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Benefits of Native Ads in Today’s Digital Marketing Mix

Martech Series

Native ads are those that you see at the bottom or those that show as part of a news page or webpage. Considered a big part of modern marketing, native ads play a vital role in today’s digital marketing mix. That said, native ads are not suitable for all types of products and services.

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What is Programmatic Media Buying?

AdvertiseMint

Definition of Programmatic Media Buying Programmatic media buying refers to the automated process of purchasing digital advertising space. This evolution in the advertising world leverages algorithms and data to automatically determine which ads to buy and how much to pay for them, all in real-time.

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Mobile Ad Networks 2022: What you need to know?

Monetize More

One of the best and most widely used strategies is selling your ad spaces for mobile advertising campaigns. Mobile ad networks make connecting with the right advertisers to use your spaces easier. However, before partnering with a mobile ad network, you should understand what they are and how they work.

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My ad rates dropped! How do I stop this?

Monetize More

As a result, they may allocate fewer funds to advertising initiatives to align with the diminished consumer demand. Moreover, the evolving business landscape and the emergence of new marketing channels and strategies have further impacted advertising budgets.

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Maximize your Q4 revenue during an AdOps Recession [10 Best Ways]

Monetize More

With more and more advertisers fighting for users’ attention, there’s never been a better time to sell ad space and make a buck. The key to successful segmentation is finding which audiences jump out as more valuable to publishers than others—and then making sure advertisers know about it. Native Advertising.

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Programmatic vs Native Advertising: The Benefits and Key Differences of Both

Agility Ads

Native and programmatic advertising are different aspects of digital advertising. Native advertising refers to how advertising is published, and programmatic advertising is a way to buy and sell digital advertising spaces. What Is Native Advertising?

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Breaking down HostGator’s $919.2K ad spend: How the web-hosting provider is using strategically-crafted campaigns to stand out from their competitors.

Ad Beat

Despite the promising developments in the native advertising space in recent years, HostGator has little to no ad spend going towards the same—which comes across as an unconventional, but not a surprising move. Source: Contently. Publishers.