech advancements have significantly influenced the evolution of advertising. Google’s ad tech algorithms are at the heart of these advancements. 5 Key Features of Google Ad Tech Google’s ad tech ecosystem is built around several core features that enable advertisers to reach their target audience effectively.

Ad Tech

Ad Tech Machine Learning Ad Click Ad Targeting

What is Programmatic Media Buying?

AdvertiseMint

OCTOBER 24, 2023

Definition of Programmatic Media Buying Programmatic media buying refers to the automated process of purchasing digital advertising space. This evolution in the advertising world leverages algorithms and data to automatically determine which ads to buy and how much to pay for them, all in real-time.

Media

Media Demand Side Platform Data Management Platform Ad Space

AdTech Ecosystem: Navigating Trends and Insights

Smart-Hub

DECEMBER 22, 2023

What is Ad Tech? Evolution of AdTech Let’s take a look at a brief ad tech industry overview from its early years to the present. Real-time bidding (RTB) emerged as a revolutionary concept, allowing advertisers to bid for ad space in real time. AdTech Ecosystem: What is it and Who is it For?

Ad Exchange

Ad Exchange Ad Tech Machine Learning Ad Inventory

UK finally opens antitrust probe of Google’s role in the adtech stack

TechCrunch Ads

MAY 26, 2022

Google also recently revised its approach to push for topic-based ad targeting, rather than cohorts.). “The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition.

Ad Server

Ad Server Ad Exchange Demand Side Platform Ad Targeting

How Data Decentralization Will Shape the Future of Programmatic

PrograMetrix

APRIL 28, 2021

In the ad tech space, decentralization sentiment has been spotted in frustrations over the use of personal data for ad targeting as well as in the push to regulate walled-garden advertising behemoths like Facebook and Google. The Shifting Data Landscape. The California Consumer Privacy Act (CCPA).

Cookies

Cookies Ad Targeting GDPR Advertising

Privacy in Mobile Advertising: What Americans Have to Say

InMobi

OCTOBER 29, 2021

Consumer Sentiment About Personal Data, Ad Targeting And Personalizing Advertising Just because Americans are comfortable with ads doesn’t mean they want to share their data with advertisers. 42% said they don’t want ads to be personalized to them at all. Let’s dive into what we mean here.

Advertising

Advertising Pop-Up Communications Ad Space

20 Best Mobile Ad Networks for Publishers and App Developers

Brid.tv

DECEMBER 21, 2022

Table of Contents What Is a Mobile Ad Network How Do Mobile Ad Networks Work? What to Consider When Choosing a Mobile Ad Network Mobile Ad Formats Header Bidding Support Ad Targeting Options In-House Ad Analytics Top 20 Mobile Ad Networks for Publishers and App Developers 1. Unity Ads 9.

Ad network

Ad network Mobile Ads Header Bidding CPM

10 Top Strategies for Traffic Monetization with Programmatic Advertising

Smart-Hub

OCTOBER 24, 2023

The Power of Programmatic Advertising in Traffic Monetization Programmatic advertising has a huge number of benefits for all bidders: advertisers get the necessary ad space and audience, publishers get traffic monetization, and users get relevant ads. Third-Party Audits: Engage third-party auditors to verify ad performance.

Advertising

Advertising Click Through Rate A/B Testing Header Bidding

Benefits of Using VAST Tags for B2B Programmatic Advertising Campaign

Smart-Hub

AUGUST 8, 2023

At its core, B2B programmatic advertising is the automated buying and selling of online advertising space, tailored specifically towards businesses rather than individual consumers. It not only streamlines the ad buying process but also helps reach a professional audience in real-time, thereby optimizing ad performance and efficiency.

Advertising

Advertising Ad Server Video Ads Ad Exchange

Meta advertising: what you need to know

illumin

JANUARY 22, 2024

Meta advertising through the years Meta advertising has been around for more than a decade, dating back to 2004 in the platform’s infancy stages when it offered ‘ flyers ‘ and bits and pieces of ad space to companies in exchange for a small financial cushion to get the platform off the ground. Follow @illuminHQ

Advertising

Advertising A/B Testing Retargeting Conversion

Unveiling the Programmatic Advertising Ecosystem Without Third-Party Data

Smart-Hub

DECEMBER 8, 2023

Demand-Side Platform (DSP): how advertisers automatically bid on ad inventory With the help of demand-side platforms (DSPs), solo advertisers and agencies buy audience. They buy an audience, not an ad space. If somebody sees an ad they are not interested in, no one benefits. It is essential to understand.

Ad Exchange

Ad Exchange Advertising Non-Profit Demand Side Platform

The Best Mobile Ad Networks For 2023

Monetize More

MAY 30, 2023

Smarty Ads Provides a full range of ad tech tools for monetizing apps and websites. Offers access to ad agencies, demand-side platforms, and premium ad networks. Supports various ad formats and customization options. Publishers are thus able to make passive income through app ads.

Ad network

Ad network Mobile Ads Ad Exchange Fill rate

12 Best Mobile App Monetization Platforms for Publishers in 2023

Brid.tv

NOVEMBER 22, 2022

Joining a mobile ad network or an app monetization platform allows you to programmatically sell your app’s ad space to advertisers. And the best part is that you don’t need to be an ad tech expert to set it up. Supported Ad Formats Minimum Traffic Banner Ads Interstitial Ads Playable Ads Rewarded Video Ads N/A.

Header Bidding

Header Bidding Banner A/B Testing Video Ads

The WIR: Major Players Form Streaming Trade Association, Canal+ Won’t Bid for French Football, and Google Lets Publishers Block AI Scraper

VideoWeek

SEPTEMBER 29, 2023

“LoopIQ’s unique capability to effectively link purchase data with ad targeting and measurement is set to revolutionise the way brands reach and resonate with their audiences in ad-supported streaming environments,” said Tony Marlow, Global Chief Marketing Officer at LG Ad Solutions.

Media

Media Non-Profit Advertising Ad Tech

AdTech Trends

How Google’s Ad Tech Algorithms Shape Our Digital Culture

What is Programmatic Media Buying?

Trending Sources

AdTech Ecosystem: Navigating Trends and Insights

UK finally opens antitrust probe of Google’s role in the adtech stack

How Data Decentralization Will Shape the Future of Programmatic

Privacy in Mobile Advertising: What Americans Have to Say

20 Best Mobile Ad Networks for Publishers and App Developers

10 Top Strategies for Traffic Monetization with Programmatic Advertising

Benefits of Using VAST Tags for B2B Programmatic Advertising Campaign

Meta advertising: what you need to know

Unveiling the Programmatic Advertising Ecosystem Without Third-Party Data

The Best Mobile Ad Networks For 2023

12 Best Mobile App Monetization Platforms for Publishers in 2023

The WIR: Major Players Form Streaming Trade Association, Canal+ Won’t Bid for French Football, and Google Lets Publishers Block AI Scraper

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