Monetize More

JUNE 20, 2023

This lets them deliver quality campaigns that target the right markets at the right times. AdMob is especially attractive to game developers because of its versatile and effective ad formats, which are much more flexible than other static banner ads or pre-roll video ads. FAQ What Are Mobile Game Ad Networks?

Ad network 52

Ad network Banner Video Ads Header Bidding 52

Monetize More

SEPTEMBER 22, 2022

This lets them deliver quality campaigns that target the right markets at the right times. AdMob is especially attractive to game developers because of its versatile and effective ad formats, which are much more flexible than other static banner ads or pre-roll video ads. What Are Mobile Game Ad Networks?

Ad network 52

Ad network Banner Video Ads Header Bidding 52

Monetize More

MAY 23, 2023

This model allows advertisers to bid on ad space in real-time, which can result in higher revenue for developers. RTB ads are also highly targeted, which means that they are more likely to be relevant to the player. This targeted approach not only increases engagement but also improves conversion rates for advertisers.

Advertising 89

Advertising Brand Awareness Ad Server Ad Inventory 89

Monetize More

OCTOBER 4, 2022

With more and more advertisers fighting for users’ attention, there’s never been a better time to sell ad space and make a buck. This way, publishers can expect higher conversion rates. Because they have high impact and command higher CPMs than other ads. Audience Segmentation.

Header Bidding 52

Header Bidding Native Advertising Banner Video Ads 52

illumin

OCTOBER 20, 2023

By understanding the context of their website’s content, publishers can offer advertisers relevant ad placements that align with the users’ interests and intentions. This increases the value of the ad space, attracting advertisers that are willing to pay a premium for targeted placements.

Advertising 52

Advertising Audience Machine Learning Conversion Rate 52

AdvertiseMint

DECEMBER 2, 2023

What Are the Key Elements of High-Performing Display Ads? So you want to create a display ad that grabs attention, drives clicks, and boosts your conversion rate? Now, let’s check out 33 remarkable display ad examples and why they work. The ad previews two different listed apartments.

Pop-Up 52

Pop-Up Conversion Banner Display Advertising 52

Monetize More

MAY 20, 2023

This post was most recently updated on May 25th, 2023 Google’s ad network, AdSense, is a market leader in ad monetization. Almost every successful publisher uses AdSense , or at least starts with it and progresses to Ad Exchange. Publishers will get access to a multi-channel marketing platform where brand safety is vital.

Fill rate 52

Fill rate Ad network Video Ads Ad Inventory 52

Lemonads

AUGUST 7, 2021

Not only this, but this form of marketing is available in major markets like Japan, the US, and the UK, so the widespread adoption of programmatic shows no signs of slowing down. While it can be used in a variety of contexts, programmatic ad buying has become an essential part of the affiliate ecosystem.

Affiliates 52

Affiliates Machine Learning Demand Side Platform Impressions 52

The Ad Tech Blog

APRIL 8, 2024

While both focus on reaching consumers digitally, martech covers a broader spectrum, including tools for creating, managing, and analyzing campaigns, whereas Ad Tech specifically targets the buying and selling of ad space. Why is it essential for marketers to integrate AI into their MarTech Stack?

MarTech 130

MarTech Advertising Machine Learning Conversion Rate 130

MNTN

MARCH 19, 2024

Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital ad spaces in real-time using complex algorithms, where advertisers can precisely target specific audiences and demographics, improving the efficiency and effectiveness of the advertising campaign.

Demand Side Platform 97

Demand Side Platform Advertising Ad Exchange Ad Inventory 97

MNTN

FEBRUARY 6, 2024

As the digital landscape evolves, OTT advertising has emerged as a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV.

Advertising 98

Advertising Retargeting CPA Audience 98

Automatad Inc.

DECEMBER 1, 2023

Video ads are the most engaging ads that deliver a short brand message across the audience. Since video ads are highly efficient, their CPM value is high and has more demand. Publishers can sell video ad spaces by any programmatic means or direct deals. Buyers can target only one market at a time.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

Single Grain

NOVEMBER 14, 2023

AI marketing automation is rapidly transforming the marketing world as we know it. With each passing week, new methodologies enter the scene and we learn a different approach to leverage AI to streamline marketing tasks and measure results. Let’s begin by looking at a few ways automation can be used in Marketing.

Marketing 52

Marketing SEO Audience Conversion Rate 52

Single Grain

MAY 31, 2023

AI for marketing is becoming increasingly essential for businesses striving to stay competitive. Building an effective marketing funnel with AI can deliver remarkable results, enabling personalized customer experiences, data-driven decision-making, and unparalleled campaign optimization. Work With Us What Is AI for Marketing?

Machine Learning 52

Machine Learning Advertising Marketing Conversion 52

SODP

MAY 30, 2023

Slashed marketing budgets are the norm as at least 30% of advertisers face increasing pressure to boost ROI with less. As the stakes keep rising, a working knowledge of ad exchange platforms is essential for any professional or entrepreneur whose business involves online marketing in some form.

Ad Exchange 64

Ad Exchange Ad Inventory Ad network Ad Space 64

NewProgrammatic

APRIL 6, 2022

Some advertisers perceive it as the most intuitive form of marketing, and it has been widely used by numerous brands. As the Internet grew and user behavior online changed over time, it became clear that search ads can no longer be based on one’s luck and hunch. But there is a plot twist. When a brand is niche-oriented.

Search Advertising 85

Search Advertising Advertising Conversion Rate Audience 85

Lemonads

AUGUST 15, 2021

So what are these famous comparison websites and how can you build one for affiliate marketing? Well, the answer is they make money by selling ad space and or with affiliate marketing, of course! But to better understand the process, let us explain in very few words what affiliate marketing is.

Affiliates 52

Affiliates Marketing Ad Space Conversion Rate 52

Single Grain

APRIL 12, 2023

When it comes to advertising strategies, an important question that marketers ought to ask themselves is: “How do I make my brand stand out online amid the competition?” It’s up to you, as the marketing mind of your company, to position your brand amongst your competitors and penetrate the online market.

Advertising 97

Advertising Retargeting Conversion Rate Native Advertising 97

Single Grain

JUNE 1, 2023

With its unique targeting capabilities, a robust selection of ad formats, and impressive conversion rates, advertising on this professional-focused platform offers a wealth of opportunities for businesses to achieve their digital marketing objectives. for turning users into leads.

Conversion Rate 52

Conversion Rate Retargeting Conversion Audience 52

Single Grain

JANUARY 11, 2024

This comprehensive guide delves into the art and science of PPC optimization, offering invaluable insights for marketers looking to elevate their ad performance. It should provide a seamless user experience, meeting the expectations set by the ad and encouraging the desired conversion action.

A/B Testing 52

A/B Testing Conversion Rate CPC Conversion 52

Smart-Hub

OCTOBER 24, 2023

Programmatic advertising is an approach to digital ad distribution familiar to every modern marketer that plays a key role in the online traffic monetization process. Programmatic advertising allows real-time optimization of ad campaigns, precise targeting, and transparency of bidding processes.

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

Single Grain

MAY 24, 2023

In this piece, we’ve curated thirty of the most important data points to help you form your social media marketing strategy. If you’re just starting off with digital marketing, it’s very important to realize the approximate usage of social media. YouTube still reigns supreme as the primary ad space for video ads.

Media 98

Media Advertising Video Ads Brand Awareness 98

Single Grain

JULY 18, 2023

So whether you’re a marketer, advertiser or simply curious about the digital advertising landscape, this programmatic advertising guide will equip you with the knowledge to navigate and leverage the power of programmatic advertising effectively. This information is delivered to an ad exchange, which acts as a marketplace for ad spaces.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Agility Ads

JANUARY 17, 2022

Native advertising is also rampant in social media ads. This is how you can scroll through social media and see a post for a fast-food restaurant, a clothing company, or the newest model of car on the market. The primary issue with native advertising is that some consumers see it as a deceptive marketing tactic.

Native Advertising 52

Native Advertising Advertising Banner Ad Space 52

Single Grain

JULY 17, 2023

Reaching and engaging the right audience is essential for success in digital marketing. But with your target audience spending more time online than ever before, traditional marketing and advertising methods often struggle to keep pace with evolving consumer behaviors. Work With Us What Is Programmatic Advertising?

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Single Grain

AUGUST 2, 2023

Work With Us 5 YouTube Ad Best Practices for Better Performance Whether you’re new to YouTube advertising or looking to enhance your existing campaigns, these tips will set you up to generate the results you need. Last Thoughts on YouTube Ad Best Practices Well, there you have it — our go-to list of reliable YouTube ad best practices.

A/B Testing 52

A/B Testing Conversion Rate Video Ads Audience 52

Single Grain

MAY 30, 2023

Responsive display ads (RDA) are graphic advertisement formats that automatically adjust their appearance and ad size to fit into the provided space. These are built to reach the available ad space of different combinations on the Google display network. It is automatically turned on for all display campaigns.

Display Advertising 52

Display Advertising Machine Learning Conversion CPC 52

Monetize More

SEPTEMBER 30, 2022

Your ability to make sound marketing decisions hinges on knowing details about your users—such as what they like, what they don’t, and what kind of messages they respond to. This will allow you to tailor your marketing efforts towards segments of users based on their profiles. Gather key user data from the get-go.

Advertising 52

Advertising Banner Video Ads Click Through Rate 52

Single Grain

OCTOBER 18, 2023

In this post, we’ll delve into the ins and outs of connected TV advertising and why it’s becoming the go-to channel for marketers. With CTV ads, marketers can target their audience based on traits like age, location and even viewing behavior. For performance marketers, CTV offers better control and tracking capabilities.

Advertising 52

Advertising ROI Demand Side Platform Audience 52

Automatad Inc.

FEBRUARY 9, 2023

CPM stands for ‘cost per thousand’ and represents the revenue publishers earn for every 1,000 ad impressions on their websites. A publisher typically has different ad placements on their website and will set a CPM rate for each placement.

CPM 52

CPM Ad Inventory Impressions CPL 52

Monetize More

JUNE 1, 2023

Advertisers can easily find publishers or app developers to display their ads, and publishers can easily find advertisers to monetize their content. This has led to a rise in the number of ad networks available on the market, each offering unique features and benefits.

Ad network 52

Ad network Click Through Rate A/B Testing Header Bidding 52

Lemonads

JANUARY 3, 2021

RTB is mainly a way of transacting media that allows an individual ad impression to be put up for bid in real-time. DSPs are connected to the ad exchange which is used by advertisers to respond to these bid requests based on the perceived valuation of that inventory. And OpenRTB?

Ad Exchange 52

Ad Exchange Header Bidding Ad Space Impressions 52

Single Grain

JUNE 30, 2022

It is different from the traditional method of buying ads, which involves dealing with a salesperson for the price, placements, and number of impressions. A programmatic advertising agency consists of specialized online marketing professionals who manage several programmatic display marketing ad platforms.

Agency 52

Agency Advertising Retargeting Conversion 52

Single Grain

JUNE 7, 2019

If you have a marketing budget of more than $10K and want to use demographic and device targeting, then you must opt for Apple Search Ads Advanced. If you have a limited budget and don’t have time to dedicate resources for app marketing, then Apple Search Ads Basic is the right choice for you.

Banner 65

Banner Audience Conversion Impressions 65

Single Grain

NOVEMBER 14, 2023

Most PPC platforms use auction bidding systems to price their ad inventory. So while market leaders like Facebook Ads and Google Ads are great platforms for driving targeted traffic, there are reasons to test alternative channels. You can also place ads in Gmail at the top of the user’s inbox. Dynamic Ads.

Ad network 98

Ad network Conversion CPC CPM 98

Single Grain

JUNE 16, 2023

From native to display ads, this article will break down the different types of online advertising you may wish to consider for your marketing plan. Work With Us Display Ads As the name suggests, display ads are visual. Some display ads are more popular among advertisers than others.

Brand Awareness 52

Brand Awareness Advertising Retargeting Pop-Up 52