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Ad engagement improves when kids and parents watch together

Martech

The verticals that take up ad space on a channel of this kind are fairly predictable: Retail. Parents who watch these ads were evenly divided between those that prefer to shop online and those that prefer to shop in-person. Food and restaurants. Brands that do fit that environment might find these results interesting.

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OTT Advertising: Guide to Over-The-Top Ads (2025)

MNTN

These are 125+ reliable networks that weve all grown to know and love, like CNN, CNBC, Food Network, and more. Step 2: Create Engaging Content : Design ads that are visually compelling and tailored to resonate with your audiences interests and needs. Nope, OTT marketing is entirely vertical agnostic and benefits many categories.

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Ad Buyers Load the Bases for Major League Baseball All-Star

Adweek

MLB Ad Lets Fans Freak Out for Aaron Judge and Shohei Ohtani Since last year, Disney Advertising has seen demand for ad space increase 30% for not only its broadcast of the T-Mobile Home Run Derby on July 14, but for the Nike-sponsored MLB Draft on July 13. Even the Home Run Derby averaged 5.45

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Cable TV Advertising: Benefits, Rates, & How It Works

MNTN

In other words, if a lot of viewers watch that program, there may not be available ad space for local advertisers. If that is the case, you can utilize a rotator package, where your cable ad will be shown at some point within a window of time (usually that window is somewhere between six to 12 hours).

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Deliveroo Dishes Out More Ad Space to Brands

Adweek

For some time, the food delivery startup has been allowing the restaurants and supermarkets it works with to purchase ad space.

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Oatly Offers Free Ad Space to Dairy Companies–On One Condition

Adweek

The conflict between the dairy industry and plant-based brands heated up this year when the Food and Drug Administration ruled that the latter could call themselves milk.

Ad Space 279
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Win Over World Cup Watchers with MediaMath

Media Math

While 77% of consumers plan to cut back on holiday spending this year, the World Cup happening in conjunction with big sales days like Black Friday and Cyber Monday means advertisers could see increased purchases in categories like food and drink, streaming subscriptions, TVs, football kits and merchandise and travel to Qatar.