Digiday

JUNE 1, 2022

Not a month seems to go by at the minute without one ad tech vendor going after another’s customer base with a similar service. Granted, this isn’t an especially new phenomenon in ad tech. Vendors have been disintermediating each other — not to mention disrupting the traditional role of media agencies — for years.

Ad Tech 87

Ad Tech Impressions Data Management Platform Ad Exchange 87

Clearcode

OCTOBER 24, 2023

In digital advertising, a demand-side platform (DSP) plays a big role, as it helps advertisers buy ad space from multiple publishers. Inside the DSP, there’s a part called the bidder, which automates the process of bidding on ads. User-friendly interface for properly creating, managing, and optimizing ad campaigns.

Demand Side Platform 59

Demand Side Platform Ad Exchange Impressions Ad Space 59

SODP

JULY 25, 2023

The platform opens the site’s ad space up to for bidding from relevant demand partners. As the process is in real time, it ensures that the ad space is sold to the highest bidder, thereby optimizing the revenue. This information is then fed into their chosen demand-side platform (DSP).

Demand Side Platform 52

Demand Side Platform Ad Space Ad Exchange Ad Inventory 52

Monetize More

MAY 2, 2023

Advertisers use RTB to buy ad impressions on a per-impression basis rather than buying ad space in bulk. In real-time bidding, ad impressions are auctioned off in real-time, and advertisers bid on them based on their targeting parameters and the value they place on each impression.

Ad network 52

Ad network Ad Exchange Demand Side Platform Impressions 52

VideoWeek

JANUARY 20, 2023

Human has dubbed the scheme ‘Vastflux’, as it exploited vulnerabilities which arose from changes in the Video Ad Serving Template (VAST) standard. Vastflux worked by buying ad space on mobile apps, and then injecting malicious code into any ad slots it won. Read more on VideoWeek.

Ad Tech 98

Ad Tech Media Cookies Audience 98

Automatad Inc.

NOVEMBER 23, 2023

Publishers: The ones who post content online on websites, magazines, news media, and social networks. They are on the source or supply side, meaning they have the space to show ads. They can sell those spaces to brands and services for money. The elements include ad servers, ad exchange, DSP, SSP, DMP , etc.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

AdvertiseMint

OCTOBER 24, 2023

They provide a dashboard full of analytics, allowing advertisers to monitor campaign performance, refine audience targeting, and optimize ad placements. Moreover, with the integration of data management platforms, DSPs offer enhanced targeting capabilities, ensuring that ads reach the most relevant audience segments.

Demand Side Platform 40

Demand Side Platform Ad Exchange Data Management Platform Ad Space 40

Clearcode

APRIL 21, 2023

In this article, we look at the main ways publishers, app developers and media companies can generate revenue and how AdTech solutions like header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization can help them create new revenue streams and increase revenue.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

MNTN

FEBRUARY 14, 2024

B2B programmatic advertising is a technology-driven method of buying and selling digital ad spaces automatically, targeting specific business audiences based on defined criteria such as industry, job function, or company size, to drive more precise and effective business-to-business marketing campaigns.

Advertising 52

Advertising Ad Exchange Marketing Ad Space 52

Single Grain

NOVEMBER 13, 2019

This is where your ad appears: The three main types of programmatic advertising are: Real-time bidding (RTB) – buying and selling of ad space takes place in real-time. Platform fees – Some DSPs charge a platform fee and a percentage of your bid, while others only charge you for the inventory.

Demand Side Platform 97

Demand Side Platform Ad Exchange Pop-Up Audience 97

Single Grain

JULY 17, 2023

Programmatic advertising means buying and selling digital ad space in an automated and data-driven manner. It involves utilizing algorithms, real-time bidding (RTB), and audience targeting to deliver highly personalized ads to the right audience at the right time. Work With Us What Is Programmatic Advertising?

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Clearcode

SEPTEMBER 11, 2023

Examples of Clearcode-Built DSPs Kanary NEST SITO Mobile Ad Banker Case Study What Is a Demand-Side Platform (DSP)? Provide companies with more control over their data and the media-buying process. The ad banker is the module that prevents overspending.

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108

Smart-Hub

DECEMBER 8, 2023

Ad exchange, in turn, utilizes mostly real-time bidding (RTB) technology to display relevant ads to targeted groups of users. The ecosystem of programmatic Infrastructure may involve DMPs (data management platforms) containing first, second, and third-party data, but this business model could be better.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

AdvertiseMint

JANUARY 24, 2024

Plus, you can manage your digital ad space easily and quickly with programmatic platforms. Source: frescodata.com Benefits of Using Programmatic Advertising Platforms Programmatic advertising platforms offer several benefits for advertisers. That’s where programmatic advertising platforms shine.

Advertising 52

Advertising Ad Exchange Pop-Up Demand Side Platform 52

Lemonads

NOVEMBER 29, 2020

Capturing the attention of consumers, in today’s digital system, is not that easy, and creating a website with all the managing social media channels, is no longer enough. The advertiser is given a sneak peek of the publisher’s ad inventory and is not bound to make any purchase. ahead of time. A system that excludes the auction.

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52

Single Grain

JUNE 30, 2022

Programmatic ads are one of the most efficient, cost-effective, customizable, and data-driven methods of buying paid media. By 2023, it's estimated that 91% of total digital ad spend will be on programmatic technology. Programmatic advertising helps create targeted ad campaigns on a smaller budget. Increased Reach.

Agency 52

Agency Advertising Retargeting Conversion 52

Adtelligent

OCTOBER 6, 2021

One of the best features of this solution is eliminating any mediators such as sales managers to negotiate any stages of the ad management. Instead, the SSP links to ad exchanges and evaluates the ad space for sale; then, this space is auctioned to the highest bidder, bringing the most lucrative price home.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Single Grain

JULY 18, 2023

If you’re new to programmatic ads or need a refresher, this guide on programmatic advertising 101 is just for you! But programmatic advertising streamlines the process of media buying, making it more efficient. Supply-Side Platforms (SSPs): These are used by online publishers to automate the selling of their ad space.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Monetize More

SEPTEMBER 30, 2022

App publishers often focus their advertising strategies on the latest ad tech fads. The most popular ad networks tend to be the ones that deliver the most creative formats, such as rich media, interstitials, and rewarded video.

Advertising 52

Advertising Banner Video Ads Click Through Rate 52

Brid.tv

NOVEMBER 1, 2022

A programmatic advertising platform is an online marketplace for buying and selling ad inventory programmatically. Programmatic advertising is an automated technology that allows advertisers and publishers to trade in ad space with minimal effort. Platform Type Minimum Traffic DSP N/A. The Trade Desk.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

VideoWeek

JUNE 23, 2023

This partnership will allow advertisers to buy inventory across more than four markets, which the companies call the “first step towards integrated programmatic TV buying.” “Broadcast TV remains an integral part of the European media landscape,” said RTL AdAlliance deputy CEO and CDO Dr Oliver Vesper.

GDPR 52

GDPR Cookies Ad Tech Agency 52

Smart-Hub

DECEMBER 22, 2023

These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub! Roqoon Media experienced an outstanding 262% revenue surge in a mere 3 months.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

SODP

JUNE 27, 2023

Read on to find out how DSPs help advertisers find and then buy the ad inventory that lets them reach their desired target audiences. What Is a Demand-Side Platform (DSP)? A demand-side platform (DSP) is a programmatic advertising platform advertisers, media buyers and agencies use to automate the process of buying ad inventory.

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad network Ad Exchange 52

Clearcode

AUGUST 8, 2023

The first type is represented by AdTech walled gardens — i.e., Google, Amazon, and Facebook — each of which runs media clean rooms from which they deliver hashed and aggregated data to companies that use their advertising platforms. To aggregate and analyze user data (e.g., Source: Clearcode.cc

Ad Server 52

Ad Server Ad Exchange Ad network Demand Side Platform 52

Clearcode

APRIL 26, 2022

A brief history of digital advertising — from the very first online ad to today. The key platforms (i.e. The main media-buying processes. Next we’ll look at the key platforms, processes and players in the AdTech and programmatic advertising industry. Next up we’ll take a look at the media-buying process.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

Smart-Hub

JANUARY 23, 2023

When a space is offered for sale in an RTB auction, the request will be shown to many advertising networks and platforms representing the interests of advertisers. DMP (data management platform) is responsible for targeting. To join an algorithmic buy, publishers must sign up for an SSP. It’s pretty simple.

Advertising 40

Advertising Ad Exchange Banner Header Bidding 40

Martech

OCTOBER 19, 2022

This year programmatic digital display ad spending will hit $115.23 billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Because it can deliver everything traditional media ad buying can’t and more. What is a retail media network? Was it the creative?

Advertising 126

Advertising Marketing Ad Exchange Retail 126

Monetize More

DECEMBER 28, 2022

Ad Servers in Display Lumascape. Tag management. Data Management Platforms (DMP). Data Aggregators. Although most people know what an agency is, an agency is a company that creates, places, and buys media on behalf of the Marketer. Media Agency : Novus, Kepler Group, Camelot.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Martech

MARCH 15, 2022

The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data. Adtech also gives marketers incredible reach since it connects them to all media. People-centric marketing.

First-Party Cookies 128

First-Party Cookies Cookies Impressions Ad Exchange 128

MNTN

JANUARY 29, 2025

Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital ad spaces in real time using complex algorithms. Programmatic advertising is simply a subset of digital advertising that automates the decision-making process of ad placement.

Advertising 52

Advertising Demand Side Platform Ad Exchange Impressions 52

Monetize More

JULY 28, 2022

Line items are the instructions for how the ads will be served on the websites, including which users and ad spaces they will target. Ad Manager automatically chooses the best line items to serve to maximize revenue. Ad Manager then sends the bid request to targeted yield partners.

Header Bidding 72

Header Bidding Ad Exchange Cookies Ad network 72