Media Math
NOVEMBER 7, 2022
While 77% of consumers plan to cut back on holiday spending this year, the World Cup happening in conjunction with big sales days like Black Friday and Cyber Monday means advertisers could see increased purchases in categories like food and drink, streaming subscriptions, TVs, football kits and merchandise and travel to Qatar.
MNTN
FEBRUARY 6, 2024
As the digital landscape evolves, OTT advertising has emerged as a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV.
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MNTN
FEBRUARY 22, 2023
Year after year, we see the same mega companies purchasing ad space that would break the bank for many a brand. So, social media has empowered brands to get in front of audiences, no matter the time of year or what the occasion—sounds great, right? can target and advertise to a wide array of audiences across the globe.
MNTN
FEBRUARY 16, 2024
The primary benefits of cable TV advertising are: Targeted Local Reach : Cable TV ads allow advertisers to target specific geographic areas, making them ideal for local businesses looking to reach a community-focused audience. For example, if your ad is on TV at 3 AM, it’s much less likely that any significant audience will see it.
Agility Ads
JANUARY 17, 2022
Native advertising is also rampant in social media ads. This is how you can scroll through social media and see a post for a fast-food restaurant, a clothing company, or the newest model of car on the market. Companies have more control over who is served their ad, which helps them speak directly to their target audience.
Clearcode
APRIL 21, 2023
Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Users’ attitudes toward websites also affects publishers’ ad revenue streams — if users find adverts relevant, they will interact with them (e.g.
RevX
NOVEMBER 7, 2022
Real-time bidding is a process to win ad spaces through an auction that happens in under 200 milliseconds. The DSP bids only for the most relevant ad space making it a highly efficient process for advertisers. The internet is a huge place with millions of ad inventories. Audience Targeting Mechanism.
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